Location in keyword terms
-
I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name?
Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results?
Title Tag:
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth WhiteningH1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whiteningkeywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whiteningetc...
It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly.
Any suggestions?
Thanks in advance,
Jason -
Thanks for the great responses - you've been a huge help.
Jason
-
In my experiences with on page optimizations never choose more than 1-2 keywords to target on a page. You should have one short tail and one long tail keyword at most. For instance, your homepage should be targeted to "Boston Cosmetic Dentist," after that you shouldn't have it focused on any other pages for risk of keyword cannibalization. Then for your teeth whitening page. Have your short tail keyword be "Teeth Whitening" and your long tail be "Boston Teeth Whitening."
It is important to cater your website to the user not the search engine. Simply adding dentist three times in your title and h1 tag will do no more for you thank listing it once in your title and h1.
Good luck!
-
For terms about the same topic, as you just wrote in your A/B example, I would utilize one page. That is, one page for "Dental Implants." The reason being, your content is going to be relevant for terms regarding the same topic, and your link profile will be built with many variations of the term (Dental Implants in Boston, Boston Dentists who do Implants, etc.)
Back to your original question though, you will want a seperate page for each individual procedure.
yourwebsite.com/boston-teeth-whitening
yourwebsite.com/boston-dental-implants
I would just make sure to use the keyword phrase with the most traffic in your url (depending on overall length of url). The benefit seems to be getting smaller as time goes on, but that's what people are looking for when they search.
-
Hi Justin, I think this is similar to the approach I'm taking with unique pages for each "theme". I'm wondering how to handle the different ways the words in a keyword term can be ordered and if unique pages should be created for each variation? For example how would you handle a page on Dental Implants?
Page theme: Dental Implants Boston keyword term a) Boston Dental Implants
keyword term b) Dental Implants in Boston -
How far would you take this? Would you create a different page for each Location keyword term?
For example, say I have a page about just Teeth Whitening that I want to optimize for "Boston Teeth Whitening" and "Teeth Whitening in Boston". Would you split this into 2 pages (1 for each keyword phrase), or try and optimize the page for both phrases?
-
Just me being outside the box, but why generalize your pages with all the terms, instead of making certain pages devoted to certain search terms so that you do not have to worry about awkward content placement and Keyword atrophy on your page. IE Keyword string A correlates to page A with subsidiary phrases that promote Keyword String A, so that you make sure you get all the aspects of the Boston Dental field. Just my thoughts on the matter.
-
Does one page need to do all the work or can you create 2 pages. When you optimize a single page for multiple keyword phrases the pages tend to become more like SEO gibberish than useful content to the user and it becomes difficult to keep the keyword repetition to a reasonable level. Separating them will also make it easier to write your titles and h1s.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Cannibalization vs. Optimizing Site
I am in the process of optimizing our website and I am having a hard time reconciling two best practices I have found on Moz. 1. You should avoid having multiple pages focus on the same keyword because you will lose some control of which result will show. 2. You should identify your core keywords and weave these keywords multiple times (naturally) throughout your site. I have spent months identifying our top 7 keywords and am working through the site now. The first piece of advice keeps giving me pause. Can anyone weigh in with other considerations or advice on how I can reconcile these two strategies. Thank you
On-Page Optimization | | NikCall2 -
Wrong pages ranking for specific keywords
Hi moz community We're currently experiencing a lot of our pages ranking for the wrong keyword in the SERPS. Take "womens ski wear" for example, the page rainking via Google links to https://www.dare2b.com/womens/jackets-coats/ When we have an optimized page here https://www.dare2b.com/womens/shop-by/activity/ski/ that imo is more suitable and has the correct H1, meta tile etc. So I'm at a loss to see why google see the jackets page more relevant? Any help on this much appreciated
On-Page Optimization | | KMCBRIDE0 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
Keywords that are bold in text
Hi, Does anyone think having keywords in your articles that are bold or i_talic_ or underlined makes any difference ?
On-Page Optimization | | ReSEOlve0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
Is it difficult to rank for a keyword phrase with an H2 halfway down the page?
If your competitor has a page that is optimized for a keyword (title tag, URL, content) and you target the keyword halfway down a page with an H2 and a short paragraph about the keyword, are you at a strong disadvantage?
On-Page Optimization | | ProjectLabs0 -
Trying to understand why i do not rank well for this keyword
Hi, i am working on a page at the moment and i am trying to work out why i do not rank well for the keyword gastric band hypnotherapy or gastric band hypnosis. The page is http://www.in2town.co.uk/Gastric-Band-Hypnotherapy any help on what i need to change to start ranking well would be of a great help
On-Page Optimization | | ClaireH-1848860 -
Keyword optimization of main keyword across site.
My site is optimized for keyword "payment gateway" but it seems for each keyword only one page should be optimized as per good SEO. So if I've a page about Paypal then how should I spread the keywords? Here the main will be Paypal and site keyword will be payment gateway. It means site should have more Paypal than payment gateway. But can payment gateway be in 3rd or 4th position in density? Similarly how should I create other pages? How search engines determine the site authority based on keyword? ( let us ignore the external backlinks, context of them and anchor texts).
On-Page Optimization | | rag_gupta0