Content hubs vs blog
-
Hey all! I work for a large healthcare company. We're in the planning stages of redesigning our website, and the question came up of whether we needed to continue with the patient-focused blog at all when we could simply incorporate the blog articles into the service lines they best fit with (i.e. an article about feeding babies solid good would go under the pediatrics section of the website instead of the pediatrics section of the blog).Anybody have an opinion/insight on whether the articles would get better rankings being dispersed to the services sections of the website instead of concentrated on a blog? Or would good internal linking make the whole question moot?Thanks!
-
The Human Touch: Why You Might Need a Content Marketing Agency (Even in the Age of AI)
Hey everyone,
The rise of AI has everyone talking, and the world of content marketing is no exception. We've seen AI writing tools and content generators emerge, promising a quicker and easier way to churn out content. But are these tools enough? Today, I wanted to spark a discussion about the role of content marketing agencies and why, in many cases, the human touch is still irreplaceable.
Why a Content Marketing Agency?
Sure, AI tools can generate content at lightning speed. But creating content that truly resonates with your audience requires a deep understanding of their needs, pain points, and aspirations. Here's where a good content marketing agency comes in:
Strategic Planning: They'll work with you to develop a content strategy that aligns with your overall business goals and target audience. This goes beyond just keywords; it's about crafting a narrative that connects with your brand.
Content Expertise: Agencies house a team of experienced writers, editors, and content specialists with diverse skillsets. They can create a variety of content formats, from blog posts and infographics to video scripts and social media content, ensuring a cohesive brand voice across channels.
Industry Knowledge: A good agency will stay up-to-date on the latest industry trends and adapt your content strategy accordingly. They can help you identify content gaps and capitalize on emerging opportunities.
Data Analysis and Optimization: They'll track the performance of your content and use data insights to refine your strategy and optimize content for better results.
The Human Advantage Over AI:
While AI is impressive, it still lacks the following:
Creativity and Originality: AI-generated content can often feel formulaic and uninspired. A human writer can bring a creative spark, craft compelling narratives, and inject humor or storytelling where appropriate.
Brand Voice and Personality: A good agency understands the importance of maintaining a consistent brand voice across all content. AI still struggles to capture the subtle nuances that make your brand unique.
Emotional Connection: The best content evokes emotions and resonates with your audience on a deeper level. Human writers can tap into these emotions and craft content that truly connects.
Strategic Thinking and Flexibility: AI can't adapt to unforeseen circumstances or changing market trends. An agency can analyze the landscape, make strategic adjustments, and ensure your content remains relevant and impactful.
AI as a Tool, Not a Replacement:
Don't get me wrong, AI can be a valuable tool for content marketing. It can help generate ideas, automate tasks, and create basic content structures. But for truly effective content that drives results, the human touch is still essential.
What are your thoughts? Have you used a content marketing agency? How do you feel AI is impacting the content marketing landscape? Let's discuss! -
Both options have pros and cons. By embedding the articles into the relevant commercial sections you can burst the visibility of those sections (SEO). However, at the same time it will be harder to get backlinks from independent sources like blogs and news because they don't typically link to commercial contents.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content for the Home Page
Hi All, I have a Videos website which contains Videos of all types + Family safe type... The home page has sections and Videos listed. Now for SEO purpose i need to have content? this is what i read in most places. What is the kind of content i can place on a Videos website Home page? I can write about a Movie or actor but that content on Home page would that be of any use? We have a About us page etc to know who we are.. Any ideas please..
On-Page Optimization | | Nettv0 -
Duplicate content issue, across site domains (blogging)
Hi all, I've just come to learn that a client has been cross-posting their blog posts to other blogs (on higher quality domains, in some cases). For example - this is the same post on 3 different blogs. http://thebioethicsprogram.wordpress.com/2014/06/30/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
On-Page Optimization | | ketanmv
http://blogs.law.harvard.edu/billofhealth/2014/06/29/how-an-irb-could-have-legitimately-approved-the-facebook-experiment-and-why-that-may-be-a-good-thing/
http://www.thefacultylounge.org/2014/06/how-an-irb-could-have-legitimately-approved-the-facebook-experimentand-why-that-may-be-a-good-thing.html
And, sometimes a 4th time, on an NPR website. I'm assuming this is doing no one any favors and Harvard or NPR is going to earn the rank most every time. I'm going to encourage them to publish only fresh content on their real blog, would you agree? Can this actually harm the ranking of their blog and website - should we delete the old entries when migrating the blog? They are going to move their Wordpress Blog to hosting on their real domain soon:
http://www.bioethics.uniongraduatecollege.edu/news/ The current set up is not adding any value to their domain. Thank you for any advice! Ketan0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
Static content VS Dynamic changing content what is best
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
On-Page Optimization | | DoRM0 -
Silo and content
I'm about to launch my site but I have a question regarding content and silo structure. If I don't have enough content to fill 4 subpages, could it be better to have only a content-keyword-rich landing page for a silo instead of multiple pages with poor content? Thank you!
On-Page Optimization | | mediodigital0 -
Duplicate content issue in SEOmoz campaign.
Hi, We are running a campaign for a website in SEOmoz. We get a dup content issue warning: http://www.oursite.com and http://www.oursite.com/ are being seen as 2 different urls. Only difference among 2 urls is the trailing slash at the end of the second url. Why is this happening? I was aware of www vs non www but never heard of an issue related to the slash. Thanks for your help!
On-Page Optimization | | gerardoH1 -
Attributes vs. Separate Products?
I carry a line of products that come in 4 sizes and 15 colors. Is it better to have separate products for each combination (Red Large, Blue Small, etc), or a product for each size with attributes for the color, or something else? Also, should I put the brand name in each product name, or only put it in the category that contains that brand? Thanks.
On-Page Optimization | | teatable0 -
Is there any benefit in on-site duplicate content?
I have about 50 internal pages on my site that I want to add a "Do it yourself tutorial" to in an effort to build the quality of the pages. Is this going to de-value the content if I put it on all 50 pages? It's difficult to write similar content 50 different ways.
On-Page Optimization | | BradBorst0