Should your company's name be in the title tag of your website?
-
First of all, I would like to provide some background information. Our company is small. We are just now getting into SEO research and have been improving over a couple months of research. We are somewhere in the 500,000's in the world rankings. From what I understand, the title tag provides a great amount of weight to whatever keywords you set up. The words in the title tag are supposed to represent keywords that you want to be high in the search engines for, correct? Well, in our title tag, we have the name of our company. To me, this is a waste of space. No one is going to go to Google and search for our company's name because we are not that widely known. Looking back at our search history for customers, there has not been a single search for the company name. What someone is telling me, is that when we put our link somewhere, having the name of our company in the title tag strengthens the "link juice" we get from those links. Is this correct, or is it worth trashing the company name for another keyword to optimize?
-
Thank you so much for the feedback.
-
The problem with the whole Brand thing is this: we are a distributor of many different brands, and we do not have our own except for the company name itself. (I hope this makes sense). I don't think we have thought as far ahead as to whether we want to "have more brand" in the future. Thank you for the quick response and the info. We pretty much have the correct setup you have mentioned with the keywords we have chosen to optimize. Thank you, once again.
-
Justin, I have never heard anything about increased link juice based on company name. It sounds like they are describing anchor text in that the anchor text matching up with destination content. (Actual words displayed in the link matching the content of the page the link is to). The title tag is important, but with regards to your company name (your brand) it it is new or not well known it is not as important...now.
What I would suggest is that if the name is not too long (you have 70 characters to work with), put it in and follow this format;
Keyword phrase or keywords here | Company Name
My reasoning is that you may someday have more brand than today and this is a way to help get that. (If you just don't care for that, you can not use it though.) Also, do not just randomly put keywords in the title tag. Use what fits the menu, url structure, and the content on the page.
You may be new, but SEOmoz is a great resource for anyone. You landed in the right spot.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does our Facebook not show up when searching for our business name?
Our Facebook is titled NJ & PA Personal Injury Attorney Richard P. Console Jr., and the url is Facebook.com/myinjuryattorney, and our website is www.consoleandhollawell.com. Because of the different names, we put social schema on our site which we thought would help Google associate the two. It doesn't seem to be working as we are not showing up in the serp's when searching for "Console & Hollawell Facebook" and even "Richard Console Facebook" Could anyone give any insight as to why? Thank you!
Branding | | marketingdepartment.ch0 -
Getting Traffic to a New Website - Looking for Ideas
I am working with a company that is launching a brand new website (for a new business they are creating). I am wondering what things people have done to try to start building traffic and/or awareness for the site.
Branding | | TopFloor0 -
Product expansion on website. Best practices for Retargeting Interior Pages with a high concern for brand.
For the past year, I've worked on a website that offered one product (Product 1). The homepage targeted both branded terms and the highest volume keywords for the one product. We've built a lot of strong links to the homepage using the natural variations of the targeted Keywords & the homepage ranks very well for these terms. The brand is now expanding its offerings to two products (Product 1 & 2). Thus necessitating the creation of two product subpages. I'm not concerned about ranking of Product 2's page, only Product 1. From a branding perspective, the homepage URL works wonderfully for the expanded offerings. And from an SEO perspective, offering two products allows me to target a very high volume group of keywords on the homepage that now makes more sense given the offerings. This new group of keywords will make even more sense if brand is able to roll out a 3rd product. The profitability of Product 1 & 2 are about the same. The profitability of potential product 3 is far greater 1+2 combined. Product 3 also has the most natural correlation with the group of KWs I plan to target on the homepage, i.e., I care more about the ranking of the homepage once Product 3 has launched. Product 3 will have its own interior product page as there is plenty of search volume for KWs specific to this product. I'm worried about hurting the rankings of the old product and URL confusion between the homepage & the to-be-created Product 1 page. I don't see myself having a lot of options. Options 301 - It does not make sense to 301 redirect the homepage to the Product 1 interior page. The homepage URL has strong branding and will be used in future marketing. I do not believe that I value the maintaining the rankings of Product 1 enough to push for making the new homepage example.com/home or similar to allow for the 301 redirect. Canonical - The content of the homepage will be changing, thus a rel=canonical to the Product 1 page does not make sense, nor does it make sense from a ranking perspective as I also want the homepage to rank for the new set of KWs I will be targeting The only real option I see is attempting to reach out to strong back links with Product 1 anchor text (or context) & asking them the switch the URL to the Product 1 interior page. Combine this with proper site-wide internal linking to the new Product 1 interior page & an anchor text link on the homepage to the new Product 1 interior page. Am I missing something? Am I dismissing either one of the above options too easily. Am I over-thinking this (yes probably)? Would love another set of eyes on this.
