Massive unexplained organic traffic drop; disappeared from Google

[katelynroberts]

Hi there,
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week.

We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword.

What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering.

[Masha_Z]

@gooday2day it is very interesting! can I ask you couple of more questions separately?

[Farman545]

Experiencing a sudden drop in organic traffic can be incredibly frustrating and alarming, especially when it seems to happen out of nowhere. It's essential to delve deep into the analytics and explore potential causes behind this phenomenon. Sometimes, it could be due to algorithm updates or technical issues on the website that hinder its visibility on search engines like Google. Engaging with SEO experts or seeking assistance from Google's Webmaster Tools might shed some light on the situation and help in devising a strategy to recover the lost traffic. Hang in there, and don't lose hope – solutions often emerge once the problem is thoroughly investigated and understood. Click Here

[gooday2day]

Sorry to hear about the traffic drop. It's always frustrating when it happens out of the blue. It usually has to do with Google algorithm updates, it might have affected your site. Also, monitor your competitors' sites and do a comparative analysis to see if they've experienced similar drops. Capturing screenshots of the results can help track changes visually and have them handy. For example, with the screenshot api I use, I have folders with names and dates, nicely organized to save time. Compare these screenshots to identify any differences that might shed light on the issue. And of course, there's a Google Core update announced for March, so we all might experience more fluctuations. Hope this one will be kinder to your site.

[PradeepNamepally]

@katelynroberts Google released core and spam updates. These might be the reason for the fall.

[bshkdb]

Certainly! Here are some brief SEO-friendly tips to prevent traffic loss on your website:

Regularly Update Content: Keep your website content fresh and relevant to attract search engine crawlers and engage your audience.

Optimize for Mobile: Ensure your site is mobile-friendly, as Google prioritizes mobile-first indexing. A responsive design improves user experience and search rankings.

Improve Page Speed: Faster-loading pages improve user satisfaction and search engine rankings. Optimize images, use browser caching, and consider a Content Delivery Network (CDN).

Social Media Integration: Promote your content on social media platforms. Social signals can indirectly impact search rankings, and social media is an excellent way to drive traffic.

Remember, SEO is an ongoing process, and staying informed about industry trends and algorithm updates is crucial for long-term success.

[Tomdanny01]

Experiencing a massive unexplained organic traffic drop can be concerning, especially if your website has disappeared from Google search results. alongside other can serve as reminders to investigate potential causes such as algorithm updates, technical issues, or penalties. Consult SEO experts and webmasters to diagnose the problem promptly and implement strategies to restore organic traffic and visibility on Google.

[areeb418]

may be a new update coming soon

[vividkreations]

@Nidhibng said in Massive unexplained organic traffic drop; disappeared from Google:

A sudden and significant drop in organic traffic can be caused by a variety of factors, including algorithm changes, technical issues, and penalties from Google. It is important to conduct a thorough analysis of website analytics, backlinks, and content quality to identify the root cause and take corrective actions to regain lost visibility.

A sudden and notable decrease in organic traffic may stem from various factors such as algorithm shifts, technical glitches, or Google penalties. Analyzing website analytics, backlinks, and content quality is vital to pinpoint the issue and implement necessary measures for restoring visibility.

[Riddhesh23]

Have you checked your search console updates any time soon? Could've happened if a load of your pages couldn't get indexed . Happened with my https://code-b.dev/ blog page content. 3-4 pages didn't get indexed . Luckily , i saw the error soon enough and replaced the fault ( wrong links in the blog , material used isn't attributed ) could be anything else in your case. My point - Make sure keep an eye on your pages showing error , which could eventually not get your pages indexed .

[Nidhibng]

A sudden and significant drop in organic traffic can be caused by a variety of factors, including algorithm changes, technical issues, and penalties from Google. It is important to conduct a thorough analysis of website analytics, backlinks, and content quality to identify the root cause and take corrective actions to regain lost visibility.

[chicuae]

The first thing to do is not panic.
Check your Google Search Console if there is any manual penalty you have got in the security and manual actions.
Second use any tool like AHREFS, SEMRush, etc, and try to find which are the most affected keywords on which you are losing traffic and rankings. Search them on Google choose at least 10 top competitors and analyze their pages. Find the gap between your page and theirs. You will get an idea of why you are losing and why they are ranking. And if there are any new websites which is currently ranking then it will be more easy for you to understand.
3rd do a complete audit of your backlinks profile, especially the Anchor Text distributions. If you have a lot of Exact Match Anchors try to fix them.
4th - Update your content with fresh, unique, and useful content.
5th - If you are an e-Commerce you can add some informatonal blogs and interlink to Category pages. Also, re-optimize the category pages after analyzing your competitors.
(I hope this will help)