Google Displaying Same Meta description for all pages?

[SolveWebMedia]

Hi all,

I am wondering if you can help – I have a client using Yoast for their Meta descriptions and each is filled in and unique, but when searching ‘ski magic’ on Google, the page with linked pages under all but one show the same meta description? I am hoping you can see the issue in the image below

[GPainter]

@solvewebmedia -

No problem, I've not gotten on with Yoast in some time, seems more like it's trying to sell than help in the last few years! Content won't do any more harm at a minimum but at best it should help establish pages. You can also see 'pilar pages' by Hubspot as a helpful way on how to create your content around central ideas. You just have to look at the site and wonder why Google would ignore the meta. Good luck with it.

[SolveWebMedia]

@gpainter Hi, thank you for the help!

I have swapped to Rank Math now as I think it is a better tool so the cause will not have been a conflict with Yoast.

This isn't a client we do too much work for, they simply reach out when they would like some help with something like this issue.

Perhaps I will propose that we optimize their site content.

Thanks again!

[GPainter]

hey @solvewebmedia

i've only jsut gotten around to your question, sorry. I can see you now have rank math running on your site not sure if you are still using yoast and its conflicted but regards to the issue, Google, if it feels your descriptions don't fix what it wants, will ignore them.

I would also advise looking over your schema - https://search.google.com/test/rich-results/result/r%2Flocal-business?id=k4ZxvOE0tUDyI7v5g3fx6w as that's a bit odd and might be giving some mixed signals.

The biggest area I would start on is content lets look at your image and take e.g. 'Catered ski chalets' You don't really have an intro text that google might use to help get some context of the page and yes you do have meta but does it relate to the rest of the page ? remember Googles a robot so look at that page and try to think what its about as there is a lot of pricing but not much info on what is happening etc.

Hope some of that helps and best of luck.