Branding | | 2uinc0 -
Can i use the same keyword or similar keyword on title tag of multiple page ?
Greetings support, I would like to know if i can use similar keywords into my index title tag and than the similar keyword into the title tag of another page from the same site. Example:The site selling ''Dubai Apartments'' ''Dubai Vacation Rentals'' ''Dubai Holiday Apartments'' and ''Dubai Accommodation'' and would like to rank the index page for ''Dubai City Apartments'' and ''Dubai Accommodation'' and the category page /apartments/ for ''Dubai Apartments'' Is this ok ? because I do not want to lose the rank for the index page because it's already higher for ''Dubai City Apartments'' and ''Dubai Apartments'' I also have use this title tag on the home page: Dubai City Apartments | Dubai Accommodation | sitename brand and than i have category page such: /apartments/ title Dubai Apartments | Dubai Apartment Rentals | brandname /vacation-rentals/ title Dubai Vacation Rentals | Holiday Rentals Dubai | brandname /holiday-apartments/ Dubai Holiday Apartments | Dubai Vacation Apartments | brandname P.S. My index page is already rank for keyword such: dubai apartments, dubai holiday apartments, dubai vacation rentals and dubai accommodation but i want to know rank the category page. Any suggestions would be appreciated. Best, Giuseppe
Branding | | WorldEscape0 -
Should I fix a high quality link when the website linking was complaining? What would you do?
While reviewing 404 errors in Webmaster Tools, I noticed that a client had a link from a high authority, well respected forum, to a page which no longer exists. When I checked out the linking post, it was from 2004 and showed a campaign against the company for it's advertising tactics. I'll spare the details but the company has since changed their ways. It's tempting to implement a 301 to get the link juice from this DA 80 post, but since the reason for the link is a negative one and the co-citations are not going to be positive, is it better to just let this link go? Or what about something more up-front, such as setting up a page which states the company's mission statement and commitment to quality and standards and 301 redirecting to there? Even if we let this link be broken, a potential customer could be put off, so it might be a good idea to address this past issue on site? Let me know your opinions on whether there is a way to benefit from this link or whether we are better off allowing the 404.
Branding | | McCannSEO0 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
About domain names
Hello all. I am a new member of SEOmoz and liking it so far. This is my first post to you all (my new family). I have a client who is starting a new company. We know for sure that he needs a new domain name. The question is two part: Part One Should he buy (is it worth the money) a parked domain that has some age to it. For example, a 9 or 10 year old domain that is getting "0" traffic and has no PR? Or Should he just put that same say $1000 price tag back in his wallet and spend the money on a link building campaign to his new $9.95 domain name? Part Two We found a domain he really likes but only the ".co" ".net" and ".biz" are available. The .com belongs to a big company that has made a simple landing page from the .com domain name (that we really want) and will probably never let it go to us. So we will always be stuck without the .com portion of the domain registrations for this domain name if we go for it. Question: a. Will we have difficulty competing for our own name recognition since the "big company" owns the landing page (even though it is a "0" PR page? b. Can we live on only the .co extension or would we live to regret not getting all the extensions related to our domain name? thanks everyone! I look forward to contributing here as well.
Branding | | webindustry0 -
Domain Name Masking Redirect for Brandname to Keyworded Domain
Hi mozzers I have 2 domain names, brandname.com and keywordname.com and but have a question related to web vs print marketing on deciding which domain to use or redirect. We already have established unique content first on the Keywordname.com site over the last 6 months and it has started to climb well in google rankings. But now we'd like to do some print advertising and think it would make more sense to use Brandname.com when refering to our website. So the 2 question are: Should I 301 redirect brand.com to keyword.com (preferred as all content and rankings on keyword.com) or vice versa, as I realize I can only have one site to avoid duplicate content. And is it possible to use domain name masking on brand.com if redirecting to keyword.com to avoid risking our rankings, or is masking bad for seo? Thanks!
Branding | | emerald0