Re-designed website... how to increase organic traffic?
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We re-developed our website (adboards(dot)com) around 6 months ago.
This has in turn led to a downturn in sales/visits. We have managed to get visits/sales increasing steadily but not to the level of the previous site. Even though we believe the new site is (seems) much more friendly both for SEO and potential customers.
We currently run a PPC campaign which seems to bring in steady sales, the problem seems to be our organic traffic and getting our keywords ranked higher. We have tried various methods for increasing our organic traffic including:-
- Keyword Analysis for our landing pages
- Backlinking: From various directories and industry related sites
- Googlebase submission
- Blog relating to industry news & products
Any advise on which area we should be focusing on or any obvious errors you can see on the site would be greatly appreciated.
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I took a quick look at your site and I see a couple of problems right off.
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both www and non-www display. Decide which you want to use, and write a redirect to the proper version (let us know if you'd like help figuring out how to do that).
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You may have duplicate content problems beyond just the non-www and www. How much of your product descriptions are taken straight from the manufacturer? The first product that I randomly tried had the exact same description in Amazon. The search engines don't want to show results from 20 domains that are products with identical descriptions.
Also, did you redo any URLs and possibly forget to redirect pages? Look at your server error log or in Google Webmaster Tools and SEOmoz tools for 404s and redirect pages as appropriate.
Other people will likely have additional suggestions, but here are a couple to get you started.
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