How much content is too much? Best Pages For Content?
-
To my understanding content has a lot to do with organic rankings if written correctly. My question is, how much content is too much and what pages are best to place content.
Our company sells very costly products. Our customers call to purchase, we do not have an eCommerce site. Write now we have on average 350 words per page. We have about 200+ pages. Each page is written for that general category and each product has its own unique content. It seems to me that the pages with less content, tend to rank a bit better.
As we are in the process of redoing our website, is there any recommendations on writing content, or adjusting the amount of text. I am thinking a lot of our text is informative only to a certain extent. Would writing content just for the main category page be better, and then on the actual product page, have only about 250 words as a description?
Are there any other recommendations for SEO that are fairly new? Besides the Title, Description, Heading Tags, Image Alts, URLS etc.
-
Just an example.... tell people how to use your products for maximum enjoyment...
For example if you sell mountain bikes articles about.... how to select mountain bike tires.... how to change a mountain bike tire in under 60 seconds... recommended tools for off-road biking... how to true a bike wheel (rear)... how to true a bike wheel (front).... how to clean the mountain bike chain.... geeezz... I could go on forever...
So... give everything that you need to make your customers experts at buying... owning... riding... maintaining... racing their mountain bikes... and make your staff look like expert mountain bikers and all-round good guys.
PS... I am not talking about light weight trivial pedestrian articles... these would be substantive, complete and detailed articles with lots of big juicy photos. And you need a video of me changing the mountain bike tire in 42 seconds.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redesign Just Starting - Should I Leave The Previous Incomplete Site or Setup A Temporary Holding Page and Redirect Previous URL'S?
Hi All I've picked up a new website project and wanted to ask about the best way to proceed with the current site during the development process. The current site is incomplete although it has been live for a while and has over 80 pages in the sitemap. Link to site https://tinyurl.com/ychwftup The business owner wants to take down the current site and simply add a landing page stating "new website coming soon". From an SEO perspective, am I better to keep the current site live until the new site is ready? Or would it not make any difference if I setup the landing page and add 301 redirects from each page in the sitemap to the landing page. Many Thanks In Advance For Any Assistance
Web Design | | ruislip180 -
Best URL when adding an SSL certificate . . .
Our (small) company is a little late to the party on this, and we've only just realised that we're better off with an SSL certificate for our website. (Yes I know, I know, but we dropped SEO some time ago after getting severely bitten by a certain Penguin, and are only just making tentative step back to it after those intervening years, so we're running to get back up to date with these things.) This has now been implemented, but our web guy has dropped the 'www' element during the process. Our http://domain.com address has always historically been redicrected to our main http://www.domain.com address. Now our web guy has implemented the SSL cert, our website URL is appearing as https://domain.com, and he has redirected the http://www.domain.com to that new URL. Obviously all our historic (and more recent) link building has been to the http://www.domain.com address. Is this an issue, should the new Https URL keep the 'www', or does it make no difference what so ever? Conversely could it actually be of benefit dropping the 'www.' because our keyword specific product URL's are now 4 characters closer to the http and 4 digits shorter? Finally, on the links we have control of (professional trade associations etc) do we need to ask them to change the links to the new Https address, or does the transition from Http to Https make no difference?
Web Design | | Wookii0 -
Location of body text on page - at top or bottom - does it matter for SEO?
