Should I keep my existing site or start new?

[SEOfreshman]

I have a website with less than 3K visits a year. Only customers with an Account with me who have login credentials can see my product pricing and make a purchase onsite; therefore, indexing/page ranking is not a concern for me.

My agency suggests that my product catalog be corrected to a parent/child relationship. Currently, each product variation has its own SKU and PDP. As a result, product findability: Site Search, Categorization, and Facets are a mess.

Is there any way I can keep my current URL (branding purposes)? I thought we could delete all pages (PLPs & PDPs) and create all new and enforce 301 redirects.

Thoughts?

[Ericmarcus]

If your current site has strong SEO, domain authority, and solid traffic, it may be better to optimize and refresh it. However, if the site no longer aligns with your brand, has deep-rooted technical issues, or the content is outdated and aimed at the wrong audience, starting fresh with a new, optimized site could be more effective. Weigh the cost and time for each option, and consider an SEO audit to guide your decision.

[Alex_hales11]

Deciding whether to keep your existing site or start a new one depends on several factors. If your current site has a significant amount of high-quality content, established backlinks, and a strong brand presence, it may be better to improve and optimize it. However, if your site suffers from severe technical issues, high spam scores, or a poor reputation that can't be easily fixed, starting a new site might be a more effective long-term solution. Assess the overall health and potential of your existing site before making a decision. At some point I was also thinking the same but I have solved many problems for the website and now It up and running.

[FinacusTech]

Given that your website has low traffic and you need to improve the organization of your product catalog, it may be beneficial to start over with a revised structure while keeping your current URLs for branding. By removing existing pages and implementing 301 redirects, you can maintain your site's identity while improving product discoverability and user experience. We work closely with agencies to ensure a seamless transition and prioritize user accessibility for optimal results.

[sebtsebtian]

I think you should keep this website and try your best because To rank new, you'll also have to work hard, site rank is not easy.
I have the same issue with my website, but I'm doing my best to increase its value in the SERP. The best things are three.

1. UI/UX
2. Quality of Content
3. Quality of Backlinks (do follow and no follow both)
   To see the example Click Here

[johnson_21]

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[Henry7867]

I faced the same issue on one of my Medical Billing service based website. I myself continued on existing website and now all going well. Therefore, I recommend you to keep existing site.

[Alih102]

The decision to keep your existing site or start a new, including "8171" depends on various factors, including your current site's performance, goals, and required improvements. Evaluate these factors before making a choice.

[SEBT10]

I've been grappling with a dilemma and would greatly appreciate some insights. My website, which receives fewer than 3,000 annual visits, operates on a unique model: only customers with login credentials can access product pricing and make purchases on the site e.g. https://rainguardroofs.com/. This setup essentially eliminates the need for indexing and page ranking. My agency has proposed a restructuring of my product catalog into a parent/child relationship.

[Kateparish]

Yes, you can keep your current URL for branding purposes and still improve your product catalog's organization. It sounds like your agency is recommending that you implement a parent/child relationship for your product catalog to improve the findability of your products. This is a common approach for eCommerce websites that have a large number of variations for each product.

If you choose to implement this approach, you will need to make changes to your website's information architecture, including your site search, categorization, and facets. You may also need to update your product pages to reflect the new structure of your catalog.

Regarding your question about deleting all pages and creating new ones with 301 redirects, this is possible, but it can be risky. If you do not set up the redirects correctly, you could lose traffic and rankings for your website. It's essential to ensure that all of your old URLs redirect to the corresponding new URLs correctly. It's also important to note that it may take some time for search engines to crawl and index your new pages, so you may experience some fluctuations in your traffic and rankings during this period.

Overall, implementing a parent/child relationship for your product catalog is a good approach to improve the findability of your products. However, it's important to proceed with caution when making significant changes to your website's information architecture.

[VillaCasaMia]

I have quite same problem on website and was easily and quickly resolved by web developer.

[Muratticam]

@SEOfreshman I also need the answer