Sub domain versus separate domains, which is better for Search engine purposes?
-
We are pitching to a hotel client to build two new websites, a summer website and a winter website, two completely different looking websites.
The client wants to automatically switch their domain name to point to one or the other, depending on the time of year. The customer does not want to use a landing page where you would choose which site to visit; they want the domain name to go directly to the relevant website.
Our options:
Set up two new domain names and optimise each website based on the holiday season and facilities offered at that time of year. Then change the exisiting domain name to point at the website that is in season.
Or
Use the existing domain name and setup two sub domains, switching the home page as necessary.
We have been chewing this one over for a couple of days, the concern that we have with both options is loss of search visibility. The current website performs well in search engines, it has a home page rank of 4 and sub-pages ranking 2 and 3’s, when we point the domain at the summer site (the client only has a winter website at present) then we will lose all of the search engine benefits already gained. The new summer content will be significantly different to the winter content. We then work hard for six months optimising the summer site and switch back to the Winter site, the content will be wrong.
Maybe because it's Friday afternoon we cannot see the light for the smoke of the cars leaving the car park for the weekend, or maybe there is no right or wrong approach.
Is there another option? Are we not seeing the wood for the trees?
Your comments highly welcome.
Martin
-
Thank you for your response. Links is a big concern of ours, the option to display both sites on an entry page is a definite non starter, the client doesn't like that idea. I like the option of using sub folders. We would link between the two sites to allow a user to book rooms in either season.
I suppose these types of projects are the ones that challenge us all to think outside the box.
Thank you again, food for thought.
Martin
-
What happens if its summer and I want to book my winter break or winter and I want to book my summer break. I would make sure that they are definitely sure they want two versions of the site before I started but if they are then there is a possible 3rd option to consider - subfolders - www.example.com/summer and www.example.com/winter
For 6 months you redirect anyone coming to the www.example.com site to the required seasonal version. Any links in will to an extent benefit the whole site rather than the one subdomain of the site.
One problem you are going to face is that if you build up links to the summer domain or folder then switch to the winter site some people may remove their link to you as it no longer points to the page that it did when they set up the link.
My preferred option would be a home page giving the option to get to navigate to both sets of content which is held in subfolders with the focus of the home page (in terms of content and design) switching when the seasons change.There would be no need for redirects, less SEO issues, better for a user who is planning ahead and means that any links achieved by either section of the site benefit the domain as a whole.
If wanted to minimise the footprint of the link to the other seasons site then like some sites that have small country selectors at the top of the screen there could be a small season selector that a user only uses when they want to view the off season site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Migration Hell!
5 weeks ago we migrated our site to a new domain. We also installed an SSL certificate on the new domain. The new domain was purchased 5 years ago but we only used it as a redirect address. It was more consistent with our brand so we decided to migrate to it. Great care was taken setting up page to page redirects. A formal domain change request was made to Google. In fact the move was implemented with only a handful of broken links on a 500 page site. Those links were quickly fixed. Our traffic declined from about 350 visitors a week to as low as 40 visitors the first full week after the move. Now the number of organic Google visits is up to 80, a drop of 75% !!! All except 20 (out of 500) pages are reindexed on Google Search Console. MOZ domain authority for the new domain has climbed from 5 to about 12. The old domain had a DA of 23. In Google Search Console hundreds of "URL Not Allowed" errors are the site map for our previous domain that redirects to our new domain. Attached please see image of this. The site map for the new domain appears normal, but about 160 pages are indexed that are not in the sitemap. I wonder if these two issues have somehow contributed to the drop in ranking. I have included images showing GCT for the 2 domains. I posted on MOZ a month ago and was told it just might take time. No improvement and now I am wonder if there is not some issue with the sitemaps causing havoc. Are traffic is down more than 80%. This does not seem normal. Any advice? Any suggestions as to how to expedite recovery? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Temporary Domain Changes
Hi All, Our development team needs to do a temporary site name change from www.sitename.com to new.sitename.com and then wants to return to www.sitename.com. They need to do this for the whole site due to how it's built with single sign on (SSO) and how certain post login pages utilize pre login pages and need to keep people logged in. This process is changing with a CMS upgrade and website and post login pages will be independent of the pre login pages moving forward. My question is what is the best way to manage this transition? Right now it seems like the best solution I've been able to work out with development is to reduce the domain shift down to one week and use 302 Redirects, don't index the new.sitename.com site, and for that week and take my lumps as they come from search. Looking for any other suggestion that may help marketing work with dev without casting blame on any teams for drops in organic traffic.
