Building separate pages for local searches
-
I found one of our competitors developed URLs for every state in the US. They linked all these sites back to their site and they are ranking very high for each of these states.
Here are 2 examples
http://metalbuildingsmississippi.com/ #1 for "metal buildins mississippi"
http://metalbuildingsoklahoma.com/ #3 for "metal buildings oklahoma"
these pages don't even have a PR.
Would you recommend doing the same with my site, writing unique content for each URL and building links?
-
For this strategy to work effectively you need to use distinct domain names.
Keyword domains tend to rank well for those keywords, but it will take time to have a measurable effect. The domains (minisites) will still need incoming links to do well - at minimum submit them to a couple of relevant directories, but the more time you can put into promoting them, the better.
You should probably have localized landing pages on your main domain too, but make sure the content isn't the same as that on the keyword domains.
-
How much influence will the domain have?
Should we use our current site "url.com/oklahoma"
or a new domain "oklahoma.something.com" or a new domain for each state?
-
Yes, that's a worthwhile strategy. But don't just duplicate the content on each domain name - make sure there is unique and substantial content on each domain (don't just change the city name and keep the rest of the text the same). Also, to get the benefits of doing this, don't duplicate content across the minisites and your main site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Opinions On Resource-Page Linkbuilding
Hi, I'm just looking to get some opinions on resource-page linkbuilding. These are links you would gain from sites when you use the following type of search operators: "keyword" + inurl:links
Link Building | | Tomwindham
"keyword" + inurl:resources
"keyword" + "helpful links"
... and so on... What do you think Google's thoughts on this subject would be when a large portion of the pages returned are long lists of links - usually these will be the title of the page linked to as well as either a bare link or an anchor text link. In some instances a short description of the page linked to would also be there. Are these long-term links that will continue to be relevant and worth spending time on for linkbuilding, or are these going to be see by Google as lower-quality links and potentially unnatural ? For example, Google's page on link schemes states; "Low-quality directory or bookmark site links" may violate their guidelines. Do you think that in some cases, resource pages may be seen as somewhat fitting this description? Thanks! [Edit] I have also found this comment from a Moz post 4 years ago, but cannot find any other reference to John commenting on resource pages: "A while back, someone asked John Mueller in a hangout about the benefits of getting a link on an outdated resource page and the answer was that if it is a link that never gets clicked on then it's probably not passing a lot of value."1 -
Can I 301 re-direct a page to regain the authority from a penguin penalized page
I built way too many anchor text links to an internal page and was penalized for the associated keyword. However, I do rank on that page for less significant keywords that I didn't build anchor text links for, though not super high. Subsequently, I've found that the sites that rank highly for the keyword that I was looking to rank for are high domain authority with almost no links built to those pages. Can I 301 re-direct that URL to my homepage, where I'm not trying to rank for that term, to make use of that authority of the links I've built to that page and start over on the page that I was hit by penguin on? This appears to make sense to me as my pages that have been hit are specifically for the terms that I have gone overboard on anchor text links. Terms that I haven't built too many anchor text links to still rank on those pages.
Link Building | | dusty79690 -
Link Building for extremely niche industry
I understand that when getting links into your site, they need to be good authority but, importantly, also relevant to the information on your own website. I've seen examples for people to find guest posting opportunities on many sites, but these have been for popular industries with mass amounts of people discussing it (travel blogs, fashion blogs), making guest post opportunities more readily available. The company I work for provide doc storage, scanning and paperless solutions. As you can guess, when following these guides to find blogs on our industry, I have come up short with places to ask to guest post on! So, how would SEOmozzers approach building quality, relevant links for a very niche industry such as ours? Also, we'll be building pages for extremely specific types of files (e.g. Microfiche Scanning, A0 Scanning....). For these pages, how will I be able to find relevant pages on these topics to get a link to, because these will obviously be even more niche than doc scanning? Thank you!
Link Building | | janc0 -
Best way to build inbound links?
Recently I learned that there are links that are nofollow that google doesn't consider part of SEO. I was curious to know and also to help other new users what the community thinks the best practices are in growing your inbound links. Thank you for all the responses. I hope this link has served to help new users recently introduced to SEO and link building.
Link Building | | johnmoon61 -
One page website SEO
Can a one page website rank well with the right SEO? I am building a new site so it is best to put the content related to two or three related items on one page or create seperate pages? Surely by creating just one page I can put all my link building efforts into improving the authority of that page as opposed to spreading my time over 3?
Link Building | | SamCUK0 -
Link on a https page
Hi there, I have the opportunity to get a link on a https page.I can't see any page rank but it has lots of good links to the http url. How Google will value this link? any study? Thanks
Link Building | | montseyel0 -
Effects of link bait page
Hi Mozzers! I'm thinking about putting a page with some interesting comedy content on my site as link bait and had a few questions on how i should go about it. 1. Should I link to this page from my home page or would it be better to build outside links to it and then funnel all the page rank to the pages on my site that i want ranking higher? I've been told that page rank is a tiny factor in ranking in the serps so is it worth doing if the only reason i'm building it is to funnel page rank to my important pages? The link bait page content will be on the same subject as my entire site so it will definitely help google associate my site with my product from the incoming links. 2. if a web page on my site receives links does it help other pages on my site to rank higher or just the page with the incoming links? One time i had a flurry of links pop up to my home page and it seemed like all my pages started ranking higher, but it might just have been coincidence? Any thoughts? 3. What's a good way to get my page seen by the masses to draw links? I thought about buying some stumbles on Stumbleupon to get it seen quickly but are there more or better ways to do this? Thanks in advance everyone! Ron
Link Building | | Ron100 -
Correlation between Page Rank of the Home Page and Internal Pages?
I have noticed that Domains with high page rank for their home page also tend to have high page rank for their Internal Pages irrespective of the Quality of the Internal Pages Is there any direct correlation between the "Page Rank of the Home Page" and "Page Rank of the Internal Pages" and, if Yes, then to what extent?
Link Building | | KaranBatra1