On-Page Optimization on a service based Site?
-
Respected members, my question is that if I Wanna run a website that provide service like olansi do, But i need to know the On -page effect like How Can I make a plan to secure my position against my Service based competitor site?
-
Securing a strong position against your service-based competitor websites requires careful planning and implementation of various on-page optimization strategies. Here are some key factors to consider:
Keyword Research: Conduct thorough keyword research to identify relevant and high-volume search terms related to your services. Use tools like Google Keyword Planner or SEMrush to discover popular keywords that your target audience is likely to use. Incorporate these keywords strategically into your website's content, meta tags, headings, and URLs.
High-Quality Content: Create informative, engaging, and unique content that provides value to your visitors. Ensure that your content is well-structured, easy to read, and relevant to the services you offer. Use your targeted keywords naturally within the content while maintaining readability. Regularly update and add fresh content to keep your website dynamic and appealing.
Page Titles and Meta Tags: Optimize your page titles and meta descriptions to accurately reflect the content on each page. Craft compelling and concise titles that incorporate relevant keywords and encourage users to click through to your website from search engine results pages (SERPs). Meta descriptions should provide a brief summary of the page's content and entice users to visit your site.
URL Structure: Create clean and descriptive URLs that incorporate relevant keywords whenever possible. Use hyphens to separate words and ensure that URLs accurately represent the page's content. Avoid lengthy and complex URLs that are difficult for users and search engines to understand.
Header Tags: Utilize header tags (H1, H2, H3, etc.) to structure your content and make it more scannable for users and search engines. Include your primary keywords in the appropriate header tags to signal the importance of those keywords to search engines.
Internal Linking: Implement a strategic internal linking structure to connect related pages within your website. Internal links help search engines understand the hierarchy and relationships between your pages, while also providing users with a seamless navigation experience. Include keyword-rich anchor text for your internal links when appropriate.
Mobile Optimization: Ensure that your website is fully optimized for mobile devices. With the increasing use of smartphones and tablets, it's crucial to provide a responsive and mobile-friendly experience to your users. Test your website on different devices and screen sizes, and optimize page load times for mobile users.
Page Speed: Optimize your website's loading speed to improve user experience and search engine rankings. Compress images, minify code, and utilize caching techniques to reduce page load times. Google's PageSpeed Insights tool can provide recommendations for improving your site's speed.
User Experience (UX): Prioritize user experience by designing an intuitive and user-friendly website. Make sure your site is easy to navigate, visually appealing, and accessible across different browsers and devices. Improve site architecture, implement clear call-to-action buttons, and provide relevant and helpful information to enhance the overall user experience.
Schema Markup: Implement schema markup (structured data) on your website to provide search engines with additional information about your business and services. Schema markup can enhance your SERP appearance by displaying rich snippets, such as star ratings, reviews, and product details, which can increase click-through rates.
-
These are some of the most important key elements of on-page SEO:
- keyword research
- URL Optimization
- Title Tag
- Meta Description
- Meta tags
- Header Tags
- Content Optimization
- Image Optimization
You can also take help of any Digital Marketing Agency to manage and market your website. If you want to learn more about On-page SEO, read the full blog here: https://www.inbound.blog/on-page-optimization/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved On Page Grader
0 -
Unsolved What are the best SEO plugins for WordPress?
Before embarking on a programming language learning journey, the first thing to think of is your motivation.
Local Website Optimization | | Kate_balls0 -
Optimizing pages for keywords
I have a couple of websites for retailing the western chaps manufactured by my company. I have recently tried to increase my learning for SEO since one of my main sites (started in 2006) just lost about 45% of it's organic search volume since the end of May. It seems my search to learn just creates more and more questions. I have been using google adwords for several years now and have used that information to find the most searched keywords. There are some general keywords like western chaps and cowboy chaps that receive decent search volume. If I get more specific to a certain type of chap, chinks for example, the popular high volume keywords are chinks, chinks chaps, western chinks, and cowboy chinks. These all relate to one type of chap...the chink. I want to be visible for these keywords, but how does one optimize for more than one without diluting? Should I also try to optimize on the homepage of my sites for the general terms like western chaps and cowboy chaps? Can I optimize for both? I could really use some help. Any experts out there up to the job of consulting for me, some with extensive knowledge and experience? I'm not looking for the SEO giants with hundreds of clients. I don't feel that I will get the proper value from those types. My company is small and spending is an issue, that's why I would like someone to consult with. I should be able to do most of the labor, I just need the knowledge.
On-Page Optimization | | Kelly_S0 -
On-page SEO reviews
Hi everyone 🙂 I was hoping someone could point me in a direction on where I could get my website's on-page SEO a review with recommendations. Title tags, meta description, code, H1s, content and so on... I know you can find most of what I'm asking online, but I would like a professional with a new set of eyes to help out. Thanks in advance for your time in helping!
On-Page Optimization | | AutoGlassRescue0 -
How much SEO value does a fashion site get from bolting text onto the bottom of home page? Does the value compensate for cluttering up a page focused on an iconic image?
Getting ready to launch a completely redesigned site for a fashion designer. Since it is a fashion site, visitors do not need text to describe what the site is about., We are weighing three options: 1) clean design with no text (just images and navigational links), 2) bolting on a couple of sentences of text at the bottom of the page to signal keyword terms to the search engines, 3) following the lead of the top ranking site in the category and adding lots of text to the bottom of the page. Do the SEO benefits justify cluttering up the design by bolting text onto the bottom of the home page, and if so, how many characters of text seem to be the minimum to be effective?
On-Page Optimization | | RandyP0 -
Multiple silos/products/landing pages. How to design the root page for conversion?
Hi everyone, First post. Tried a few awkward searches on the topic but I must be using bad keywords. I'm re-designing a site that has multiple products and matching multiple audiences. This means we have multiple sillos for multiple groups of keywords with the supporting pages for each silo landing page. Currently I'm working on updating the look and text of those landing pages for each silo to increase conversion. This leaves me with the root web page. We get quite a lot of search traffic from people searching our brand name - so this results in clicks straight through to our root domain. There are no product specific landing pages because it could be any one of the 3-5 different personas we have hitting the site from that source. Does anyone have any good examples of where a site has had multiple products and needed to segregate their audience on a root top page? I'd like to see some examples and hear peoples thoughts. At the moment I'm thinking I need to fill that page up with trust factors as to why people should use us as a company, along with navigational elements in relation to each and every product so they can click through to the proper landing page. The main way I can see on executing that is to have a rotating banner with the same tag line "this is what we do" but be alternating between banners relating to each product.. with their own click through button to go to the respective landing page. Thoughts anyone? Example of sites doing this well?
On-Page Optimization | | specific0 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0 -
Pages not cached
Sorry for all the questions. I have dozens of article pages that are not cached by google. How can I get them cached?
On-Page Optimization | | azguy0