Footer backlink for/to Web Design Agency
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I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect.
We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME).
Semrush flags some of the links as potential spammy links.
What are the current thoughts on this type of footer backlink?
Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
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I read some old (10+ years) information on whether footer backlinks from the websites that Stencillo design agencies build are seen as spammy and potentially cause a negative effect.
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From my experience Google's search algorithms primarily focus on factors that reflect the relevance and quality of the content to user queries, rather than the presence of specific types of links like those in client website footers to a web designer or company. These footer links, often labeled as "designed by [Web Designer's Name]," are typically used for branding and attribution rather than for improving SEO.
Links that are widespread across many pages of a website, like those found in footers, are typically less impactful than contextual links found within the body content of a site. Google understands that footer links are more about site design and structure than a genuine recommendation or editorial endorsement. So we do add[Website Designed by Plus 8 Digital or Web Development & SEO rather than the location based links such as web design in Eastbourne or website design in Brighton for example.
It's more about accreditation and brand but with that said without them I think domain authority would drop.
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@dahmon90 Yes
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You’re absolutely right about the role of footer links in SEO and user experience. They serve as a navigational aid, allowing users to access important pages easily. Moreover, they contribute to SEO by enhancing the crawling and indexing of web pages. However, it’s crucial to use them judiciously to avoid penalties from search engines like Google for manipulative practices.
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Footer links are hyperlinks placed at the bottom (footer) section of a website. They can include links to social media profiles, contact information, copyright notices, or other internal pages. Properly optimized footer links can enhance user experience by providing quick access to relevant pages and help search engine bots crawl deeper within a site. Crawling and Indexing: Footer links allow search engine bots to index deeper pages more efficiently. They help distribute “link juice” throughout the site via interlinked articles. Overuse or poor optimization can make footer links appear spammy. Google may penalize sites if footer links are used solely to manipulate rankings.
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We also add Web Design in Hull in the footer of all our websites and I'm convinced it helps more than it hurts. I've read in a lot of places that Google advise against it, but I really don't think we'd be ranking as high as we are for local searches if we didn't do this.
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A footer backlink for a web design agency is a strategic and valuable element placed at the bottom of a webpage, serving the dual purpose of enhancing search engine optimization (SEO) and providing users with a direct link to the web design agency's website. In the ever-evolving digital landscape, where online visibility and user experience play pivotal roles, footer backlinks have emerged as a crucial tool for web design agencies to showcase their expertise, build credibility, and drive traffic.
At its core, a footer backlink is a hyperlink strategically embedded in the footer section of a website, typically under the heading "Web Design by [Marketing Agency]" or a similar attribution. This discreet yet impactful placement ensures that the backlink is present on every page of the website, creating a consistent and pervasive digital footprint. This not only aids in SEO efforts by contributing to the website's link profile but also establishes a clear connection between the website and the web design agency responsible for its creation.
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we also build many web design in milton keynes. But i am not aware of this fact because we also added footer link with develop by our agency name so that we can get more business and grow individually.
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We would like to post at the footer of some websites:
developed by Marketing Raccoon Eyes
So the question is: should we have this backlink, as dofollow or nofollow? -
@MultiAdE said in Footer backlink for/to Web Design Agency:
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect.
We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME).
Semrush flags some of the links as potential spammy links.
What are the current thoughts on this type of footer backlink?
Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?In the past, sitewide footer backlinks were commonly used by Digital Agencies as a way to showcase their work and generate traffic to their own websites. However, search engines have become more sophisticated in their evaluation of links, and there has been a shift towards emphasizing the quality and relevance of backlinks rather than quantity.
Having a large number of sitewide footer backlinks with exact match anchor text from multiple domains can indeed raise flags in SEO tools like Semrush, as they might be seen as potentially spammy or manipulative. Search engines may interpret such links as an attempt to artificially boost rankings rather than a natural endorsement of your services.
To maintain a healthy backlink profile, it's advisable to diversify your link sources and focus on acquiring high-quality backlinks from relevant and authoritative websites. While having a single dofollow backlink in the footer and making the rest of the website's links nofollow could be one approach, it's important to note that search engines can still recognize patterns and evaluate the overall link profile.
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@MultiAdE Sitewide footer backlinks to your homepage hold value, but maintaining balance is crucial. If Semrush flags potential spam, assess quality and relevance. One solution is to have one dofollow backlink while making the others nofollow. This helps mitigate negative effects while still maintaining a reasonable link presence. Remember to prioritize high-quality, relevant backlinks that enhance user value. Stay updated, avoid spam signals, and craft an effective strategy for long-term success.
