Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain Authority dropped 10 points and I don't know why
-
In my latest site crawl, the domain authority dropped 10 points for no apparent reason. There have been no changes to the site. The only change I have made this month is to block referral spam to the site. My competitors' DAs have stayed the same too.
website name: https://knowledgefront.co.uk/
Any ideas?
-
Check for incoming links and see if there's any pattern. Check referral traffic and see if any bot traffic is landing on your website or not. Try the following steps:
- Create a filter in analytics
- Block spam IPs
- Block bot traffic to land on your website.
- Create quality backlinks
- Find out pages that are performing lower in SERP i.e. 5,6,7 or 8,9th positions. Optimize them and push them for better CTR.
Once you are done, submit sitemap and wait for some time, I hope this will help you out recovering the lost DA as it works for me.
Regards,
Ravi Kumar Rana
TheSEOGuy -
@lisababblebird said in Domain Authority dropped 10 points and I don't know why:
With just a quick look, you've got 53ish links and many of them are questionable at best, or directory links.
So, link quality may be an issue, also, did you manually disavow links? If so, you probably just brought unwanted attention to your site.
We never tell clients to disavow on their own... only if they receive a manual penalty do we take that step.
Instead, focus on building actual valuable links as Google and other search engines have gotten pretty good at recognizing and ignoring spam links on their own.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved DA dropping after spam attack
Hello. Our DA has dropped from 40 to 28. Why does moz take into account clear spam links. Not all links are created by website owners. Popular websites also see a lot of unknown spam linking. Any solutions to over-ride these issues? It seems very futile to see the DA dropping without any apparent reason or help towards actionable data.
Moz Pro | | Skites20 -
Unsolved Why Did My Site's DA Go Down After Adding New Links?
Hi Moz Community, I've noticed my website's DA https://clean4u.org fell from 12 to 11 after adding a few links. I thought these were quality links, so I'm puzzled about the drop. Has anyone experienced something similar or knows why this could happen? Any advice or insight would be great! Thanks!
Link Building | | Arek_W0 -
WordPress Sub-directory for SEO
Hi There, I'm working on a WordPress site that includes a premium content blog with approx 900 posts. As part of the project, those 900 posts and other membership functionality will be moved from the main site to another site built specifically for content/membership. Ideally, we want the existing posts to remain on the root domain to avoid a loss in link juice/domain authority. We initially began setting up a WordPress Multisite using the sub-directory option. This allows for the main site to be at www.website.com and the secondary site to be at www.website.com/secondary. Unfortunately, the themes and plugins we need for the platform do not play nicely with WordPress Multisite, so we started seeking a new solution, and, discovered that a second instance of WordPress can be installed in a subdirectory on the server. This would give us the same subdirectory structure while bypassing WordPress Multisite and instead, having two separate single-site installs. Do you foresee any issues with this WordPress subdirectory install? Does Google care/know these are two separate WordPress installs and do we risk losing any link juice/domain authority?
Intermediate & Advanced SEO | | HimalayanInstitute0 -
Moz Domain Authority [Megathread]
Hey Moz Community, We've noticed that there are questions about Domain Authority, what it is, and how to positively impact it. We're here to answer your questions! For a full overview, please see our help hub article here: https://moz.com/learn/seo/domain-authority First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations. For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one. The best way to influence your DA is to improve your overall site health with a focus on the quality and quantity of external links pointing to your site. Check out this video for more details on how to impact DA Happy analyzing!
Moz Pro | | HayleyBowyer0 -
Solved Link tracking list is not working
Hi there
Product Support | | startrek123
Ive been using link tracking list to add links for my website for 2 years now and it always worked the same Way - - > up to 1 week and the links were added to website's portfolio. The problem occurs since 2 months and links placed in link tracking list simply arent being added to website's portfolio. Are there any updates going on in background? Anyone knows something about this issue?0 -
Product schema GSC Error 'offers, review, or aggregateRating should be specified'
I do not have a sku, global identifier, rating or offer for my product. Nonetheless it is my product. The price is variable (as it's insurance) so it would be inappropriate to provide a high or low price. Therefore, these items were not included in my product schema. SD Testing tool showed 2 warnings, for missing sku and global identifier. Google Search Console gave me an error today that said: 'offers, review, or aggregateRating should be specified' I don't want to be dishonest in supplying any of these, but I also don't want to have my page deprecated in the search results. BUT I DO want my item to show up as a product. Should I forget the product schema? Advice/suggestions? Thanks in advance.
Technical SEO | | RoxBrock1 -
How can you promote a sub-domain ahead of a domain on the SERPs?
I have a new client that wants to promote their subdomain uk.imagemcs.com and have their main domain imagemcs.com fall off the SERPs. Objective? Get uk.imagemcs.com to rank first for UK 'brand' searches. Do a search for 'imagem creative services' and you should see the issue (it looks like rules have been applied to the robots.txt on the main domain to exclude any bots from crawling - but since they've been indexed previously I need to take action as it doesn't look great!). I think I can do this by applying a permanent redirect from the main domain to the subdomain at domain level and then no-indexing the site - and then resubmit the sitemap. My slight concern is that this no-indexing of the main domain may impact on the visibility of the subdomains (I'm dealing with uk.imagemcs.com, but there is us.imagemcs.com and de.imagemcs.com) and was looking for some assurance that this would not be the case. My understanding is that subdomains are completely distinct from domains and as such this action should have no impact on the subdomains. I asked the question on the Webmasters Forum but haven't really got anywhere
Technical SEO | | nathangdavidson2
https://productforums.google.com/forum/#!msg/webmasters/1Avupy3Uw_o/hu6oLQntCAAJ Can anyone suggest a course of action? many thanks, Nathan0 -
The word 'shop' in a page title
I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category. ex. Shop 'keyword' | Brand Name As opposed to just using the keyword sans 'Shop.' Some of the keywords are very generic, especially for a top level category page. Question: Is the word 'Shop' damaging my SEO efforts in any way?
Technical SEO | | rhoadesjohn0