SEO traffic + backlinks question

[chrisjordan0i1]

Let's say I want to write a guest post for a website that is relevant to my website.

Should i guest post on a website with high traffic but the traffic country is not mine? (eg// My website sells products in Canada only, should i guest post on a high traffic site from India?)

Or would it be better to find a lower traffic website to guest post on but their organic traffic comes from Canada?

Thanks!

[RyanPurkey]

@chrisjordan0i1 The classic answer, "It depends!" Followed by a second classic, "Both!"

If the website in India is legitimate and a true presence in India for your Indian users with the same intent as your users in Canada then the alignment is there. Further, Canada is one of the top destinations for Indian expats, so you will have a measurable amount of traction from the post.

As for 'both', if you can localize your article so that it serves your Canadian audience as readily as your Indian audience you'll have content that is unique enough to perform in both places.

Ultimately you're looking to get some amount of referral visits from these posts otherwise the sites where they are being posted have thin value to begin with.

Sidebar: be sure to check out SparkToro's audience location tool as this type of cross-platform demographic mapping is their core feature (although it's still building up data on non-English audiences).