Promoting a Facebook Contest
-
Hi, Mozzers-
I'm running a contest for a client of mine via Facebook - http://www.facebook.com/barrettmoving. The prizes are great an iPad2 and an iPod Touch! The contest is pretty cool too. Basically it's a papercraft / travel thing that appeals to a wide range of people. Anyway, here's my question - I've started promoting the contest via social media, the website, online contests...like to get to promoting it on relevant blogs too. I'm in the beginning stages.
Any other ideas? Has anyone had luck with PPC or FB ads?
Thanks in advance!
LHC
-
oh! and if you do a steller job...they will call you to move out...engaged clients perhaps...
-
maybe, since it's back to school time and the kids are hearding back to school..A "Free Local" move maybe another option instead of an Ipad2 that they may have anyhow...Cause moving stinks...and Free moves rock the heeezy...
-
Hmm...remove the "gate" - interesting idea! The demographic is mainly families, women, more affluent (can afford pro movers), etc.
Thanks on the music! Just getting ready to play a gig tonight!
Lisa -
Thank you! Yes, definitely promoting to their current/past clients via email marketing - good idea!
-
You are a moving company? How about some olde school outreach...
do you have a mailing list of past clients (or even better if you use a service like mailchimp)..get buzz out about the contest.
piggy back your print ads with info about the ipad2 giveaway.
Dont forget to convert vistors into page "like"s
Good luck
-
Hi
Lovely idea with the papercraft, if a bit of a longwinded explanation in the video. Id give FB ads a go with a small budget
I am struggling to identify the target market tho, from the ad - so its hard to suggest specific avenues when its quite nebulous to me
I dont like the gated "like" before people get access to the papercraft. I would make that bit as open as possible for added reach and just ask them to like when they upload the video or to see oter peoples videos. To get around the gate, maybe identify some big blog people in the space and send them your papercraft with a personalised request to make one
Would love to see a seomoz post on how well this did for you after its finished.
like your music btw
-
I've used Facebook ads in the past to promote a contest. They were very effective in driving people to the contest; however, I'm not sure how many people were actually truly engaged with my company at the end of the day. The last big giveaway we did, I chose not to run Facebook ads because it didn't make sense for the type of giveaway I was running in that I couldn't figure out a direct benefit of paying Facebook for people to enter something they could enter for free.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
Best Way to Promote Self Hosted Videos?
We are soon to launch 25 short videos on one of our websites. They are a little bit different and I think they have a particularly good chance of going viral. The videos will be scattered over the website on our actual sales pages (not tucked away on our blog). We are hoping (expecting) that customers will click on them and subsequently share them mainly due to the surprise / fun factor. I've got a lot of experience promoting our (linkbait) blog posts which usually get between 10,000 and 100,000 hits via social media blogs, however, I have no experience promoting video. We will do the offsite social blog promotions as normal, however, my two main concerns are: 1. I'm unsure how best to use the social buttons (facebook like/share tweet and G+). As I understand it (I could very much be wrong), I can either embed the social buttons on the videos so that they are easily shared across facebook etc... or I can make the the social button make the user 'Like' / 'Share' the page that the video is on. I assume that the latter option is better for website promotion but maybe not good for people sharing the video on Facebook etc. some of the videos do not have pride of place on our pages. An explanation or examples on the best option would be appreciated. 2. Should we hold off from putting the videos on YouTube until the website has earned some of the juice first? Or are we missing out on and opportunity by not offering all avenues at once? Any other tips would be greatly appreciated too! They will hopefully be up and running by the end of the month so I'll come back and let you know how it went. Thank you for your time guys and gals! Richard (Moz Customer 2391745) PS. If it is of interest we are using JW Player
Social Media | | trickshotric0 -
Facebook Fan Page Name Question
I know this is a silly question. But i cant find good advice on the topic anywhere. I have a company fan page with 3,500 fans. However, there were some serious changes to the company name, and i dont want to start a new fan page, because of the current fans. Any ideas on this topic? Regards!
Social Media | | JesusD0 -
Friends who like same Facebook page not showing correctly
I have a strange thing going on with my Facebook pages. The "friends who also like this page" is showing wrong numbers, just 1 respectively 5. In reality this number must be much higher. When I saw a profile of someone who coincidentally liked both pages, the numbers of friends who also liked those pages said 30 respectively 48. I remembered that a while ago I changed categories of at least one of those pages. So now I just checked that theory and changed the category of one of those pages back: The 1 went up to 26. When going back to the category I have right now, it's back to 1. Does anyone have an idea of how to fix this, kind of merge those numbers?
Social Media | | codebalancer0 -
Linking Facebook activity and your post
Hi everyone, I'm sure you know how images tend to do better in Facebook. The problem is, if I post an image on Facebook, and link to a blog post in the comment of that image, the activity of that Facebook post wouldn't be pulled into the blog post. That is, the blog would show 1 "like" when the post on Facebook is actually getting 150 "likes". That wouldn't be the case if I posted a link instead of an image. Does anyone know of a work-around? Thanks.
Social Media | | andrep0 -
Getting more fans on Facebook
Does anyone have any tips or experience on how they increased their Facebook fan base? I work in the oil/fuel industry and getting people to like your Facebook page is quite difficult because our customers are mostly middle-aged men, who if statistics are to be believed aren't the most active on social media anyway. I've been doing regular posts for the past couple of weeks, liking other pages and joining conversations but don't seem to be getting any increase in followers. Does anyone have any advice, ideas or examples of what you did that worked? Thanks
Social Media | | AAttias0 -
Buying Facebook Shares?
Would it be considered buying links if you asked your Facebook fan base to share a specific product page, and by doing so they will be entered to win a drawing? How would Google look at this? And could we expect a significant increase in rankings as a result? Or would it just be a temporary "what's trending?" boost you think?
Social Media | | JerDoggMckoy1 -
Facebook Page vs. regular website
Thought experiment... All other things being equal (content, inbound links, etc), which will rank better: a Facebook Page or a regular website? Why?
Social Media | | fideaux640