Is page speed important to improve SEO ranking?

[jasparcj]

I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking.

Is this true? And if it is, how do I improve it, do I need an agency?

[davissmith122]

Absolutely! Page speed isn't just important for SEO; it's crucial! Faster loading times not only enhance the user experience but also significantly boost your SEO ranking. Don't just take my word for it; check out this insightful post for more details: https://www.resultfirst.com/blog/marketing/your-page-speed-is-more-important-than-you-think/

Don't let slow loading times drag you down in the SERPs; prioritize speed and watch your website soar!

[davissmith122]

Absolutely! Page speed isn't just important for SEO, it's crucial! Faster loading times not only enhance user experience but also significantly boost your SEO ranking. Don't just take my word for it, check out this insightful post for more details: https://www.resultfirst.com/blog/marketing/your-page-speed-is-more-important-than-you-think/
Don't let slow loading times drag you down in the SERPs, prioritize speed and watch your website soar!

[Fantasyinfo]

Yes, Page Speed is very important to rank on google's 1st page
check our site that is fast loading https://sarkaribuzzer.com/

[Atif_Qureshi]

@jasparcj Yes this is right. Page speed is a very important factor in On-Page SEO. This is the reason why Most of the SEO audit websites show this parameter. Also, Google core web vitals count page speed to determine performance.

[LoveYouforever]

@Grafeco said in Is page speed important to improve SEO ranking?:

Hello,
yeah, absolutely!
We work exclusively on ninja van davao contact number, focused on e-commerce, and our clients increased the CRO because of the WPO.

So it is not just important for SEO but also for increasing the conversion rate.

Kind Regards,
Grafeco Network.

Thanks for sharing it working find.

[gresdon]

My website speed has been optimized and cannot be improved. The google rating is also very low. Is there any way to improve google score?

[Fawer32]

Yes, it's true that page speed affects Google ranking. Faster-loading pages tend to rank higher. Improving speed involves various technical optimizations like image compression, minifying code, caching, and server improvements.

While you can do it yourself, an SEO expert can navigate complexities for better, faster results. Consider hiring an SEO professional for a tailored approach and expert guidance. Check the salary of expert SEO experts on InquireSalary.com.

[Fathima_muthi]

Page speed is a very important on-page search engine optimization. Page speed results in ranking your page by the bot. The google doesn't want yo show show website with high loading time and doesn't want the users to disappointed on waiting. So its really important to check on your page speed of your website mobile and desktop. You can use the tool page speed insights for checking the page speed and it helps.click on here for more to learn

[chitkaraamit12]

Yes, page speed is a crucial factor in SEO ranking. Google has indicated that site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. The reasoning is that faster pages provide a better user experience than slower ones. Pages that load quickly have higher engagement rates, lower bounce rates, and often, higher conversion rates, which search engines like Google use as indicators of a website's quality and relevance.

In July 2018, Google also rolled out the "Speed Update," which made page speed a ranking factor for mobile searches as well. It's important to note that page speed is just one of many factors that affect SEO rankings, but it's a significant one.

To improve your page speed, consider the following actions:

Optimize images by compressing them without losing quality.
Minimize HTTP requests by reducing the use of scripts and plugins.
Use asynchronous loading for CSS and JavaScript files.
Implement server-side caching, browser caching, and content distribution networks (CDNs).
Optimize CSS delivery and prioritize above-the-fold content (critical render path).
Reduce server response time by using high-performance web hosting.
There are various tools available, such as Google's PageSpeed Insights, which can help you analyze your website's page speed and provide recommendations for improvement. Regularly monitoring and improving your website's page speed is essential for providing a good user experience and can help improve your SEO ranking.

[jerrytonny]

@jasparcj said in Is page speed important to improve SEO ranking?:

I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking.
Is this true? And if it is, how do I improve it, do I need an agency?

Yes, page speed affects Google rankings. To improve it, you can optimize images, reduce HTTP requests, and enable browser caching. While you can do many optimizations yourself, consider hiring (poslinksolution.com) for professional assistance.

[sophiaadams]

@jasparcj said in Is page speed important to improve SEO ranking?:

I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking.

Is this true? And if it is, how do I improve it, do I need an agency?

