Unsolved Google Analytics (GA4) recommendations for SEO analysis?
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Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different.
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Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4?
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Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available?
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If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them?
At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following:
- all site visits
- all organic visits
- organic visits as a percentage of all site visits
- organic visits that led to a specific goal completion
- organic visits that led to any goal completion
Thanks in advance for your help!
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