B2B marketers, esp. those in SaaS: Have you noticed more volatility in the last 12 months than ever before?
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To my eyes, and reporting, the last 12 months have been ridiculous. I'm seeing massive yo-yoing month to month. And I can this happening to competitors as well, as I'm tracking their rankings. I'm talking about rankings #1-10, as well as those #11 and beyond.
Am I mad, or is getting harder to solidify rankings for a decent length of time in B2B? Are we all being conditioned to put more resources into paid?
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