Yes, page speed is crucial for improving SEO ranking. Search engines, like Google, consider page speed as one of the ranking factors. A faster-loading website provides a better user experience, which is a key aspect of SEO. Google, in particular, has stated that page speed is a ranking factor, and it rewards websites that load quickly with higher search engine rankings plexper. Moreover, faster-loading pages are more likely to retain visitors, reduce bounce rates, and improve overall user satisfaction, all of which indirectly contribute to better SEO performance. Therefore, optimizing your website's page speed is a valuable strategy for enhancing your SEO ranking.

[sophiaadams]

@CraigyT

Yes, page speed is crucial for improving SEO ranking. Search engines, like Google, consider page speed as one of the ranking factors. A faster-loading website provides a better user experience, which is a key aspect of SEO. Google, in particular, has stated that page speed is a ranking factor, and it rewards websites that load quickly with higher search engine rankings plexper. Moreover, faster-loading pages are more likely to retain visitors, reduce bounce rates, and improve overall user satisfaction, all of which indirectly contribute to better SEO performance. Therefore, optimizing your website's page speed is a valuable strategy for enhancing your SEO ranking.

[sophiaadams]

Yes, page speed is crucial for improving SEO ranking. Search engines, like Google, consider page speed as one of the ranking factors. A faster-loading website provides a better user experience, which is a key aspect of SEO. Google, in particular, has stated that page speed is a ranking factor, and it rewards websites that load quickly with higher search engine rankings plexper. Moreover, faster-loading pages are more likely to retain visitors, reduce bounce rates, and improve overall user satisfaction, all of which indirectly contribute to better SEO performance. Therefore, optimizing your website's page speed is a valuable strategy for enhancing your SEO ranking.

[sophiaadams]

Yes, page speed is crucial for improving SEO ranking. Search engines, like Google, consider page speed as one of the ranking factors. A faster-loading website provides a better user experience, which is a key aspect of SEO. Google, in particular, has stated that page speed is a ranking factor, and it rewards websites that load quickly with higher search engine rankings, you can check it on plexper. Moreover, faster-loading pages are more likely to retain visitors, reduce bounce rates, and improve overall user satisfaction, all of which indirectly contribute to better SEO performance. Therefore, optimizing your website's page speed is a valuable strategy for enhancing your SEO ranking.

[shakeelnorthrays]

Indeed, it's a fact! Page speed has a definite impact on Google rankings. To illustrate, we recently engaged a marketing agency to enhance the speed of our website, specifically focusing on Miguel Camarena's Agave painting collection pages. If you're inclined to take a DIY approach, consider optimizing images, minimizing code, implementing browser caching, and ensuring mobile-friendliness. These efforts are pivotal for not only delivering an improved user experience but also securing higher search engine rankings.

[anganwadi]

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[clippingnext]

The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google's Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time

[successdunia]

Yes, page speed is an important factor for SEO ranking. Google has confirmed that page speed is a ranking signal for both desktop and mobile searches. This means that faster loading pages are more likely to rank higher in search results pages (SERPs).

There are a few reasons why page speed is important for SEO. First, Google wants to provide users with the best possible search experience. This means delivering results that are relevant and useful, and that load quickly. Second, page speed is a signal of the quality of a website. A website that loads quickly is more likely to be well-maintained and updated regularly.

There are a number of things you can do to improve your page speed, such as:

Optimize your images. Images are often one of the biggest culprits when it comes to slow page loading times. Make sure to compress your images and use the right file format.

Minify your code. Minifying your code can remove unnecessary whitespace and comments, which can make your pages load faster.

Use a caching plugin. Caching plugins store static copies of your pages, which can be served to users more quickly than dynamic pages.

Choose a good web hosting provider. A good web hosting provider will have servers that are fast and reliable.

You can use a variety of tools to test your page speed, such as Google PageSpeed Insights and GTmetrix. These tools will give you a score for your page speed and provide recommendations for improvement.

Improving your page speed is a good way to improve your SEO ranking and provide a better user experience for your visitors.

[gelistirici]

Sure, you have to optimize your web site for Core Web Vitals metrics. (LCP, CLS and INP)

[keerthyKP]

Yes, page speed is crucial for improving SEO ranking, and it can significantly impact your website's performance in search engine results pages (SERPs). This holds true for my website, https://keerthysooraj.com, as well as any other site on the internet. Here's why page speed matters for SEO:

User Experience: Google and other search engines prioritize delivering a great user experience to their users. A slow-loading website frustrates visitors and can lead to a high bounce rate (people leaving your site quickly). When users bounce, it sends a signal to search engines that your content may not be relevant or valuable, which can negatively impact your rankings.

