Domain Authority dropped 10 points and I don't know why

[LisaBabblebird]

In my latest site crawl, the domain authority dropped 10 points for no apparent reason. There have been no changes to the site. The only change I have made this month is to block referral spam to the site. My competitors' DAs have stayed the same too.

website name: https://knowledgefront.co.uk/

Any ideas?

[RaviKumarRana]

Check for incoming links and see if there's any pattern. Check referral traffic and see if any bot traffic is landing on your website or not. Try the following steps:

1. Create a filter in analytics
2. Block spam IPs
3. Block bot traffic to land on your website.
4. Create quality backlinks
5. Find out pages that are performing lower in SERP i.e. 5,6,7 or 8,9th positions. Optimize them and push them for better CTR.

Once you are done, submit sitemap and wait for some time, I hope this will help you out recovering the lost DA as it works for me.

Regards,
Ravi Kumar Rana
TheSEOGuy

[PaintedBrickDigital]

@lisababblebird said in Domain Authority dropped 10 points and I don't know why:

https://knowledgefront.co.uk/

With just a quick look, you've got 53ish links and many of them are questionable at best, or directory links.

So, link quality may be an issue, also, did you manually disavow links? If so, you probably just brought unwanted attention to your site.

We never tell clients to disavow on their own... only if they receive a manual penalty do we take that step.

Instead, focus on building actual valuable links as Google and other search engines have gotten pretty good at recognizing and ignoring spam links on their own.