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@MultiAdE I personally don't believe removing them is a good idea unless you experience a great deal of negative difference in SERPs.
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@MultiAdE Truth be told, it is better to avoid such references so that there are no negative consequences. At the moment everything is fine, but if there are a lot of them, and Google suddenly adds an innovation, it will be unpleasant.
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The latest insights are that Google will discard most sidewide links. The time of Google delivering penalties for this kind of behavior is behind us.
So unless you have terrible rankings and or warnings in Search console let it be.
Best practice for the future is to limit the amount of sidewide links to the necessary ones. Also it looks a bit spammy for the clients. "design by Company" is enough, if at all.
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In our case we saw it happening both on Moz and Semrush.
Of course this must be a false positive. I haven't read in any official google page/post that we shouldn't do that.
Just imagine what will happen to your Domain Authority Score if you remove 200 unique backlinks...
So we just ignore it and move on.
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
Link Building | | Adina Laura Matei
about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
how to proceed? thank you
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https://maps.google.ml/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.ki/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://www.google.st/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.ac/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://maps.google.dj/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.so/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
To hyphenate or not to hyphenate?
Quick question: does Google differentiate between terms that correctly include a hyphen (such as "royalty-free") and those that are incorrect ("royalty free")? I ask because the correct term "royalty-free"(with a hyphen) receives far less monthly traffic for the same term without the hyphen (according to Moz): Term | Estimated traffic
On-Page Optimization | | JCN-SBWD
"royalty free music" | 11.5-30.3K
"royalty-free music" | 501-850 If Moz views the terms separately then I'd guess that Google does too, in which case the best thing to do for SEO (and increased site traffic) would be to wrongly use "royalty free" without the hyphen. Is that correct?0 -
Question regarding international SEO
Hi there, I have a question regarding international SEO and the APAC region in particular. We currently have a website extension .com and offer our content in English. However, we notice that our website hardly ranks in Google in the APAC region, while one of the main languages in that region is also English. I figure one way would be to set up .com/sg/ (or .com/au/ or .com/nz/), but then the content would still be in English. So wouldn't that be counted as duplicate content? Does anyone have experience in improving website rankings for various English-speaking countries, without creating duplicate content? Thanks in advance for your help!
International SEO | | Billywig0 -
HOW DOES A CANONICAL INFLUENCE OR IMPACT ON A URL WITH BACKLINKS?
I have url A with a canonical to URL B. How is the behavior of the backlinks profile on url A? If some put a backlink to url A count as a backlink for url B?
Link Building | | Linio0 -
Directory Listings no longer counted in Backlinks?
Interesting situation when I looked at Google Search Console this morning, I found that back-links from directories had dropped off and am wondering if anyone else is seeing this? Specifically, I am in Australia and had links from Yellowpages.com.au and Truelocal.com.au to my primary domain. Interestingly, Yellow Pages had gone a bit crazy recently in that the number of links to my site seemed to balloon exponentially from about 50 when I first listed to 700+ to 1500+ to 1800+ and then the balloon popped. Truelocal in contrast was only ever showing the 1 link. There have not been any changes from my end, and I only ever had one listing in these directories so not sure what generated all these extra links in Yellow Pages. Anyone else in Australia noticed a sudden drop off in Google Backlinks from Directories? If not it may just be a temporary blip.
Link Building | | Excal0 -
Backlinking
I read the moz begainers guide and I am confuse over this point. " If i have too many back links from a single site. It's considered too spammy. " Q: I have a blog and it constantly black links to my ranking page, is this considered bad? Q: I have an active forum that I go to and I am constantly contributing to the topic however i will always try to relate back to my website, is this considered spammy too?
Link Building | | kevinbp0 -
How to Check the Amount of Deep Backlinks?
I'm thinking about checking the amount of deep backlinks on my site because I have a hunch that I don't have enough of them. Now, the problem is that I have no idea what tool (on-line or offline) I need to use. I did some Google research but it did not give me any results.
Link Building | | VinceWicks0 -
Blogging for backlinks
I have a real estate website. I would like to start blogging on blogs not related to real estate. I like reading web design, html, css, php, word press etc... blogs. I want to start talking to the bloggers using my real name (not keyword anchor text) on their blog. I'd like to have authentic conversations; however, will this confuse google about my site? If I am using my name as anchor text on sites about webdesign and linking back to a real estate website, what will that do to the SEO? It's also important to consider one other detail. I have determined through link building in real estate related fields that it's really hard to find good domains/page rank when compared to the fields above. I could get a dozen great links in 10 minutes on the above subjets AND be legitimately engaging in conversation with my name, not keywords... Does the invention of "author rank" make this more viable?
Link Building | | JML11790