Mobile-First Indexing: Google has shifted to a mobile-first indexing approach, which means it primarily uses the mobile version of your site for ranking and indexing. Mobile users often have slower internet connections, so a fast-loading mobile site is critical for SEO. Slow mobile loading times can result in lower rankings.

Core Web Vitals: Google has introduced Core Web Vitals as a ranking factor. These vitals include metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), all of which are related to page speed and user experience. Meeting these criteria can improve your SEO ranking.

Crawl Budget: Search engines allocate a limited amount of time and resources to crawl and index websites. If your site is slow, search engine bots may not be able to crawl as many pages as they should, potentially missing important content. This can impact your visibility in search results.

Competitive Advantage: In the competitive world of SEO, every advantage counts. If your website loads faster than your competitors', it can attract and retain more visitors, leading to better engagement metrics and potentially higher rankings.

To improve the page speed of my website, https://keerthysooraj.com, I considered these following steps:

Optimize Images: Compress and resize images to reduce their file size without compromising quality.

Leverage Browser Caching: Configure your server to instruct browsers to cache resources, reducing load times for returning visitors.

Minimize HTTP Requests: Reduce the number of elements on your web pages, such as scripts and stylesheets, to minimize the number of server requests.


Eliminate Render-Blocking Resources: Optimize your website's code to minimize the impact of render-blocking JavaScript and CSS.

Consider AMP (Accelerated Mobile Pages): Implement Google's AMP framework for mobile pages to improve mobile load times.

Regularly Monitor and Test: Continuously monitor your website's performance and conduct speed tests using tools like Google PageSpeed Insights or GTmetrix. Make adjustments as needed.

[Adnanmustafa]

Of course, I'll provide a shorter answer:

Yes, page speed is important for SEO rankings. Faster-loading pages enhance user experience, especially on mobile devices. Google considers page speed in its ranking algorithm, and slow pages can lead to higher bounce rates and lower rankings. To improve SEO, focus on optimizing your website's speed, including image optimization, server response times, and using CDNs. Check this page speed: car service with car seat chicago

[clippingnext]

page speed is crucial for improving SEO ranking. Google has indicated that page speed is one of the ranking factors it considers when determining where a webpage should appear in search results. Here are a few reasons why page speed is important for SEO:

User Experience: Faster-loading pages provide a better user experience. When users can access your content quickly and smoothly, they are more likely to stay on your site, engage with your content, and convert into customers or subscribers.

Bounce Rate Reduction: Slow-loading pages can lead to higher bounce rates, which occur when visitors leave your site shortly after arriving. A high bounce rate can negatively impact your SEO ranking because it suggests that your content may not be relevant or engaging.

Mobile Optimization: With the increasing use of mobile devices for web browsing, page speed is even more critical. Google's mobile-first indexing prioritizes mobile-friendly and fast-loading pages, so optimizing for mobile users can boost your SEO performance.

Core Web Vitals: Google introduced Core Web Vitals as a set of metrics that include page loading speed, interactivity, and visual stability. These metrics have become important ranking factors, emphasizing the significance of page speed in SEO.

Search Engine Crawling: Faster-loading pages are easier for search engine bots to crawl and index. When your pages are accessible and load quickly, search engines can more efficiently understand and rank your content.

To improve your SEO ranking, it's essential to optimize your website's page speed. You can do this by minimizing server response times, optimizing images and other media files, using content delivery networks (CDNs), leveraging browser caching, and implementing efficient coding practices
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[deepaktharu]

Absolutely! Page speed is a crucial factor in improving SEO rankings. Here's why:

• User Experience: At its core, SEO is about delivering the best user experience. Slow-loading websites can frustrate users, leading to higher bounce rates. If users leave your site because it doesn't load quickly, search engines take note and may rank your site lower.

• Mobile Optimization: With the increasing number of mobile users, it's essential for websites to load quickly on mobile devices. Google's mobile-first indexing considers the mobile version of a site for ranking, and slower page speeds on mobile can negatively impact SEO rankings.

• Search Engine Ranking Factor: Google has confirmed that page speed is one of the signals used by its algorithm to rank pages. This was emphasized even more with the introduction of the Core Web Vitals, which are a set of metrics related to speed, responsiveness, and visual stability.

