Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ranking going south
-
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
-
The phrase "ranking going south" typically refers to a decline in a position or status within a ranking system. This can occur in various contexts, such as business performance, academic standings, sports team rankings, or even online content rankings. When a ranking goes south, it suggests that the entity in question is experiencing a decrease in its relative standing or performance compared to others.
In the corporate world, a company's ranking might go south due to factors like poor financial performance, negative publicity, or competitive pressures. For academic institutions, a drop in ranking could be attributed to lower research output, reduced funding, or negative student feedback. In sports, a team's ranking might decline due to a series of losses or underperformance.
To address a ranking going south, it's crucial to identify the underlying causes and implement corrective measures. This might involve strategic changes, improved performance metrics, enhanced quality of output, or better stakeholder engagement. Maintaining a proactive approach and continuously monitoring key performance indicators can help in mitigating the impact of a declining ranking and potentially reversing the trend.
-
make sure you website hasn't incurred a Google penalty. we had a website in Bristol, that had no-index tab left on, could it be this?
-
make sure you website hasn't incurred a Google penalty. we had a website in Bristol, that had no-index tab left on, could it be this?
-
There are a few potential reasons why your site's rankings may be declining despite following SEO best practices. Google's algorithms change frequently, so previous optimizations may no longer be as effective. Technical problems like site speed, broken links or thin content issues could also negatively impact rankings. I would recommend a full SEO audit to diagnose and address any site problems. As you continue optimizing content and building high-quality backlinks over time, search visibility and rankings should improve. Utilizing an affordable marketing services provider for ongoing recommendations can help stabilize and regain lost organic search positions.
-
It seems like you're referring to a situation where something is declining or deteriorating, possibly in terms of performance, popularity, or some other metric. If you provide more context or specify what you're talking about, I can offer more targeted information or advice. Whether it's a personal matter, a business situation, or something else, understanding the details will help me provide more relevant assistance.
-
It seems like you're referring to a situation where something is declining or deteriorating, possibly in terms of performance, popularity, or some other metric. If you provide more context or specify what you're talking about, I can offer more targeted information or advice. Whether it's a personal matter, a business situation, or something else, understanding the details will help me provide more relevant assistance.
-
@podlesnayaaa wow! amazing seo-checklist. Thank you
-
@Naju231 Hi there! Don't worry. SEO is a long-term process that takes time to see significant results. Check out the next steps:
- Site audit. You can use a free SEO checklist to perform a comprehensive site audit.
- Technical SEO issues. Ensure your website is free from crawl errors, broken links, duplicate content, and other technical issues.
- Backlink profile. Disavow any toxic or low-quality links.
- User experience. Ensure your site is easy to navigate, loads quickly, and is mobile-friendly.
- Analytics and data. Use Google Analytics to monitor key metrics like organic traffic, bounce rate, average session duration, and conversion rates.
Good luck optimizing your site, and if you have any more specific questions, feel free to ask!
-
@Usman13150 said in Ranking going south:
@Naju231 said in Ranking going south:
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
I understand that you're experiencing a decline in rankings for your website, Simply Stairlifts, despite following SEO processes. Here are some suggestions to help improve your website's rankings:
Review your SEO strategy: Take a comprehensive look at your SEO strategy and assess if you're targeting the right keywords, optimizing your website's structure and content, and implementing proper on-page and off-page optimization techniques. Make sure your content is relevant, well-structured, and provides value to your target audience.
Conduct a website audit: Perform a thorough audit of your website to identify any technical issues that may be affecting your rankings. Check for broken links, page load speed, mobile-friendliness, and ensure that your site is easily crawlable by search engines. Fixing any technical issues can positively impact your rankings.
Improve content quality: Content is crucial for SEO. Ensure that your website has high-quality, engaging, and unique content that aligns with the search intent of your target audience. Optimize your content with relevant keywords, headings, meta tags, and descriptive URLs.
Build high-quality backlinks: Focus on acquiring high-quality backlinks from reputable and relevant websites. Look for opportunities to guest post, collaborate with industry influencers, or participate in online communities related to stairlifts and mobility aids. Building a strong backlink profile can boost your website's authority and improve rankings.
Enhance user experience: User experience is an important factor for both visitors and search engines. Improve the overall usability and navigation of your website, ensuring that it is intuitive and easy to navigate. Make sure your site is responsive and mobile-friendly, as more users are accessing the web from mobile devices.
Monitor and adapt: Keep a close eye on your website's performance using analytics tools like Google Analytics. Monitor your rankings, organic traffic, bounce rates, and other relevant metrics. Identify any patterns or trends and adjust your SEO strategy accordingly.
