Will adding /blog/ to my urls affect SEO rankings?
-
Following advice from an external SEO agency I removed /blog/ from our permalinks late last year. The logic was that it a) doesn't help SEO and b) reduces the character count for the slug.
Both points make sense. However, it makes segmenting blog posts from other content in Google Analytics impossible.
If I were to add /blog/ back into my URLs, and redirected the permalinks, would it harm my rankings?
Thanks!
-
I had recently remove a blog from my website and the website certainly drops in ranking. The reason is that Google considers it a totally new page.
-
I agree with you both that "blog" in the urls is valuable in terms of segmenting Analytics data. The only thing I'd bear in mind is that changing the URL isn't actually just changing the URL. To Google - you are deleting one page and creating another, and it takes time to understand that the new page should replace the old page, even if there's a redirect in place.
Given that you've presumably already done this once and you're reversing it, the risk should be lower, but I'd still approach this change as though it's a migration. I'm not saying "don't do it" just "take precautions".
In terms of tracking in the interim - you could consider using a custom dimension to identify blog posts. Use Google Tag Manager to determine the page is a blog post then send the dimension along with the page hit. Not ideal but it's something if you find you don't have other options.
Good luck!
-
Hi there,
I would keep a "blog" in the URL since it can get really messy in Google Analytics.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question on Pagination - /blog/ vs /blog/?page=1
Question on Pagination Because we could have /blog/ or /blog/?page=1 as page one would this be the correct way to markup the difference between these two URL? The first page of a sequence could start with either one of these URLs. Clarity around what to do on this first page would be helpful. Example… Would this be the correct way to do this as these two URLs would have the exact content? Internal links would likely link to /blog/ so signal could be muddy. URL: https://www.somedomain.com/blog/
Technical SEO | | jorgensoncompanies
<link rel="canonical" href="https://www.somedomain.com/blog/?page=1"> URL: https://www.somedomain.com/blog/?page=1
<link rel="canonical" href="https://www.somedomain.com/blog/?page=1"> Google is now saying to just use the canonical to the correct paginated URL with page number. You can read that here:
https://developers.google.com/search/docs/advanced/ecommerce/pagination-and-incremental-page-loading But they do not clarify what to do on /blog/?page=1 vs /blog/ as they are the exact same thing. Thanks for your help.0 -
Content change within the same URL/Page (UX vs SEO)
Context: I'm asking my client to create city pages so he can present all of his appartements in that specific sector so i can have a page that ranks for "appartement for rent in +sector". The page will present a map with all the sector so the user can navigate and choose the sector he wants after he landed on the page. Question: The UX team is asking if we absolutly need to reload the sector page when the user is clicking the location on the map or if they can switch the content within the same page/url once the user is on the landing page. My concern: 1. Can this be analysed as duplicate content if Google can crawl within the javascript app or if Google only analyse his "first view" of the page. 2. Do you consider that it would be preferable to keep the "page change" so i'm increasing the number of page viewed ?
Technical SEO | | alexrbrg0 -
If I change Tags and Categories in Wordpress blog post, will it negatively affect SEO and cause 404s?
Hi, I have belatedly come to the conclusion that I have been using tags and categories when blogging in wordpress incorrectly. The result is that Google seems to prefer to show my archives and tags in search results rather than the post itself. Not good UX. As the site is only a few months old, am I best to learn my lesson and tag and categorize correctly moving forward or Should I go back in to these posts and clean them up & categorize and tag correctly. If I do this, will it cause 404s and hurt my SEO? Thanks!
Technical SEO | | johnyfiveisalive2 -
Http vs https: which is better for seo / usability
Hi All, Firstly thank you for taking the time to look. My dilemma is as follows; I have a site on wordpress that I have added an ssl certificate to and the entire domain is secure. The site has a mix of content including a blog area and product pages. My question is what does Google prefer, http or https or does it not matter As i see it my option is to keep the entire site as https and enforce this sitewide so all non secure content redirects to the https version or i could enforce https just in the cart and or product pages, all other content, homepage, blog, about us, contact us etc would be http. From an seo perspective ie google search engine, is their a best way to proceed? Finally, as i currently have http and https both displaying ie duplicate, what would be the way to fix this, i have yoast plugin so can set the canonical there and can also edit my robot.txt. I have come across this resource (http://www.creare.co.uk/http-vs-https-duplicate-content) and am wondering if this guideline is still correct or is there another more current way, if so I would be grateful if you could point me in the right direction. thanks in advance.
