Starting My First Backlink Campaign

[sunilmuse]

Hi Team,

I've started my first campaign and would like some advice on building backlinks. I have got the no. 1 competitor's backlinks through OSE. Here is the first backlink URL as mentioned in OSE. for them:

www.uofaemergency.org/ (DA: 45  PA:44)

However the backlink appears on another page of that domain, not on the homepage as it says in OSE. That backlinking page as a PA of just 1. Do I go for the homepage or the page on which the competitor's backlink appears?

It is an unrelated site to the niche and the content in which the link appears is nonsensical. Does this matter as far as link juice is concerned? Is this a good site or page to get a link from?

How do I go about getting an in content anchor text link from this site? What's the required process?

I would like to start buidling good links asap and start to get rankings for my site.

Thanks.

Sunil.

[sunilmuse]

PS: How do I find the competitor's links that are earned by editorial acculmulation?

It says that these links are acquired through creating citation worthy material in relevant communities. What types of communities and what's the correct process of acquiring these links?

[sunilmuse]

Ok I'm still confused. I went to the Competitive Link Research tool and I plugged in my URL at the top plus the URLs for the top 3 Google results for my target keyword phrase.The first 2 results on the SERPs is from the same domain. The top result is the root domain, the 2nd result is a page on that root domain.

I got 53 results in the competitive link research tool. Again, the problem is that they are all in content anchor text links in useless crappy content on sites totally unrelated to the niche. Some of the backlinks are from RSS Feeds but, again, I 'm not sure how to get these links either.

In the tool it says that the site links to 2 competitors but in most cases I'm only seeing a link to 1 of those competitor's sites. I don't know if having 2 of the top 3 results from the same domain affects the number of competitors that it gives.

How am I supposed to build these same in content links in crappy content? I am not seeing any easier linking opportunities in these results like blog commenting, directories, resources or link pages (unless the RSS feeds qualifies as one of these easier linking opportunities?)

What do you suggest to find easier linking opportunities within this niche or from the competition sites?

I'd like to get started building these backlinks soon!

Thanks.

Sunil

[AnthonyMangia]

Your competitor probably built this expressly for SEO purposes.  For that reason, they're probably not going to link out to you, no matter how smooth your link request approach is.

Competitive link research can be a great way to find links, but you don't want to go after all of them.  Go after their highest quality and strongest links - the ones earned not by any specific linkbuilding action, but by editorial accumulation.  Aside from those, go after the easy targets - directories, blog comments, resources or links pages, and blogs.  If they don't have any of those, and they're all manually built crap like the example you sent, then maybe your competitor's backlinks aren't the right place to start.

BONUS TIP:  To maximize your competitive link building success, use SEOmoz's Competitive Link Research Tool to find websites that link to multiple competitors.  The idea here is that this weeds out websites that are affiliated with any one specific competitor, including links like the above example that were built manually.  What you are left with is a list of websites that are known to link to websites in your niche and typically aren't commercialized so there's no real incentive not to link to your website.  These websites are a great place to start.