Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is page speed important to improve SEO ranking?
-
@jasparcj
many codes of some pages, can be seen as malicious by the Google robot.
Although they are not bad for users, google detects them in another way.
It is best to consult and review those codes. -
@pau4ner Thanks for your comment. And you're 100% right
-
Nobody except Google can tell for sure, but many SEOs and myself (I work with several websites) haven't noticed any substantial change in rankings after improving our site's speed. In fact, you can find many examples of slower sites ranking above much faster websites.
I believe though that if your site speed is so slow that it impairs user's experience, you will lose rankings. Not due to the speed itself, but due to the higher bounce rates it is causing.
In summary (and according to my experience and many other SEO professionals), if your website loads quite fast, improving its speed won't cause any ranking improvements. But if it is very slow, it may have a positive impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Indexing without content
Hello. I have a problem of page indexing without content. I have website in 3 different languages and 2 of the pages are indexing just fine, but one language page (the most important one) is indexing without content. When searching using site: page comes up, but when searching unique keywords for which I should rank 100% nothing comes up. This page was indexing just fine and the problem arose couple of days ago after google update finished. Looking further, the problem is language related and every page in the given language that is newly indexed has this problem, while pages that were last crawled around one week ago are just fine. Has anyone ran into this type of problem?
Technical SEO | | AtuliSulava1 -
Chat GPT
I want to get your thoughts on Chat GPT for creating articles on my site to drive SEO. Does Google approve of this type of content or not? I seems quite good quality - I suppose a key question also is: is it duplicate content? I have used on Propress website and also on blog sites so need to understand if this will reduce my rankings. Thanks
Content Development | | Katie231
Matthew1 -
Unsolved SEO And Digital Marketing Training
Hi Everyone, I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results. Thanks
SEO Tactics | | fslpso0 -
Is the URL Matching the Page Title Important?
Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.
On-Page Optimization | | lukegj0 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
301 redirects from several sub-pages to one sub-page
Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...
On-Page Optimization | | MarieA1 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770 -
Page speed tools
Working on reducing page load time, since that is one of the ranking factors that Google uses. I've been using Page Speed FireFox plugin (requires FireBug), which is free. Pretty happy with it but wondering if others have pointers to good tools for this task. Thanks...
On-Page Optimization | | scanlin0