PA and DA for Homepage
-
I've been looking at the PA and DA scores for the homepage of websites we have built and have been comparing this to competitors. What I'm finding is that the PA score is always higher than the DA, however on competitors sites the PA is much higher in relation to the DA. What could be the reason for this?
For example, some of our website homepages may have PA / DA scores such as the following:
Website #1: PA37 DA25 (PA:DA = 1.48)
Website #2: PA31 DA21 (PA:DA = 1.47)However competitors often have figures like this:
Website #3: PA40 DA21 (PA:DA 1.9)
Website #4: PA 25 DA 11 (PA:DA 2.27)I even saw one website with the following scores:
Website #5: PA36 DA5 (PA:DA 7.2)
How do you explain such a high Page Authority in relation to the domain authority for that site?
When I look at the scores for our websites I often feel that the DA is at a good level, but the PA for the homepage doesn't seem as high as it could be compared to competitors. My initial thought was that maybe we had a lot of backlinks to other pages on the website (not the homepage) but this is not the case at all - pretty much all our backlinks are to the homepage. Could it be to do with internal linking structure? Any other ideas?
Many thanks in advance for any help with this.
-
Thank you for the clear explanation! I now understand the distinction between Domain Authority (DA) and Page Authority (PA). Our company website also experiences this issue, with a high DA but relatively low PA on individual pages. It's reassuring to know that as our pages rank better and attract more quality backlinks, the PA will increase accordingly.
-
@jennyyy hi Jenny, thanks for your reply. I appreciate that PA and DA are different things. They both factor in links though don't they? In the example I gave in previous reply, how could a website have such a high PA but such a low DA?
-
@chicuae can change my da this process http://blissagencyasia.com/android-apps-on-ipad-k.html/url?sa=t&url=https://crazynull.com
My Site Name Crazy Null
-
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP).
DA score is calculated using linking root domains and the total number of links. DA stands for domain authority. -
Hi @chicuae - many thanks for your reply, it's much appreciated.
Just to give an example, this image shows the top 10 SERPs for the keyword "care home furniture" in the UK: https://i.ibb.co/23pr418/care-home-furniture.png
The website ranked #4 on that screenshot has a Page Authority of 36 and a Domain Authority of 5. How can the Page Authority be so much higher than the Domain Authority? Surely any backlinks pointing to that specific page (the homepage) would also be factored into the Domain Authority?
Compare that to another website that has the homepage in the SERPs i.e. https://www.carechair.co.uk/ in position 6, their PA and DA and much closer to each other.
You mentioned that DA takes into account backlinks "as well as other factors". What are those other factors?
For PA, you mentioned that includes backlinks pointing to a particular page, as well as the content relevance and internal linking structure. What specifically about the internal linking structure could cause such a big difference between the PA and DA of the homepage?
Many thanks in advance.
John
-
The reason why DA and PA are often different is because they measure different aspects of a website's authority and influence:
Domain Authority (DA) measures the overall authority of a website's domain. It gives an indication of how well a website is likely to perform in search engine rankings compared to other websites. DA takes into account the quality and quantity of backlinks pointing to the entire domain, as well as other factors.
Page Authority (PA), on the other hand, measures the authority of individual pages within a website. It evaluates the likelihood of a specific page ranking well in search engine results. PA is influenced by factors such as the number and quality of backlinks pointing to that particular page, the content relevance, and the internal linking structure.
Since DA and PA consider different sets of factors and are calculated separately, it's common for them to be different for the same website. For example, a website might have a high DA due to strong backlink profiles pointing to its domain, but individual pages within that website may have varying levels of authority (PA) depending on their specific content and backlink profiles.
In summary, DA and PA are complementary metrics that provide insights into different aspects of a website's authority and SEO performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a slight brochureware website with little content or keywords be getting DA 96, PA 59 and linking domains of 50.5million?
How can a Facebook page get domain authority of 96, page authority of 59 and have 50million linking domains? I come across websites that feature crappy video clips in serp features in google searches, the website.
Link Building | | DavidLandManager
It's surely black hat tactics. How do they get away with this? The website has zero content beyond light brochureware.
Screenshot 2021-07-23 at 06.59.45.png0 -
Homepage outranking subpage for main keyword, but subpage is more optimized for the keyword.
Recently did a site redesign, 95% of the site and keywords are matching up in terms of keyword to what page is ranking for that keyword. All and all was expected and pleased with the redesign, except... A subpage ( PA 1 ) really is a landing page for the main keyword in question is only one jump from the hompage, is it's own category and has the exact match anchor text to its page from the homepage, has a total of 14 total keyword usages. The homepage has a PA of 28, mentioned the keyword once in the body text in form of anchor link, yet still steals the thunder from the main keyword. There aren't a ton of backlinks, but ones we do have 95% of them goto the homepage. Subpage in question has a on page grade of A for the keyword, while the homepage has an on page grade of C. No backlinks at all for this page yet. Subpage even uses the keyword as it's url name, so kinda at a loss to what else I can do, it's a new page, so alll I keep thinking is the issue is the page authority, it's linked to from other pages on the site. Any suggestions?
Link Building | | Deacyde1 -
Should I contact webmasters to remove URL's to my site from domains with a low DA?
Should I be contacting webmasters to remove URL's from domains with a low DA - to remove low quality links? Thanks, -Mike
Link Building | | naturalsociety0 -
When new links to site do we see DA improve right away?
If I get a new link from a external site with a high DA, will it show has soon has the link is available on the referring site? My new site as NO Domain Authority, I guess a link with a DA of 83 will in-cress it.
Link Building | | BigBlaze2050