Strategy for dealing with keyword variants
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I'd like your opinion on the strategy of dealing with key phrase variants:
I've got a page that is ranking in the top 10 and top 3 for about 10 different variations of the same phrase. Seomoz gives it terrible grades for all but one of the keyphrases.
Which course of action do you recommend :
----------- create new pages ------------
Create new pages for each variant and get them to grade A.
If I go this route what sort of cross linking scheme should I use between this pages?
---------- improve existing page -----------
Try to make my single page rank better for all the phrases by doing extra on-page work so the page has a better grade for all of the variants?
Many thanks for your ideas and opinions.
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Thanks for the reply. Anyone else have an opinion? Many thanks
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Your aim should be high search engine rankings and conversions, not grades. Please bear in mind that seomoz grading system just promote seo best practices they don't have 1 to 1 correlation with search rankings. So i will suggest you to focus on link building instead.
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