Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the exact difference between guest post and paid links?
-
What is the exact difference between guest post and paid links?
-
@zeitnot When Google analyzes the post, it looks for some key things. One is a sponsored disclosure. It can say “sponsored,” “paid,” or “advertisement,” and should be easy to spot.
Google also checks the content to see if it’s promoting something specific. It may come as paid material if there’s a lot of promotional language or mentions of some products or brands without context.
Another thing Google looks for is affiliate links or patterns of content creation. If a website regularly posts sponsored or promotional content without saying so, it won’t appear as a high-quality source of information. -
The main difference between guest posting and paid links is that with guest posting, you're providing valuable content for free. With paid links, you're just paying for a link. So from Google's perspective, guest posts are seen as more trustworthy than paid links. That's because when someone publishes a guest post on another blog, it's usually because they've been given permission by the blog owner to do so. I've made some guest postings for my friend's website when he started with dropshipping, and I've managed to land a few great guest posts for him, that increased the DR of the site eventually. Now, not gonna lie here, it's definitely a harder way to go, but if you put in the effort and do it consistently you'll see great results with GP, without putting any risk to the business.
-
@zeitnot In Guest Posting, you add your Comments/ Blog content on a High authority website with a link to your website , While paid links refer to posts contributed to a website with monetary charge in exchange for quality backlinks
-
-
@zeitnot In paid guest posting, you get paid for writing a guest post, whereas for paid links, you pay to the linking site. If you want organic links to your site you can try a tool called Postifluence. It's one of the best & affordable SEO tool I have ever used. It helps to find the top ranking guest posting websites and brings high-quality backlinks from there.
-
Guest post are free, while the paid links require payment
.
Basically if you pay for guest post it will be counted as paid links. And google suggest using rel="sponsored" for this kind of links.
In reality we pay bloggers or webmasters for publishing guest post , which is not recommended by google.
-
@zeitnot The results shown on Google search are both ads and organic.
Paid results are created by users using Google ads where he/she introduces their ads to Google.
Organic results are shown on Google search results while a software called spider crawls a website and indexes them.
-
@Parker_Adam_916 thanks for fast response.
My second question is how google understands whether the post is paid or natural earn? -
Guest Post – A guest post is ananrticle written by someone else and posted on your website. You do not have to pay anyone to write a guest post. If the author is willing to share their knowledge, then they should be given credit for doing so.
Paid Link – A paid link is any aancle where the writer is being compensated for writing the content. Usually, these articles are sponsored posts. Sponsored posts are often written by people who work at companies that sell products related to the topic of the article. These companies may offer compensation to the writers of the posts in exchange for them promoting the company’s product.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Nasty links
Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom
Link Building | | T-J-I0 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Should we BackLink to Guest Post ?
Hi, I have been actively doing guest blogging for last few weeks . But the page authority , moz Rank and moz Trust of my guest posts appear 0 as those posts have their own pages on blogs with snippets of posts on home page. I wanted to ask if i should backlink to my guest posts to increase the authority, mR and mT of pages. Those posts are already appearing as backlinks in webmaster tools but if i backlink to my posts to increase mR and mT, then will it also increase the juice passed by backlinks in those posts to landing pages on my site ? Thanks,
Link Building | | shaz_lhr0 -
Too many links in my blog post created by comments. Should I worry?
Every year, we do a popular "Favourite pictures of the year" contest where people vote on the best picture (i.e: their mate's) in order to win something. But I just found that I'm going way over the "Too many links" limit and I think it's because of all the comments. 1. Is it a problem 2. Is there a way to de-activate the links? Thank you! 🙂 Ioan
Link Building | | IoanSaid0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0