• Increased Conversions: While this is more of a business benefit than an SEO one, faster page speeds have been linked to better conversion rates. If your site loads quickly, users are more likely to stay, engage, and eventually convert, be it signing up for a newsletter or making a purchase.

• Competitive Advantage: If two websites have similar content quality and authority, but one loads faster than the other, the faster site is likely to rank higher. Thus, optimizing page speed can give you an edge over competitors.

• Crawl Budget Efficiency: Search engines have a limited crawl budget for each site, meaning they might not crawl all pages of a site if it's too slow. Faster sites ensure that search engines can crawl more pages in less time, improving the likelihood of your content being indexed.

• Reduction in Resource Usage: Faster websites often mean optimized websites. Optimized sites use server resources more efficiently, ensuring that servers respond faster to search engine crawlers, further enhancing SEO.
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In conclusion, page speed is not just a technical metric but is deeply intertwined with user experience, conversion, and search engine visibility. Investing in speed optimization is essential for anyone serious about improving their site's SEO ranking.

[europrop]

Nitropack is really effective at improving metrics! Today my site https://europeanproperty.com had GT Metrix of F see original report: https://gtmetrix.com/reports/europeanproperty.com/1Ujv6gHV/
now without any other intervention is B rating see https://gtmetrix.com/reports/europeanproperty.com/5AdWTsKr/ser

Faster-loading websites provide a better user experience. Users are more likely to stay on a website that loads quickly and navigate through its pages seamlessly. This improved user experience can lead to lower bounce rates and higher engagement, which are positive signals for search engines.
Google, in particular, considers mobile-friendliness and mobile page speed when ranking websites for mobile search results.
Search engines like Google may use site speed as a ranking factor in their algorithms. A faster website can outrank slower competitors for the same keywords and content, assuming other factors are equal.
Search engine bots crawl and index web pages to determine their relevance and ranking. A slow website can hinder the crawling process, potentially leading to incomplete indexing and negatively affecting your SEO.

[Zehlm]

YES. Page speed is an extremely important factor with any search engine and SEO administration. Some of the factors listed below will boost your website page load time tremendously.

• Image Optimization : Several factors are involved with images affecting speed.

• Create images in new formats for web: .png, .webp, .jpg, etc..
• Size of the image needs to be respectfully proportional to its intended size.
• COMPRESSION - This is super important. Compress your images with two different compression apps or online services.

• Code Validation - Use w3c to validate the html and css code. Validated code will allow for faster load times.

• Javascript - for maximum loading results, there needs to be no more than 3 Javascript files. The scripts in your page that are 3rd party need to be made to trigger from an event listener instead of auto loading. Custom refined Javascript are better than using huge libraries.

See: website loading tactics

• Static Resources - making images, scripts, css, and page portions load to different pages from one source is great to produce faster loading pages.

There are many factors involved to achieve maximum load speeds. Two essential "FREE" tools can be found at:

** Lighthouse and
** SEO Audit

[farhankhalid]

Yes, page speed is important for improving SEO (Search Engine Optimization) rankings. Google and other search engines consider several factors when determining the ranking of web pages in search results, and page speed is one of them.

I am using Nitro plugin for my website which is kind of better but its not improving the Core web vital as well as speed isnot exceeding from 70 on mobile. Is there anyone who can help in that.

[skchad13j]

Yes, page speed is indeed crucial for improving SEO ranking. Google and other search engines prioritize user experience, and a slow-loading website can lead to a poor user experience. When your website loads quickly, it not only keeps users engaged but also signals to search engines that your site is efficient and user-friendly. This can positively impact your SEO ranking.
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In addition to SEO benefits, a faster-loading website can reduce bounce rates, improve conversion rates, and enhance overall user satisfaction. So, optimizing your page speed is not only about search engine ranking but also about delivering a better experience to your website visitors. It's a win-win situation for both SEO and user engagement.

[Moodesburn1991]

Yes, page speed is indeed an important factor in improving SEO ranking. Search engines, like Google, consider website performance as part of their ranking algorithms. A slow-loading website can negatively impact user experience, leading to higher bounce rates and lower engagement. Search engines aim to provide the best user experience, so they tend to prioritize fast-loading websites in their search results. Therefore, optimizing your website's page speed can contribute to higher rankings and better visibility in search engine results pages.