Intermediate & Advanced SEO | | dapacifi0 -
Domain switch planned - new domain accessible - until the switch: redirect from new to old domain with 307?
Hi there, We are going to switch our local domain oldsite.at to newsite.com in November. As our IT department wants to use the newsite.com already for email traffic till then, the domain newsite.com has to be accessible for public and currently shows the default Apache page without useful content. The old domain has quite some trust, the new domain is a first time registered domain (not known by search engines yet and no published anyhow). The domain was parked till now. I am aware of the steps to take for the switch itself, but: **what to do with the newsite.com domain until everything is prepared for the switch? **I suppose users or search engines find the domain and as there is no useful information available it harms us already. My idea was to 307 redirect newsite.com to the oldsite.at but the concern is that this causes problems as soon as we switch the domain and redirecting with 301 from oldsite.at to newsite.com? Do you have any objections or other recommendations? Thank you a lot in advance.
Intermediate & Advanced SEO | | comicron0 -
Https Loss of Search traffic
Hey guys, We moved our site to from http to https. We subsequently lost 25% in our search traffic in 1 Month. We changed a few other pieces such as images, added new content etc. Has anyone got any suggestions on how we start to understand what happened? Thanks in advance.
Intermediate & Advanced SEO | | Johnny_AppleSeed0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
Redirect multiple domains to a primary domain
Hello that such I make the following query imagine we have three domains on the same thematic or category primary domain: domain-antiguo1.com (3 years) (200 Backlink), domain-antiguo2.net (10 years) (1000 Backlinks) and domain-antiguo3.com (6 years) (500 Backlinks) and decide to redirect all these domains favorite one: domain-principal.com The three domains registered refeccionar this google webmaster, has its respective income sitemap and google webmaster area change of address to the main domain the three domains are my property It would have a penalty for doing this practice?
Intermediate & Advanced SEO | | globotec0 -
Puzzling drop in search referrals.
Hello All, A few weeks ago I posted in the Q and A believing I had received a google penalty due to a sudden and considerable drop in referrals... http://www.seomoz.org/q/google-penalty-8 ... so I dug right to the bottom of my site and did a complete review of all my links. After clearing all the potentially problematic links, I wrote a very descriptive reconsideration request to google. 10 days or so later I received a 'no manual spam action found' response, which I guess is a good thing but now begs the question- what has gone wrong!? Over the past 4 or 5 months I've been doing some heavy work on the SEO of my site, www.madegood.org. This has all been white hat stuff (as far as I'm aware), and have been using my seomoz pro account to monitor progress. I've done lots of reading on the subject so think I'm up to scratch on most general good advice, in terms of link building and site structure. I've always tried to create very high quality content and have been building some great links from very authoritative sites including The Guardian newspaper and Sheffield University. My pro dashboard is telling me that my link analysis history is improving, despite my keyword performance declining. Is there anyone that can do a deep review of my site? I'm happy to share my analytics/webmaster tools etc info with you if that is helpful? I'm totally lost here and am becoming disheartened with all the hard work I've been putting into the SEO for my site. Thanks so much in advance, any help is gratefully received. Of course I can provide more info should you need it. Will
Intermediate & Advanced SEO | | madegood0 -
Avoiding 301 on purpose; Landing homepage linking to another domain with "Click here to go" and 5 sec meta refresh
Hello, Some users when they search for our site by using "ourbrand" keyword that ignore the first result (we will call it here ourbrand.de -not real name-) and they look for ourbrand.com . Even though we have that domain name also registered (indeed it also has a high ranking power) we are doing a 301 from the dot com to the dot.de . What we want to do is to index the homepage of the dot com, that is http://www.ourband.com as a secondary result while doing a 301 to any other internal URL of the dot com to the dot .de. Yes, we will loose link juice for the main domain but at least we will not loose visits from the brand traffic (which is our main traffic). So the question is, would Google index ourbrand.com if we show just a landing page that just show our logo, a "Click here to go to ourbrand.de" with a link to http://www.ourbrand.de and a meta refresh of 6 seconds to that URL? Additionally a cookie would be sent to the first time visitors, so in the next time they would be automatically redirected. PS: The 6 seconds is to avoid search engine consider it a "301" like it do with short meta refresh (not sure what time is the minimum to avoid be considered a 301). Any other suggestions on how to deal with this problem are welcomed
Intermediate & Advanced SEO | | Zillo0