Strategy for dealing with keyword variants
-
I'd like your opinion on the strategy of dealing with key phrase variants:
I've got a page that is ranking in the top 10 and top 3 for about 10 different variations of the same phrase. Seomoz gives it terrible grades for all but one of the keyphrases.
Which course of action do you recommend :
----------- create new pages ------------
Create new pages for each variant and get them to grade A.
If I go this route what sort of cross linking scheme should I use between this pages?
---------- improve existing page -----------
Try to make my single page rank better for all the phrases by doing extra on-page work so the page has a better grade for all of the variants?
Many thanks for your ideas and opinions.
-
Thanks for the reply. Anyone else have an opinion? Many thanks
-
Your aim should be high search engine rankings and conversions, not grades. Please bear in mind that seomoz grading system just promote seo best practices they don't have 1 to 1 correlation with search rankings. So i will suggest you to focus on link building instead.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do keywords within a dropdown menu add any SEO value?
I haven't seen this written about in some time. Has anyone had any experience dabbling in this?
On-Page Optimization | | gregvellante0 -
Are Meta Keywords Still A Thing?
Hey all! First post on here, forgive me for being an SEO newb. Are meta keywords still a thing? Here's why I ask, I read this article from back in 2009 that said they are absolutely not a ranking factor anymore: https://webmasters.googleblog.com/2009/09/google-does-not-use-keywords-meta-tag.html However, in doing some research on our competition, I found that the top result for "Financial Advisor in Colorado Springs" was this company: http://www.strasbaughfinancial.com/ Honestly, the site seems to be doing everything opposite of what I read to do. It isn't even mobile responsive! With the Moz Bar, I found that no links pointing toward it. Not one video on the site (there is a link to a welcome video but the link is broken!!), no blog or regular content updates, no keywords in the H1 or H2 tags, page titles, etc. The website looks old and, frankly, terrible. Really I’m stumped how this can be ranking so high for so many competitive keywords. Then I realized that they stuffed tons of keywords in the meta description and meta keywords. From what I can tell, this is the ONLY intentional SEO strategy they used. Am I missing something? Are meta keywords still a ranking factor and THAT important?
On-Page Optimization | | otherside130 -
Front page, keyword strategi?
Hi, Should the front page target a mixture of the most important keywords for the whole site (on page optimization)
On-Page Optimization | | Agguk
Or should we choose 1 or a few that are extra important/natural and optimize for this?
Each important keyword already has it´s own dedicated page (single keyword optimized)
...so either way the front page would "compete" against another internal page on a specific keyword, but maybe that´s the wrong way of looking at this?
Almost all external backlinks are pointing to the front page so I guess that´s the real strength of the front page but it does not provide in depth good value for a specific keyword. Thanks!/Anders0 -
Avoid Keyword Dilution
Hi
On-Page Optimization | | ulefos
I am struggling with keyword dilution, and I don't understand what I need to do to change.I have read it but don't get it. This is the explanation - You want to target each keyword with a single page on your site, so modify the anchor text of this link so it is not an exact match. The only thing that I see is the title and the anchor text the same and the image alt also the same is that what the problem is here is the page I am trying to sort out for the keyword kiln dried logs.
Thank you0 -
Mentioning own site and keywords on here?
I have noticed that sometimes posters will talk about a site without mentioning what it is. I assume this is because it one of their clients so there is confidentiality, is there any other reason I should be aware of? its just that as I am new I am usually cautious and am considering posting my own site and mentioning all my keywords to ask for people’s verdict for my on-page SEO. Still working on it, will be ready soon, thought I would ask in advance. Regards,
On-Page Optimization | | Zoolander0 -
Content Tabs and Keyword Stuffing
I am in the process of drawing up content templates to guide my company's marketing team in creating SEO optimized content as we move over our retail website to a new platform. On each product page, we will have multiple tabs that are crawl-able, each one containing different chunks of information on the products. Within each tab, I was thinking of breaking up the content and adding SEO value by using headers (h2 or h3) that have a keyword included. So, for example: "How The PRODUCT NAME Works" and "User Manuals for your PRODUCT NAME." Between the multiple tabs, in headers alone, the main keyword for the product (which will usually be the product name) will be on the page 7 times. Between this and the keywords that are part of the actual content (ex: product description), is this too many keyword instances? I know headers are often skimmed or skipped when used to simply break up the content, so I don't think they will impact user experience too much. However, I would love some feedback on if you agree with that and if you think I should cut down on the number of keywords or if I am headed in the right direction. Thanks!
On-Page Optimization | | Marketing.SCG0 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0 -
Location in keyword terms
I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name? Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results? Title Tag: a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
On-Page Optimization | | OptioPublishing
b) Boston Cosmetic Dentist | Teeth Whitening H1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whitening keywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whitening etc... It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly. Any suggestions? Thanks in advance,
Jason0