Is page speed important to improve SEO ranking?
-
@jasparcj
many codes of some pages, can be seen as malicious by the Google robot.
Although they are not bad for users, google detects them in another way.
It is best to consult and review those codes. -
@pau4ner Thanks for your comment. And you're 100% right
-
Nobody except Google can tell for sure, but many SEOs and myself (I work with several websites) haven't noticed any substantial change in rankings after improving our site's speed. In fact, you can find many examples of slower sites ranking above much faster websites.
I believe though that if your site speed is so slow that it impairs user's experience, you will lose rankings. Not due to the speed itself, but due to the higher bounce rates it is causing.
In summary (and according to my experience and many other SEO professionals), if your website loads quite fast, improving its speed won't cause any ranking improvements. But if it is very slow, it may have a positive impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for a Niche Blog - Seeking Advice
I am a college student studying Information Sciences and was "hired" by my uncle over the summer to work and maintain his baseball-related website, which he started in 2016. His posts provide very in-depth information but were created without a focus on SEO. I've noticed that a competing site, which seems to have started as an e-commerce site, is ranking higher than my uncle's site for the query "how much does a baseball weigh." Interestingly, this competing site ranks for keywords like "mass of baseball," even though these exact keywords are not present in the post. Given the recent Google updates and changes in rankings, I'm trying to understand: How can an e-commerce site with seemingly less specific content outrank a detailed blog post?
Competitive Research | | sf9090
What strategies can I employ to improve the ranking of my uncle's site for this specific query?
Are there tools or methods I can use to analyze why the competitor is ranking higher and how to address it?
I recognize I am not well-versed in SEO, so any insights or advice would be greatly appreciated. Thanks!0 -
What are the SEO ramifications of domain redirection?
Hi Moz Community! I was just trying to set up our global site and got this message: "Redirect detected
SEO Tactics | | Padmagandhini
We have detected that the domain bhaktimarga.org redirects to prodfront-coli.bhaktimarga.mediactive-network.net. We do not recommend tracking a redirect URL. Would you like to track prodfront-coli.bhaktimarga.mediactive-network.net for this campaign instead?"
6358703c-d8ef-4c0a-83a9-c948d370d743-image.png What's interesting is when you go to the site, Bhaktimarga.org, it shows our domain in the URL bar. Is this done for performance and masks the hosting provider domain? I haven't talked to website developers about this yet, but my main question is...Does this have any SEO ramification? Thanks so much,
Padma0 -
Footer backlink for/to Web Design Agency
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
Link Building | | MultiAdE1 -
these sites where you have to pay to generate backlinks?
After opening a site here, we created a post containing a backlink and discovered a company with a top exposure. After opening the site in the same way, I created a post that included a backlink, but after a few days my account was suspended. By any chance, are these sites where you have to pay to generate backlinks? Of course, each site has a different policy, but my account is suspended every time.
SEO Tactics | | znjfl
Please reply if you have experienced anything similar to mine.0 -
site crawl
hello . my website is https://papionshopping.ir/ but i cant make a site crawl for this . everytime i run crawling it stops and shows nothing !!!!!!!!!!!!!!!!!! plz helppp.
Other SEO Tools | | valigholami13860 -
blog url structure change affect on pagerank
We are looking to change our blog structure which will help us with the organization of the topics but the url structure will change if we do this. Right now all of the blogs are under a general news blog, which we will be breaking out articles into several blog category topics Current:
Technical SEO | | theblueprints
example of current structure
current site: https://domain/blogs/news/blog article name Proposed Change:
current site: https://domain/blogs/keyword-name-of-blog-category/blog article name We have ranked #1 for several keywords that we would like to preserve the ranking if we make this switch with 301 redirects. Looking for suggestion on the percentage of chance our ranking will be negatively affected and by how much? Also what everyones recommendation is if we should make this switch or not touch the urls. Your help is appreciated, thanks in advance.0 -
Wrong page ranking on SERP, above more relevant page
Often I will see the wrong page, something less relevant to a particular search, appear higher on the SERP than a more relevant page. Why does this happen and how can it be remedied? I found this Moz article, has anything been written on this topic more recently. Thanks! https://moz.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions
On-Page Optimization | | NicheSocial0 -
Sudden drop in ranking for important keyword? No penalty / other issues detected
Hi For our site we previously ranked well for the term "botswana safari holidays" on the page: http://www.naturalworldsafaris.com/destinations/africa-and-the-indian-ocean/botswana.aspx We've suddenly seen a dramatic drop for this term, currently ranked #43 on Google UK. There are no penalty notices in Webmaster tools and the only edits to the page recently have been to include the term "Botswana safari holidays" in the page title and the on-page h2 (previously Botswana safaris and holidays). Any suggestions why we have seen a large decrease for this term? We expect to see some fluctuation but this one seems a bit dramatic. We've not lost any backlinks to the page that we know of. Thanks for the help.
On-Page Optimization | | KateWaite0