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[skchad13j]

Yes, page speed is indeed important for improving SEO ranking, and it has become increasingly crucial over the years. Here are some key points to consider:
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User Experience: Google and other search engines prioritize user experience. A fast-loading website provides a better experience for visitors. When users can access the information they need quickly, they are more likely to stay on your site and engage with your content, which can reduce bounce rates and improve SEO rankings.

Mobile-First Indexing: Google has shifted to mobile-first indexing, which means it primarily uses the mobile version of a website for ranking and indexing. Mobile users, in particular, expect fast-loading pages, and Google takes this into account when determining search rankings.
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Core Web Vitals: Google has introduced Core Web Vitals as a ranking factor. This includes metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), all of which are related to page speed and user experience. Sites that perform well in these metrics are more likely to rank higher.

RankBrain: Google's RankBrain algorithm uses machine learning to determine search rankings. User behavior, such as click-through rates and time spent on a page, is taken into account. A slow-loading page can result in users quickly leaving the site, which can negatively impact your rankings.

Mobile-Friendly Ranking: Google considers mobile-friendliness as a ranking factor. Slow-loading pages can make your website less mobile-friendly, leading to lower search rankings.

Competitive Advantage: In a competitive online landscape, having a fast website can give you an edge. Users are more likely to choose and stay on websites that load quickly, improving your chances of gaining traffic and outranking competitors.

Crawl Budget: Search engines allocate a limited crawl budget to each website. A slow website can lead to search engines crawling fewer pages, potentially causing important content to be missed during indexing.

Global Reach: Page speed is crucial for international SEO. Users around the world have varying internet speeds, and a fast-loading site ensures a positive experience for a global audience.

To improve page speed and enhance SEO rankings, website owners should focus on optimizing various aspects such as image compression, code minification, utilizing Content Delivery Networks (CDNs), browser caching, and reducing server response times. Investing in page speed optimization can lead to improved search visibility and a better overall user experience, which is a win-win for both your website and its visitors.

[talentwide]

Yes, page speed is indeed important for improving SEO ranking. Google and other search engines consider website speed as one of the ranking factors because it directly impacts user experience. A slow-loading website can lead to higher bounce rates, lower user engagement, and reduced user satisfaction.
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In today's fast-paced digital world, users expect websites to load quickly, and search engines aim to deliver the best possible user experience. Therefore, websites that load faster are more likely to rank higher in search engine results pages (SERPs).
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Improving your page speed not only benefits SEO but also enhances the overall user experience, which can lead to increased traffic, longer user sessions, and ultimately, improved website performance. It's crucial to optimize your website's speed by compressing images, reducing server response times, leveraging browser caching, and implementing other performance-enhancing techniques to ensure you're providing a seamless experience to both users and search engines. (best digital marketing agency)

[digitally-4ever]

Yes, page speed is important to improve SEO ranking. Google has confirmed that page speed is a ranking factor, and studies have shown that faster websites tend to rank higher in search results.

There are a few reasons why page speed is important for SEO. First, it affects the user experience. If your website takes too long to load, users are more likely to leave and click on another website. This can lead to a higher bounce rate, which can negatively affect your SEO ranking.

Second, page speed can affect the number of pages that Google indexes. Googlebot, the crawler that Google uses to index websites, can only crawl a limited number of pages per day. If your website takes too long to load, Googlebot may not be able to crawl all of your pages, which can hurt your ranking. Recently, i have also improve page speed of my website https://www.startdigitaly.com/ and it helps me to improve overall SEO Ranking in Google.

Third, page speed can affect the number of backlinks that you receive. Studies have shown that websites with faster loading times tend to receive more backlinks. This is because people are more likely to link to websites that are easy to use and navigate.

[Alaa_shahin]

@dinerobits I think Google has many factors for ranking, but page speed is an important factor to consider. When you notice that other websites are ranking but have low speeds, they have other strong factors to rank, such as the brand name.

[alokpathak007]

Yes definitely speed is one of the top reasons why the site ranking does not improve and beat competitors on the first page of search results. Better site speed also improve the bounce rate and conversion. It gives better user experience to your site visitors. if you need any assistance with technical SEO consulting, reach out to Continuum.

