How to Choose destination page for a 301 redirect?

[leslieevarts]

I am doing some SEO for a wedding chapel in Vegas. There are some old packages that no longer exist and the bounce rate for the page is high so I am planning to 301 the page. How to best determine the best 301 destination?

I have a few options. As an example the page was optimized for garden weddings. The page itself does not place well in the SERPS for garden weddings in Las Vegas, but our outdoor wedding packages in Las Vegas page places in the top 10. So that page is in an option.

However, there is a different location that has a garden setting. Is that a better choice?

Some content might match better than others, but any page I choose would be relevant content.

Thank you so much

[Kateparish]

When determining the best 301 destination for your old packages page, it's important to consider relevance, search engine rankings, and user experience. Here's a step-by-step approach to help you make an informed decision:

Evaluate relevance: Consider which destination aligns best with the intent and content of the old packages page. If the page was optimized for garden weddings in Vegas, it may be logical to redirect it to a page specifically dedicated to outdoor wedding packages in Las Vegas, as it maintains the thematic relevance.

Analyze search engine rankings: Check the search engine rankings for both the outdoor wedding packages in Las Vegas page and the different location's garden setting page. If the outdoor wedding packages page consistently ranks higher for relevant keywords and has a stronger presence in the SERPs, it might be a better choice for the redirect. However, if the garden setting page for the different location performs better, it could be worth considering.

Review user experience: Put yourself in the shoes of the users who would land on the old packages page and consider their expectations. If they are specifically looking for garden weddings in Las Vegas, redirecting them to a page that offers outdoor wedding packages in Las Vegas would likely provide a better user experience. If the different location's garden setting page can still meet their needs effectively, it may also be a viable option.

Monitor traffic and bounce rate: After implementing the 301 redirect, closely monitor the traffic and bounce rate of the destination page. If the bounce rate improves and users engage with the content, it's a positive sign that the redirect is effective. Keep an eye on the analytics to ensure the chosen destination is performing well.

[dotemna]

Hi @leslieevarts!
I suppose outdoor wedding packages page is a good replacement for Garden weddings: the meaning of it is pretty close to outdoor weddings. You can also link from the Outdoor weddings to the page with locations for Garden weddings, this will be very user-friendly.

[AeliyaMarineTech]

@leslieevarts I am trying to give my best below.

When it comes to selecting the best 301 destination for your wedding chapel page, there are a few factors you should consider. The first thing to do is to assess the content on the page that you're planning to redirect. Make sure that you're not redirecting a page with outdated or irrelevant information.

Next, consider the relevance of the new page you're considering redirecting to. If the outdoor wedding packages in Las Vegas page is a good match for the garden weddings content you're redirecting, then it's a viable option. However, if there's another location that has a garden setting that would be a better match for the content, you may want to consider redirecting to that page instead.

When making a decision, take into account the ranking potential of the pages you're considering redirecting to. If the outdoor wedding packages in Las Vegas page is already ranking in the top 10 for garden weddings, that may be a better option than redirecting to a page with lower rankings, even if it's a better match for the content.

Ultimately, the goal is to select a page that is relevant to the content being redirected, has good ranking potential, and is likely to provide value to users. By carefully considering these factors, you can make an informed decision on the best 301 destination for your wedding chapel page.

[albertreo]

@leslieevarts
Permanently redirect old pages or entire folders of pages to new locations in your Webflow site using the 301 Redirects settings:
1-Open Project settings > Hosting > 301 redirects‍
2-Add the old URL in the “Old Path” field (eg. /old-url)
3-Add the new URL in the “Redirect to Page” field (/entirely/new-url/structure)

[Stevejcr]

When deciding on the best destination for a 301 redirect, there are a few factors to consider:

Relevance: Choose a destination that is closely related to the content of the old page. In this case, since the old page was optimized for garden weddings, the new destination should also be relevant to garden weddings.

Traffic and ranking potential: Choose a destination that has the potential to receive similar or more traffic and ranking potential than the old page. In this case, since the old page is not ranking well, it may be better to redirect to a page that is already ranking well for similar keywords, such as your outdoor wedding packages page.

User experience: Consider the user experience when choosing the destination page. Will users find the new page relevant and useful? Will they be able to find the information they need easily?

Business goals: Consider your business goals and which page will better serve those goals. In this case, if you have a different location with a garden setting that is available for weddings, redirecting to that page may help promote that location and increase bookings there.

Based on these factors, both options you mentioned could be viable. If the outdoor wedding packages page is already ranking well and receiving traffic, redirecting the old page to that page could be a good choice. However, if you have a different location with a garden setting that is available for weddings and you want to promote that location, redirecting to that page may be a better choice.

Ultimately, you should choose the destination that aligns best with your business goals and provides the best user experience while also being relevant and having potential for traffic and ranking.