Location in keyword terms
-
I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name?
Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results?
Title Tag:
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth WhiteningH1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whiteningkeywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whiteningetc...
It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly.
Any suggestions?
Thanks in advance,
Jason -
Thanks for the great responses - you've been a huge help.
Jason
-
In my experiences with on page optimizations never choose more than 1-2 keywords to target on a page. You should have one short tail and one long tail keyword at most. For instance, your homepage should be targeted to "Boston Cosmetic Dentist," after that you shouldn't have it focused on any other pages for risk of keyword cannibalization. Then for your teeth whitening page. Have your short tail keyword be "Teeth Whitening" and your long tail be "Boston Teeth Whitening."
It is important to cater your website to the user not the search engine. Simply adding dentist three times in your title and h1 tag will do no more for you thank listing it once in your title and h1.
Good luck!
-
For terms about the same topic, as you just wrote in your A/B example, I would utilize one page. That is, one page for "Dental Implants." The reason being, your content is going to be relevant for terms regarding the same topic, and your link profile will be built with many variations of the term (Dental Implants in Boston, Boston Dentists who do Implants, etc.)
Back to your original question though, you will want a seperate page for each individual procedure.
yourwebsite.com/boston-teeth-whitening
yourwebsite.com/boston-dental-implants
I would just make sure to use the keyword phrase with the most traffic in your url (depending on overall length of url). The benefit seems to be getting smaller as time goes on, but that's what people are looking for when they search.
-
Hi Justin, I think this is similar to the approach I'm taking with unique pages for each "theme". I'm wondering how to handle the different ways the words in a keyword term can be ordered and if unique pages should be created for each variation? For example how would you handle a page on Dental Implants?
Page theme: Dental Implants Boston keyword term a) Boston Dental Implants
keyword term b) Dental Implants in Boston -
How far would you take this? Would you create a different page for each Location keyword term?
For example, say I have a page about just Teeth Whitening that I want to optimize for "Boston Teeth Whitening" and "Teeth Whitening in Boston". Would you split this into 2 pages (1 for each keyword phrase), or try and optimize the page for both phrases?
-
Just me being outside the box, but why generalize your pages with all the terms, instead of making certain pages devoted to certain search terms so that you do not have to worry about awkward content placement and Keyword atrophy on your page. IE Keyword string A correlates to page A with subsidiary phrases that promote Keyword String A, so that you make sure you get all the aspects of the Boston Dental field. Just my thoughts on the matter.
-
Does one page need to do all the work or can you create 2 pages. When you optimize a single page for multiple keyword phrases the pages tend to become more like SEO gibberish than useful content to the user and it becomes difficult to keep the keyword repetition to a reasonable level. Separating them will also make it easier to write your titles and h1s.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Positioning rethinking regarding triplicate keyword "landing pages"
Hi! We're rethinking our website and we have some doubts on how it would affect our positioning. Our main keyword right now is "casas de madera". Positioning by this keyword we have three different "main" pages: Our home (http://www.canexel.es/) 2)SEO landing page (http://www.canexel.es/casas-de-madera/) 3)A blog section (http://www.canexel.es/blog/casas-de-madera/) We thought at first about changing our home main keyword, but this option has been ruled out since is the keyword that gives us the most visits and changing it would result on a rebrandindg strategy we are not sure we want to pursue. We're thinking about a canonical from the landing page (2) to our Home (1) and making it disappear from our website. Regarding our blog we've thought about removing the blog section. We've thought about a 301 from every post to a new category or just deleting the category "casas de madera" from our site and telling google not to index the section (3) but continue indexing the posts we already have published under this category. Would any of these harm our positioning? And, if so, is ther any other steps you wolud recomend us taking? In this same topic, we're about to create a SEM Landing page for this same keyword. This page will be very visual and with little text. We are not sure if we should have a canonical pointing from it to our home or just not indexing the new SEM landing page. What would you recommend? Thanks
On-Page Optimization | | Canexel0 -
URL SEO: Better directory structure vs. exact keyword phrase
I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword search is "rental properties in new york". Question is does this keyword need to appear as this exact phrase in the url or should it be broken up into different directories for a better structure e.g.: www.abc.com/en/properties/new-york/rental OR www.abc.com/en/rental-properties-in-new-york Which will help the page rank higher (given all other things on the page are exactly the same)? Thanks!
On-Page Optimization | | MH190 -
Can I target one keyword with 2~3 pages?
Since my website is targeting a very specific field, there are not many widely searched keywords. So I'm thinking of targeting one keyword with 2~3 pages. 1. I've read Neil Patel's blog post on how to create dual rankings to make your search listings stand out on Google. So I assume it's okay to target one keyword with several pages. (http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/ Step #2 Create Dual Rankings) 2. But I've also read things on Keyword Cannibalism saying that if you target one keyword with several pages, they will compete with each other, and Google will get confused. I'm wondering, is it okay to target one keyword with 2~3 pages? And is there any smart way to do it ? Thanks.
On-Page Optimization | | joony0 -
Several keywords and only one page to posicionate
Hi there! I'm new in SEOMOZ and the SEO world (so excuse me if the question is so elemental.....). I'm having trouble when trying to apply the right seo strategy to one of the page of my companys corporate site. My company offers serveral services in the field of the communications&advertisement. Not being considered as different items in the services menu of the website is a requirement for the company. They want to describe them (all services) in a single page. The problem is that there's one title, one description tag, one url and many relevant keywords related. Should I convince them that this structure is a bad one regarding SEO or there's a way to solve this situation? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
Main Page Gone For Main Keyword
For the past 5-6 months I have consistenly ranked at positions #14-16 for snow guards on snoshield.com. The past 3 days I cannot find the home page anywhere in Google for that keyword. The only thing that has really changed over the past two months is I placed 3 guest blog posts on pretty highly trusted sites that are industry related and created links to the site using suggestions from getlisted. I've read other reports of others seeing similar things happen recently. I don't think this is a penguin thing, because I can still find the site by searching for the company name, I just can't find it when searching the keyword. I did notice that a different page on the site is now ranking in position #21 for this keyword, but this page is optimized for a different keyword phrase. Is it possible that even though the sub page is optimized for a different keyword phrase, I am cannibalizing the site?
On-Page Optimization | | kadesmith0 -
Making best use of keyword phrase domain url
Hi everyone Our industry has a particular keyword phrase that is very popular. We currently own this as a domain name. How can we make use of this to our main websites advantage?
On-Page Optimization | | LadyApollo0 -
How to avoid keyword stuffing on e-Commerce Category pages
Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!
On-Page Optimization | | dimanyc0 -
How do we handle sitemaps in robots.txt when multiple domains point to same physical location?
we have www.mysite.net, www.mysite.se, www.mysite.fi and so on. all of these domains point to the same physical location on our webserver, and we replace texts given back to client depending on which domain he/she requested. My problem is this: How do i configure sitemaps in robots.txt when robots.txt is used by multiple domains? If I for instance put the rows Sitemap: http://www.mysite.net/sitemapNet.xml
On-Page Optimization | | nordicnetproducts
Sitemap: http://www.mysite.net/sitemapSe.xml in robots.txt, would that result in some cross submission error?0