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Buying a website and redirecting everything

White Hat / Black Hat SEO

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pbhatt last edited by

We are considering purchasing an existing website in our industry with a domain authority of 52 and 20K inlinks and redirecting it to our new website with a domain authority of 26 and 1,000 inlinks. Would this be the best way to improve our new site's authority and inlinks? Would Google penalize us for doing that or would it effectively transfer the old sites authority to us?
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linztm last edited by

As Joseph said, using a 301 redirect will not be tracked as a referral but instead will be direct. Taking over a company with many indexed pages can be time consuming but as he said, over time your authority and in links will be improved.
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pbhatt last edited by

Thanks Kieran and Joseph. @Kieran, we would be taking over the company, so we wouldn't want that site to function separately anymore. @Joseph, that was the plan we would follow when we take over.

What would happen to the existing rankings of the old site at that point? If the old site (that we are buying) ranked on the first page for "cool widgets" and we are on page 10 right now, would we see an immediate improvement, or would all of those rankings be lost?
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joseph.chambers last edited by
- In google webmaster tools you would need to verify the domain.
- Get a list of similar pages your website has with the other one you want to buy.
- 301 all of the pages to a similar page on your existing website.
- Tell google you did so in webmaster tools.
The reason you want to 301 these pages is because you want to rank for those as well and you dont want all of the people finding links on the web and being redirected to your home page. The authority will happen over time.
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kdaly100 last edited by

No and No

You cant transfer authority really you may transfer the traffic for a while by the redirect but I would stick with the old site and work it as is.
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When to give up on a website with a Google penalty?

I recently had a Google 60 penalty hit my website. The main two issues were that I had a person helping me with SEO and they bought some links. The second issue is that I own about 90 URL's in the my vertical. I created about 60 one page sites for these keyword targeted domains. I then linked these sites to main site. Big mistake! I kept these URL's all on the same server as my main site. In October 2010 I noticed my site hits dropped dramatically. I started looking for the issue. I didn't know which issue caused the penalty. I fixed both issues in November 2010 and asked Google for reconsideration in early December 2010. I kept link building for my site by finding quality links.I was extremely honest with Google. I gave them all of the domains I own and I told them the name of the person that bought links for me and the websites where those links were placed. As of late February 2011 a Google search for my domain still showed up in approximately the 64th position. I recently asked Google again to lift the penalty. I basically told them that I fixed all of my issues that led to the penalty and let them know I have been waiting for almost 3 months. I told them I have put the past 2 years of my life into this website and begged them to forgive me. I also asked them to let me know if my site was never going to be forgiven? I got the typical canned response from the Google team. As of today the penalty is still in effect. I just want to know when you should give up on a site. I have spent about $20,000 on this site and about 2 years of hard work. I don't want to give up, but I don't want to keep putting my hard work and time into the site if it will never escape the dreaded Google penalty. Do you think I should continue to wait and if so how long? Anything else I can do to persuade Google to release me from this penalty hell? If I do abandon the site and start from scratch what steps should I take? Do I need a new server? What if any content can I take from my current site and transfer to the new site? If I can how do I do this without getting another penalty or lose the credit for the original content. I created about 2,000 pages of original content for this site. I'd love to be able to transfer this content if I have to start from scratch. Any ideas or detailed help plans would be greatly appreciated.
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