Hi - I'm just looking at the text on a redesigned homepage. They have moved all the text to the very bottom of the page (which is quite common with lots of designers, I notice - I usually battle to move the important text back up to the top). I have always ensured the important text comes at the top, to some extent - does it matter where on the page the text comes, for SEO? Are there any studies you can point me to? Thanks for your help, Luke
Web Design | | McTaggart2 -
Certain PHP Pages Not Showing In SERPs
Hi all, You've all been so helpful so far, I'm hoping you can help me with our trickiest SEO question yet. Last year we migrated 7 sites into one, going from flat html to Joomla. This went fine and although we saw a slight drop in traffic, it wasn't too bad. Now however traffic has started to drop and we've been able to hone it down into a certain area of our website. Each of the 7 sites had their own page with some php code that was fed products. These products were updated everyday and were are second most popular page on the sites aprt from the home page. These pages were found in Google no problem and were an essential resource for our site. What we have found is these pages cannot be found at all, unless you type the full business name and product. If you just type the product and the location our customer is based in, we're no where, using the Moz tools it says we're not in the top 50 results. This is a bit of a shock since we used to be at least on the first page, usually quite high up. I'm a little stumped as SEO wise these pages are technically better. They offer the same functionality but in a much more SEO friendly way. I've asked our developer to check: Nothing is being blocked in robots.txt
Web Design | | HB17
The pages are being indexed
There's no strange code errors Essentially the pages can't be found even if we type the full title, for example 'customer's products in their town' to be found we have to type 'customer's products in their town and their full business name'. The top third of the page is just html text, the bottom like I mentioned is PHP and is fed data from a database which is refreshed each morning. I know our developer did some rel conical work but has assured me that's all working fine. While I know it's a new website, we've owned the domain for a while so our domain authority isn't brand new and 0, we also have pages with worse page authority that show up on page 1 no problem, so I'm leaning towards something else might not be right. Can anyone help me figure out why these pages are being indexed but not even found? Thanks!0 -
Duplicate Content? Designing new site, but all content got indexed on developer's sandbox
An ecommerce I'm helping is getting a complete redesign. Their developer had a sandbox version of their new site for design & testing. Several thousand products were loaded into the sandbox site. Then Google/Bing crawled and indexed the site (because developer didn't have a robots.txt), picking up and caching about 7,200 pages. There were even 2-3 orders placed on the sandbox site, so people were finding it. So what happens now?
Web Design | | trafficmotion
When the sandbox site is transferred to the final version on the proper domain, is there a duplicate content issue?
How can the developer fix this?0 -
Joomla! Site Returning 12000+ Duplicate Content Errors! W Image
(I do award "Good Answer" and "thumbs up" to responses as earned) I have tried to ask this question previously (maybe not correctly). I have a client that I am doing the on and offsite optimization and the MOZ report is kicking back major errors. I have examples below. They all seem to relate directly to rokecwid and ECWID. Is there ANY solution to fix this? Is this hurting the rankings Since I didn't build the site, I am having to tell the website company what to do when I need changes made to code, etc... I am also not very proficient with Joomla! and my web engineer is one of those closet coders (the best kind to have) and doesn't communicate in a way that a "layman" could understand. He pointed out several issues with the HTML but I don't think that is related to this below. Can anyone tell me what to tell the web company that built this site to get rid of these errors? A very small sample of the urls w errors:
Web Design | | Atlanta-SMO
http://www.metroboltmi.com/shop-spareparts?
Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560097
1 14 1 http://www.metroboltmi.com/shop-spareparts?
Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560098
1 1 0 http://www.metroboltmi.com/shop-spareparts?
Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560099
1 14 1 http://www.metroboltmi.com/shop-spareparts?
Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560100
1 14 1 SEOMOZErrors_zps3a1ce2a2.png0 -
SEO page length 4500+ words
I have read varying discussions on this... some say it is good or rather it does not really matter (as long as not stuffed with keywords) and some say more than 1000+ words is bad! I have a travel site and I want to add an historical page about the zone. It is very interesting (very organic, not written for SEO purposes as such). It adds flavor and details to a site that is really all about sales. Does anyone have an opinion whether this is detrimental to SEO or not?
Web Design | | Llanero0 -
Websites with only one "html file" and page href # is good for SEO?
I bought one website from templatemonster that contains only one HTML and the pages are generated by links (PROGRAMACAO) My website: www.nextformaturas.com.br This is good in term of SEO? or it is better an website with deveral pages with diferent contents? What are the pros and cons? I really lost on this.
Web Design | | Naghirniac0