Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)
-
Hi there, Moz Community!
I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills.
I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores:
Moz: No search volume data, Keyword Difficulty (KD) 24
Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
Semrush: Search volume 90k, KD 31
Ahrefs: KD 1 (Very Easy)
These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty.Here are some additional details that might be helpful:
My target location: Pakistan
My Questions:
What factors might contribute to these discrepancies in keyword data across different tools?
Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
Any insights you can provide would be greatly appreciated!
Thanks, -
@jim-wood Your reply does not providing any value. its not realted to my question
-
@Faizali-786 if some who wants to check there mepco bill please visit our free website for billing
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Keyword Difficulty country wise
Good Day,
Keyword Explorer | | ui89
Is there any way we can check KD country-wise? and sometime Moz KD does not match with Ahref KD. What's the reason How to connect Vizio TV to Wifi Its KD is low on Moz and High on Ahref. Please help0 -
Keyword Planner not showing exact match
hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M
Keyword Research | | Staunton_Rook0 -
Tool for Local Keyword Research by US State
I want to find out keyword research about a specific US State but Google's tool only gives me data by Country. Is there something else I can use?
Keyword Research | | theLotter1 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0 -
Search Terms with Apostrophes
In doing keyword research I discovered that the Google Adwords Tools returns results with a space in search terms where an apostrophe should be. For example: Searching for 'mens fashion' or 'men's fashion' will return keyword ideas like 'men s fashion trends', 'men s fashion styles'. Same thing happens if yous search for '50s fashion' or 'mens suits'. Not only that but if you search for 'men s fashion' in the adwords tool you get 14,800 exact matches! Who would you use that term? And if you do search for it in Google, it will auto correct to 'men's fashion'. If you know the answer to what a term like 'men s fashion' signifies, you can skip the rest of this post and answer my question (thanks!). If not, here's what I did to try and figure it out - but I'm stuck and I need your help. First off, I did a search for all 3 terms: (mens fashion, men's fashion and men s fashion) in the adwords tool. The tool responded with different numbers for each, with 'men s fashion' far exceeding 'men's fashion'. See image 1 I did a search for each of the three terms in Google. The top 10 results for each were different. See image 2 Google reads 'men s fashion' as 'men's fashion'. I know that because: Google says 'showing result's for men's fashion' (obvious!) Google instant lists terms beginning with 'men's fashion...' See image 3 Related searches are identical for those two but not for 'mens fashion'. But it's not completely the same since as I mentioned you get different results, and the number of results found are different as well. So that brings me back to my question: When the tool says that 28 people search for [men's fashion] and 14,800 search for [men s fashion]. What on earth does it mean? bknQU tNKo7 C0P7S
Keyword Research | | 5225Marketing2 -
Is there a way to search 400+ urls for a specific keyword?
I have a large list of URL's that need to be checked for a specific keyword. I've been doing them one at a time and it's painful. Is there a web based tool out there that can search many different URL's at once?
Keyword Research | | billnet0 -
How does Google treat the symbols ® and ™ if they are part of keyword?
For example: As a keyword, is "Cisco®" the same as "Cisco"? I tried a couple of things to find out: 1. I put both keywords in Google adwords tool. Google displayed search volume data only for Cisco. That means it ignores the ® symbol. 2. I typed in Cisco® and Cisco in Google search. of SERPs are the same. And the first page results are almost same excpet for Google Places listings. Based on above two observations, I think that Google treats Cisco® and Cisco in the same manner. So if we optimize a page for Cisco®, we will get benefit for the keyword Cisco as well. Does anybody has any other experience? (Note: the keyword used here(Cisco) is just an example. Thanks, Supriya.
Keyword Research | | Amjath0