Unsolved Large discrepancy in number of links using compare links tool

[HanoverianHE]

Hi there, I’m trying to understand the large discrepancy in number of links among websites. For instance, I am comparing landing pages among two different colleges. One college has over 7 million links, while the other has only 72,000 links. Meanwhile, these colleges are fairly comparable in terms of population and prestige. Could anyone help me understand why this metric is wide ranging, and how a college could have so many links? Specifically looking at total links, internal links, external links, and linking domains.

[Kateparish]

The number of links a website has can vary greatly based on various factors such as its age, popularity, content quality, online marketing efforts, and overall web presence. Here are some factors that could contribute to the large discrepancy in the number of links between the two college websites you mentioned:

Age and Online Presence: An older college website may have had more time to accumulate links compared to a newer one. Additionally, a college with a longer online presence may have built relationships and partnerships with other websites, leading to more inbound links.

Content Quality and Relevance: High-quality and relevant content tends to attract more links. If one college consistently produces valuable and informative content, it may have garnered more attention and links from other websites, including news outlets, educational platforms, and blogs.

Online Marketing and Outreach: Active online marketing strategies, such as search engine optimization (SEO), social media promotion, and guest blogging, can help a website acquire more links. A college that actively engages in these marketing efforts may have accumulated a larger number of links over time.

Digital PR and Partnerships: Collaborations with other institutions, organizations, or influential individuals can result in more links. For example, if a college collaborates with renowned professors, hosts events or conferences, or engages in research partnerships, it may receive links from associated websites.

Networking and Alumni Engagement: Colleges with a strong alumni network and active engagement may have more opportunities for backlinks from alumni websites, personal blogs, or professional networks.

Link Building Strategies: Some websites actively engage in link building efforts, which involve reaching out to other websites and requesting links. While the effectiveness and ethical implications of these strategies can vary, they can contribute to a higher number of links.