403 Errors Issue

[SimpleSearch]

Hi, all! I've been working with a Wordpress site that I inherited that gets little to no organic traffic, despite being content rich, optimized, etc. I know there's something wrong on the backend but can't find a satisfactory culprit. When I emulate googlebot, most pages give me a 403 error. Also, google will not index many urls which makes sense and is a massive headache.

All advice appreciated!

The site is https://www.diamondit.pro/

It is specific to WP Engine, using GES (Global Edge Security) and WPWAF

[SimpleSearch]

@blueprintmarketing Thanks! I don't write the content, unforunately. This is more of a tech SEO thing. Something happend over the past year from a tech perspective where Google doesn't trust the site. The 403s are part of the rabbit hole i'm digging through.

[BlueprintMarketing]

@simplesearch
Please don't think I'm saying something insulting but the content is lacking a lot you could do so much better if you think about somebody's intent when searching it is very unlikely that without a very full picture of the changes being made Google is going to rank you well.

This is an example
https://www.diamondit.pro/microsoft-365-suite-subscription-updates-2022/

The smart way to do it is to use the same page every year and remove and add new changes as they happen as is done here then you haven't ever lasting URL that should not have a date night remove the 2022 from the link and give them a chronological order will be much better for them to understand the changes as they happen And who knows how long they've been paying attention most likely not very much unless they want something you or have to check it but you'll get much more traffic from a page like the one below.

https://www.computerworld.com/article/3205187/office-365-a-guide-to-the-updates.html

If you want to write really good content do this https://inlinks.net/p/case-studies/importance-of-entity-oriented-search-understanding-for-seo-beyond-strings/

Regarding WP engine and global edge security my opinion of WP engine was very high when I one of the first hundred people to sign up however since then their quality is really gone downhill supports terrible they don't know what they're doing until you get to the top people and it's a pain. Not only that the misconfigured firewall rules all the time

my advice is use a hosting company like https://Pantheon.io
https://servebolt.com , or Pagely.com
every one of them will do this correctly where WP engine frankly fails consistently.

[Danny_Exxa]

@simplesearch
Hi: It is connected to search console? It should give you insights on what can be wrong. You can install google plugin but you don't need to if there is already a SEO plugin connected.