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SiteName Attribute Showing in Different Language in SERP

Technical SEO

Evan_Wright last edited by

We are currently experiencing issues with our subdomain SiteName. Our parent company root domain is a Japanese language site, but we have an English subdomain that is for the United States primarily, and nearly rest of world for organic traffic. Our issue is that we have followed the guidelines here:

https://developers.google.com/search/docs/appearance/site-names

There was a large post on here with many responses including Googlers with issues others were having, but it has since been removed.

Here is the code in place on our homepage:

<script
type="application/ld+json"> { "@context": "https://schema.org",
"@type": "WebSite",
"name": "Mescius Developer Tools",
"alternateName": ["Mescius, inc.", "developer.mescius.com"],
"url": "https://developer.mescius.com" }
</script>

Unfortunately this is what is appearing in the SERP. It is using the Japanese equivalent of our parent company.

Even though the relationship between root and subdomain should not be causing this, it seems like something is impacting this incorrect SiteName, and it is impacting CTR for the subdomain. Has anyone else experienced this and found a fix?
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