Technical SEO | | Renford_Nelson0 -
Google showing https:// page in search results but directing to http:// page
We're a bit confused as to why Google shows a secure page https:// URL in the results for some of our pages. This includes our homepage. But when you click through it isn't taking you to the https:// page, just the normal unsecured page. This isn't happening for all of our results, most of our deeper content results are not showing as https://. I thought this might have something to do with Google conducting searches behind secure pages now, but this problem doesn't seem to affect other sites and our competitors. Any ideas as to why this is happening and how we get around it?
Technical SEO | | amiraicaew0 -
Pointing Other URL to My Site? Good or bad for ranking.
A few years ago I purchased a few keyword rich domain names and set up some satellite sites. Spammy I now know. What should I do now? I own the domain names for at least another 3 years. Should I point them to my main site or would that hurt my main site ranking?
Technical SEO | | caisson0 -
Wordpress site, combine Blog without hurting SEO - Need Expert Advice
Hi, I come from the old html days of Frontpage and then moved to Dreamweaver. I first worked with Wordpress at version 2.7 and was not all that impressed, but then recently I worked in the new version and was extremely impressed. So my knowledge of Wordpress is VERY limited and plan to build future sites with it. I need to know the best way to solve an issue for a customer. The client is http://www.nextgenrestoration.com/ Site was built years ago with Frontpage. The popularity of Blogs was hot so someone told them that if they add new content it would be better to use a blog, so they added a blog. So you have the following: www.nextgenrestoration.com (main site) then they installed wordpress in a folder (blog) www.nextgenrestoration.com/blog Original person that built the site quit. New person took over and said the main site needed to changed to Wordpress because they did not have Frontpage and all they knew was Wordpress. Main site was converted to Wordpress. They wanted to keep the original design so they did not use a stock template, they just built it with their design. I guess from looking at the Editor, they manually went in and put the design in to match. Now.. this last month, the person that had changed
Technical SEO | | Force7
the site to Wordpress quit. So I got involved because the new person they hired could not add content to the main website. If you add a page, it does not show up, you have to manually go in the php and add the link to the category. The new person knows how to use Wordpress but she knows nothing about PHP so is lost when it comes to manually adding content to the site. Here was my Thoughts. The main site needs to be rebuilt in a stock template so it automatically creates new pages, blog posts. I have to make sure that if we change the
main website that we could keep all the same links and page names. The girl
that built the site, if you hover over the links that she put it under ‘florida’,
that must be a category. But we would need to keep the same page names. I know
we could do a 301 redirect but this guy cannot lose traffic. He is already down
in hits after the last Panda update. My thought was, rebuild the main site in a stock template so
someone can actually add content easily to the site. Also build a new blog
section so it all matches. (personally the existing design looks old and dated and needs updating) If you look at the site now. The blog looks totally
different and it is not helping if a customer comes to the blog but cannot see
the navigation for the whole site. My thought was to just leave the old blog, it has a LOT of backlinks. But just add a new blog to the main site and all new content goes there. The old blog would stay just make sure we did build in some call to action so it sends them to the main site. Also, we found we cannot create a Blog on the
wordpress we have installed in the main directory. I am guessing because it
wants to name it /blog? I want to be sure we give this client the best advice on what to do without
hurting his existing seo and traffic. As you can tell, I am not qualified to really give the best advice since I am so new to Wordpress. This is a small company that really needs some help. Thanks in advance for your time! Force70 -
301 an old URL with a ? in the URL?
I am redoing a site and the URL's are changing structure. The client's site was in magento and in the store they would get two URLs, for example: /store/categoryname/productname and /store/categoryname/productname?SID=dslkajsfdoiu947598whouieht983hg98 Do I have to 301 redirect both of these URL's to their new counterpart? Both go to the same content but magento seemed to add these SIDs into the navigation and Google has both versions in the index.
Technical SEO | | DanDeceuster0