Link equity when merging product pages
-
Hi, our e-commerce website has just over 900 products. A vast majority are very unique and not similar to one another. However, early in our development, we listed similar variations separately. For example, we had a separate product listing for different color options: Black, Tan, and Green. They do not rank too great by themselves. However, the product is very popular and the search volume is near 9k a month.
Our competitors have one listing with several color options, which is what we are proposing. We would enable 301 redirects from the Tan and Green options, which would redirect to the new variation listing. Is this wise? We want to capitalize on this opportunity, and apply this practice for other product listings.
-
@tir17 Thank you very much! I sincerely appreciate it.
-
Hi,
You can create a new product listing page including the focused keyword main product and you can point the canonical to from all the variations to this page. Also, adding valuable content related to the product would help you out in this case, along with few faqs realted to the product.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawling/indexing of near duplicate product pages
Hi, Hope someone can help me out here. This is the current situation: We sell stones/gravel/sand/pebbles etc. for gardens. I will take a type of pebbles and the corresponding pages/URL's to illustrate my question --> black beach pebbles. We have a 'top' product page for black beach pebbles on which you can find different types of quantities (differing from 20kg untill 1600 kg). There is not any search volume related to the different quantities The 'top' page does not link to the pages for the different quantities The content on the pages for the different quantities is not exactly the same (different price + slightly different content). But a lot of the content is the same. Current situation:
Intermediate & Advanced SEO | | AMAGARD
- Most pages for the different quantities do not have internal links (about 95%) But the sitemap does contain all of these pages. Because the sitemap contains all these URL's, google frequently crawls them (I checked the logfiles) and has indexed them. Problems: Google spends its time crawling irrelevant pages --> our entire website is not that big, so these quantity URL's kind of double the total number of URL's. Having url's in the sitemap that do not have an internal link is a problem on its own All these pages are indexed so all sorts of gravel/pebbles have near duplicates. My solution: remove these URL's from the sitemap --> that will probably stop Google from regularly crawling these pages Putting a canonical on the quantity pages pointing to the top-product page. --> that will hopefully remove the irrelevant (no search volume) near duplicates from the index My questions: To be able to see the canonical, google will need to crawl these pages. Will google still do that after removing them from the sitemap? Do you agree that these pages are near duplicates and that it is best to remove them from the index? A few of these quantity pages do have intenral links (a few procent of them) because of a sale campaign. So there will be some (not much) internal links pointing to non-canonical pages. Would that be a problem? Thanks a lot in advance for your help! Best!1 -
No Index No follow instead of Rel canoncical on product pages
Hi all, we handle our product pages no with rel canonical now, we have 1 url that is indexed http://www.prams.net/cam-combi-family the other colours have different urls like http://www.prams.net/cam-combi-family-3-in-1-pram-reversible-seat-car-seat-grey-d which canonicalize to the indexed page. Google still crawls all those pages. For crawl budget reasons we want to use "no index, no follow" instead on these pages (the pages for the other colours)? Google would then crawl fewer pages more often? Does this make sense? Are their any downsides doing it? Thanks in advance Dieter
Intermediate & Advanced SEO | | Storesco1 -
Adding Video to Landing Pages-Beneficial SEO Effect in Terms of Links & Visitor Engagement?
I run a New York City commercial real estate in New York City. Lately, I have started to produce 30-second videos about property listings and neighborhoods. I have noticed that the engagement for these videos on Facebook is much higher that for text posts. Should adding these videos on our website (hosting them on Youtube) result in increased visitor engagement? Could there be a positive SEO effect such as more links and higher quality links? Anyone have any experience with this? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Linking Same Page using Important Keyword as Anchor?
I have came across sites that links to same page from a textual part using their topmost keywords. What is the benefit of linking same page using anchor as keywords to the same page? Does it give SEO benefits?
Intermediate & Advanced SEO | | welcomecure0 -
Should i continue linking the old page after a redirect 301?
hi everybody, i'm trying to understand why my page http://poltronafraubrescia.zenucchi.it isn't ranked for the keyword poltrona frau brescia even if is indexed on google. the page gets authority and traffic from the page www.zenucchi.it/ITA/poltrona-frau-brescia.html that is already ranked in fourth position for that keyword. should i continue linking the previous or the new page to increase the page authority? i don't know if is a good way to link a page not ranked despite a ranked one.. Please help me.... thanks a lot
Intermediate & Advanced SEO | | guidoboem0 -
E Commerce product page canonical and indexing + URL parameters
Hi, I'm having some issues on the best way to handle site structure. The technical side of SEO isn't my strong point so I thought I'd ask the question before I make the decision. Two examples for you to look at. This is a new site http://www.tester.co.uk/electrical/multimeters/digital. By selecting another page to see more products you get this url string where/p/2. This page also has the canonical tag relating to this page and not the original page. Now if say for example I exclude this parameter (where) in webmaster tools will I be stopping Google indexing the products on the other pages where/p/2, 3, 4 etc. and the same if I make the canonical point to multimeters/digital/ instead of multimeters/digital/where/p/2 etc.? I have the same question applied to the older site http://www.pat-services.co.uk/digital-multimeters-26.html. which no longer has an canonical tags at all. The only real difference is Google is indexing http://www.pat-services.co.uk/digital-multimeters-26.html?page=2 but not http://www.tester.co.uk/electrical/multimeters/digital/where/p/2 Thanks for help in advance
Intermediate & Advanced SEO | | PASSLtd0 -
Are links to on-page content crawled / have any effect on page rank?
Lets say I have a really long article that begins with links to <a name="something">anchors on the same page.</a> <a name="something"></a> <a name="something">E.g.,</a> Chapter 1, Chapter 2, etc, allowing the user to scroll down to different content. There are also other links on this page that link to other pages. A few questions: Googlebot arrives on the page. Does it crawl links that point to anchors on the same page? When link juice is divided among all the links on the page, do these links count and page rank is then lost? Thanks!
Intermediate & Advanced SEO | | anthematic0