Does DA/PA have any effect on rankings?
-
I have seen many people are concerned about increasing DA and PA of their websites. While I am very curious why do people focus on increasing DA and PA? Does DA and PA effect the rankings of the website? Because I have recently launched my website regarding men beard trimmer and it is ranking on 1st page but not on number 1 position. Will increasing DA/PA of the site help me in occupying 1st position?
-
Hi there,
Thanks for the question.
The first thing to say is that DA/PA are Moz metrics and aren't connected directly to Google and how they rank your website. So the actual answer to your question is that having your DA/PA increase will not directly effect rankings because Google doesn't use DA or PA.
Having said that, Moz have designed DA and PA to try to predict how well a domain or page could rank in search results, so generally speaking, the higher the numbers, the more chance you have of competing.
Overall, the focus when it comes to authority should be for you to generate relevant, quality links from other domains to yours which will mean that Google pass authority to your website and give it a better chance of ranking. Alongside this, DA and PA may also go up which gives you a rough measurement of your own authority.
Hope that helps!
Paddy
-
If the PA and DA are low the page can still appear in the first position if it contains a very specific and informative answer to the user query. So, if you are promoting a very specific topic you can just improve the content quality of your pages to appear near the top. However, if your topics / keywords are too generic you really need to improve your authority.
In the long run it's always good to increase your DA/PA. Blogs and media sites are eager to link to high authority contents, which can increase your credibility even more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to rank for variations of your business name?
Our business name is APVelocity. We are ranking when it is typed APVelocity, however we are finding many people are typing it AP Velocity. When it is typed with a space, we are not ranking. What is the best way to ensure we show up either way?
On-Page Optimization | | mbrowntci2 -
Continued Drop in Rankings for Houston Office Furniture
I'm working with a new and used furniture client and we're struggling to improve rankings for their site. In the last week, they went from 25th place to 50+ for houston office furniture. Any help would be much appreciated. usedcubicleshouston.com
On-Page Optimization | | pgmorgana0 -
My DA keeps going up, by my rankings keep falling.
Hi, I manage a few clients, but the one that is in reference to this question is a local law firm. They blog on a regular basis and we continue to monitor for and delete any negative backlinks. Their domain authority keeps rising, but they continue to lose rankings for tracked keywords. Has anyone else faced a similar situation? Does anyone one know what is causing this or what I can do to combat it? Thanks,
On-Page Optimization | | GavinAdv0 -
.htaccess Question and Ranking
I have some basic rules set up in my .htaccess file and just curious as to the implications of them as I seem to have a website ranking very low on Search indexes for no particular reason that I can fathom. My question is a follows I have a htaccess rules set up in my application application that first strips the file suffix and then adds a closing brace for example Rule 1: http://www.domain.com/my_page.php becomes http://www.domain.com/my_page
On-Page Optimization | | ecrmeuro
Rule 2: http://www.domain.com/my_page becomes http://www.domain.com/my_page/ Will this rule expecially Rule 2 effect ranking or will these rule have no adverse affect on the website as my MOZ reports still seem to have pages listed win the Top Pages by PA section without the www? Below is an example of the htacess file. RewriteEngine On Redirect Trailing Slashes... RewriteRule ^(.*)/$ /$1 [L,R=301] RewriteCond %{REQUEST_URI} /+[^.]+$
RewriteRule ^(.+[^/])$ %{REQUEST_URI}/ [R=301,L] Redirect non-WWW to WWW... RewriteCond %{HTTP_HOST} ^contractor-accounts.co.uk [NC]
RewriteRule ^(.*)$ http://www.contractor-accounts.co.uk/$1 [L,R=301] Handle Front Controller... RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME} !-f
RewriteRule ^ index.php [L]0 -
Does no-follow for pages affect site ranking?
Hey, I have a question. On my site, it's divided into the main site and the blog is in a subfolder of same domain. Within the main site (same domain), there are MANY checkout pages and other internal pages we use though all with "NO FOLLOW" on each. Despite it having "NO FOLLOW", will it affect our blog rankings in any way or domain ranking?"
On-Page Optimization | | Mirian0 -
Multi Keyword URL Ranking at Number 1
Here is part of a URL that takes the local number 1 spot for "implant dentist glasgow" [website] /implant-dentistry-glasgow-scotland/implant-dentistry-glasgow-scotland.html The first /implant-dentistry-glasgow-scotland/ directory or page is protected and presumably just exists for ranking reasons. I am tempted to copy that URL on a client's implant page to compete for the keyword (I believe I have better content). Given that it works well for the other site, can you think of any reason that would that be a bad idea? Thanks very much.
On-Page Optimization | | neilmac0 -
Help With Disappearing Rankings
Hi Guys, I am stumped!!. I have been asked to look at this site http://www.quarrymotors.co.uk. Which has lost rankings for "BMW Parts" since a redesign of the site. Through a bit of detective work I have managed to get hold ot the wayback machine version of the old site here http://web.archive.org/web/20080520104847/http://www.quarrymotors.co.uk/ And according to the onpage factors I have compared with SEOquake, the keyword density, title tag, description is almost identical. I have checked webmaster tools and analytics (I only have data from June 22nd) So I am unable to confirm what traffic was available before the redesign. All other keywords:- BMW Breakers BMW Spares Are on the first page but this keyword "BMW Parts" is on page 22??!?. I have checked open site explorer and it's not a case over optimisation of anchor text as a majority of the keywords are pointing back to the url and it's one of the cleanest profiles I have ever seen. The only issue, which it can't be is right at the top left corner of the site is a piece of text "Used BMW Parts & Spares" Any help would be gracefully appreciated Kind Regards Neil
On-Page Optimization | | nezona0 -
AB Testing - Organic Rank
Hello, Currently We are running an A/B test on a few pages, the footer and the header on our site. I was wondering what is the proper way to do an a/b test so that our google rankings won’t fall and that Google will only index one version at this time? Thanks
On-Page Optimization | | Tonyd230