Remember that SEO is an ongoing process, and it takes time to see significant results. If you're still faceing issue then go to sample website video-star and better user UI Stay up to date with the latest SEO best practices, adapt to algorithm updates, and continually optimize your website for improved rankings. If you need further assistance, consider consulting with an experienced SEO professional who can provide tailored advice for your specific situation.
-
@Naju231 said in Ranking going south:
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received .
I understand that you're experiencing a decline in rankings for your website, Simply Stairlifts, despite following SEO processes. Here are some suggestions to help improve your website's rankings:
Review your SEO strategy: Take a comprehensive look at your SEO strategy and assess if you're targeting the right keywords, optimizing your website's structure and content, and implementing proper on-page and off-page optimization techniques. Make sure your content is relevant, well-structured, and provides value to your target audience.
Conduct a website audit: Perform a thorough audit of your website to identify any technical issues that may be affecting your rankings. Check for broken links, page load speed, mobile-friendliness, and ensure that your site is easily crawlable by search engines. Fixing any technical issues can positively impact your rankings.
Improve content quality: Content is crucial for SEO. Ensure that your website has high-quality, engaging, and unique content that aligns with the search intent of your target audience. Optimize your content with relevant keywords, headings, meta tags, and descriptive URLs.
Build high-quality backlinks: Focus on acquiring high-quality backlinks from reputable and relevant websites. Look for opportunities to guest post, collaborate with industry influencers, or participate in online communities related to stairlifts and mobility aids. Building a strong backlink profile can boost your website's authority and improve rankings.
Enhance user experience: User experience is an important factor for both visitors and search engines. Improve the overall usability and navigation of your website, ensuring that it is intuitive and easy to navigate. Make sure your site is responsive and mobile-friendly, as more users are accessing the web from mobile devices.
Monitor and adapt: Keep a close eye on your website's performance using analytics tools like Google Analytics. Monitor your rankings, organic traffic, bounce rates, and other relevant metrics. Identify any patterns or trends and adjust your SEO strategy accordingly.
Remember that SEO is an ongoing process, and it takes time to see significant results. If you're still faceing issue then go to sample website best apply SEO methods and better user UI Stay up to date with the latest SEO best practices, adapt to algorithm updates, and continually optimize your website for improved rankings. If you need further assistance, consider consulting with an experienced SEO professional who can provide tailored advice for your specific situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Ranking Expectations and Search Intent Alignment
I've recently implemented the page optimization recommendations provided by Moz Pro to help our site rank for specific keywords on certain pages. It’s been about a week since we made these changes, and we’re happy to report that our optimization scores for the targeted keywords and URLs are looking strong. I did create these pages with our intended keywords in mind. However, two questions about the page optimization tool: Ranking Expectations: Since our optimization scores are good, when might we start seeing improvements in our keyword rankings? We know that SEO results can take time, but we would appreciate any insights on a typical timeline based on your experiences. Optimization and Search Intent: While the tool’s optimization suggestions have been helpful, we’re curious about how they factor in search intent. How does Moz Pro’s advice take into account variations in search intent, especially if users search using slight variations of the keywords we’re targeting?
SEO Tactics | | Cricket930 -
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?
Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
Technical SEO | | webbeemoz
website.com/product1/pricing
website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks1 -
Spam Score Of Site Increased from 1 to 31% overnight
Hello There,
Technical SEO | | rohit.c
Few days back, Spam Score of two of my sites drastically increased from 1% to 31% for one site and from 1% to 36% for another site overnight. Here are the two websites https://simpalm.com/ ducknowl.com Site background for 2-3 months ABC link exchange campaign was started for both the sites. Links where built on high quality sites with DA40 above and most of them are Saas sites No reciprocal link exchange was done Same new pages are created on the site for on page SEO Both the sites are hosted on GoDaddy Can someone please tell me what is the reason of this Sudden increase in spam score of both the sites and at same time?1 -
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
Chat GPT
I want to get your thoughts on Chat GPT for creating articles on my site to drive SEO. Does Google approve of this type of content or not? I seems quite good quality - I suppose a key question also is: is it duplicate content? I have used on Propress website and also on blog sites so need to understand if this will reduce my rankings. Thanks
Content Development | | Katie231
Matthew1 -
English pages given preference over local language
We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank. I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language. An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".
Local SEO | | Billywig0 -
How to rank a website in different countries
I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz
SEO Tactics | | Ravi_Rana0