[meltingpointgoat]

There is no doubt that page speed is important for SEO ranking. Studies have shown that the faster a page loads, the higher it ranks in search engine results pages. This is because Google and other search engines take into account factors such as load time when determining where to rank a website. But I've also seen slow websites that rank better than faster websites, and that's because Google takes into account many factors when ranking websites, not just the page speed.

One may put it this way: it is important to have a fast-loading pages, as that helps with better UX and lower bounce rates. But if you're low on the other ranking factors, slower but better-structured websites(with more backlinks) can easily outrank you.

[barisa2]

My customer has seen almost %30 percent increase in ad revenues after I fixed his site for various speed problems - now scoring over 80% with mobile and web.

I believe it's important - it should be. Why not? Google will lower energy bills with faster sites, at least

[AmritDubey]

It's always, but after 2018 - page load speed is important for SEO because it is one of the key determining factors for Google's algorithm.

Slow sites turn visitors away. Bounce rate can increase as well and fast sites provide good user experiences for your visitors, and Google will rank those sites higher than slow-loading ones.

Make sure your website open within 1 to 5 secs. More than 5 secs can hurt site performance. I would like to suggest you to use Google web development tool to check and analysis your website. Let me know if you have question

[dinerobits]

Yes, the theory says that page speed is very important for the ranking of any website, but in practice, I see many top ranking sites with a page speed... even below 50! Sometimes it's a bit complicated to understand Google

[rosaliedavid]

Yes, it is. Think about it. Would you like going on a website that takes over an hour to load? Page speed inherently improves user experience and also traffic. For example, check out Your SEO Shop’ s website if you are looking for SEO online shops. Any page of theirs takes only a second to load.

[NaeemGari]

Optimizing your page load time benefits users from a fast loading page which results in a good user experience. If you do not optimize for page load time and your website loads slowly then users are likely to get frustrated and click away from your site.

User experience is measured by Google under Core Web Vitals and you can see its details in:

a) Google Search Console > Page experience
b) Google Lighthouse Audit
c) Google Page Speed Insights

There were core algorithm updates in Q2-Q3 2021 related to page experience where websites with poor page experience scores had a drop in overall visibility in SERPs.

Therefore, you should optimize page load time as it benefits your overall user experience and impacts all traffic channels is not just important for SEO.

[JamesBanksCo]

It's a bit hard to determine a certain weight that Google applies for websites that have good page speed.

However, I've noticed the biggest improvement gained from fast-loading websites isn't just more organic search traffic, but a higher site-wide conversion rate.

I was able to get my own SEO consulting website up to green core-web vitals and noticed a big lift in conversion rate as a result.

[InvajyC]

Out of my experience about SEO, I feel page speed does not affect much when you are trying to rank of Search Engine. In overall you may have impacted by visitor leaving the page early, if page does not get loaded properly. Here reduction in visitors may affect your SE positions.

[robertmiler]

Speed is so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.

[GailH2022]

I have been doing SEO for quite a while and know that speed optimization is now a part of Core Web Vitals. You can login to search console to check it out and your site must pass CWV. In other words, speed of the site is definitely important and is a ranking factor for sure. How much weightage it has is something nobody can actually tell.

[PrettyYoung]

@pau4ner Makes a lot of sense...

[Grafeco]

Hello,
yeah, absolutely!
We work exclusively on page speed optimization, focused on e-commerce, and our clients increased the CRO because of the WPO.

So it is not just important for SEO but also for increasing the conversion rate.

Kind Regards,
Grafeco Network.

[LucyLandscape]

We saw a huge improvement our key landing page once we reduced the page loading speed: https://www.aandslandscape.co.uk/school-canopies/

[Mikedefieslife]

@jasparcj be aware though that if you are running on shared hosting, and using Wordpress, you are going to find it difficult to get a blisteringly fast page speed. I've looks across various hosts and different websites, google always complains about 'reduce server response time' which seem to be anything from 06s - 1.2s.

[Kishan_08]

Yes, Site speed is a Google ranking factor. Google indicated that page speed is one of the signals that are used by algorithms to rank pages. Page speed is also an important factor that affects user experience. research shows that pages with longer loading speed will have a higher bounce rate.

Here are some ways to reduce your page speed

• Minify CSS, JavaScript, and HTML
• Reduce redirects
• Remove render-blocking JavaScript
• Use Caching
• Optimize Images
• Enable Gzip compression

[CraigyT]

Page speed is most important for your user's experience. You will likely see a high bounce rate if you have a slow site.