PA v PR
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Hi All,
I operate a weather website, and our link building strategy has been to offer weather services to domains with high ranking homepages in return for links from those homepages.
The researching of 'high ranking pages' is obviously a big part of the link building process, and up until now we have been using Google's PageRank (PR), in the form of a Chrome extension to determine a pages authority. Now that there is an SEOMoz Chrome extension with Page Authority (PA)...and mozRank/mozTrust, should we switch to PA instead of PR when determining which pages to link from?
Thanks.
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Meh. PR / PA / DA... these are just simplified metrics. If you are really interesting in finding out the potential of the site ask for their traffic (if you can) and see how many unique domain inbound links they have and you'be on the money.
This weather service you provide - is this too valuable to give away to all sites big and small?
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In Australia (this is an Australian website), Alexa is rubbish for measuring traffic. Google Ad Planner seems to be much more accurate (I wasn't aware that traffic made any difference for link building anyway).
Also, isn't it more about the authority of the page that the links come from? not the authority of the domain?... for instance, I wouldn't bother linking from someone's facebook page, even though facebook.com's authority is about as good as you can get.
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I think that you should look at the following factors while deciding website authority:
1. Nature of backlinks to the website
2. Mozrank
3. Compete Rank
4. Alexa traffic rank
5. Website index in Google
6. Page Rank.
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