Guest Blogging - Build a relationship with a few blogs and post only there or post a few on as many good blogs as possible?
-
I'm curious which strategy is better in the short term and in the long-term? Part of my link building strategy involves contacting bloggers and posting some guest blogs on their sites.
Now there are advantages with posting on a few blogs and creating a link between you and the blog readers and the blog owner. It also saves time trying to contact blog owners etc.
However would my time be better spent contacting hundreds of blogs and seeing where I can guest blog and then post on as many as possible; in order to have a diverse number of links going back to my website?
What do you think is the best option and why?
-
I agree with Anthony. Focus on communities, forums and blogs that are highest of quality, in line with your market's interests and yours so you're more inclined to be consistent with your efforts to build links.
-
My short answer, which is also included in my YOUmoz post that got published today, 15 Smart Ways to Find Guest Posting Opportunities, is to do both.
Posting on a number of blogs helps build a large quantity of relevant, high quality back links. Some part of SEO, however big, is indeed a numbers game. You want to get as many external root domains linking to you as possible.
Posting on one blog, however, can help you build a following within their community. Particularly for A-list blogs in your niche, you will find that if you write multiple guest posts, stay active on the comments section of your guest posts, and interact with their community via social media, you will get (at least) as much benefit out of the branding and traffic implications of your guest posting strategy as you will out of the link you built. The SEOmoz knowledge base has a great thread on this exact topic.
If I had to pick just one, I would go deeper into just a few blogs, assuming that these blogs truly are authority websites in your industry. I understand that it can be difficult to have the time to create all of this high quality content, so you will need to prioritize, and so you may opt to focus on a few authoritative blogs at first, and then expand outwards.
Shamless Self-Promotion: If you're looking for ways to scale the development of high quality content, check out one of my recent blog posts, 3 Ways to Outsource High Quality Content Creation. Having the time to consistently write great content can be tricky, and these are the methods I use to help me out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Affiliate link building
I saw articles that said affiliate link building is not good. We are a training company that offer only some training programs. My idea is get other training company to link back to us, but only if they do not offer the same training as we do. We could reward them by giving them commission if the sale happens. But to do this we will need to track the URL where the hit came in from from our website. Is this a good idea or not?
Link Building | | Heinwest0 -
Best Blog Post Length to get Links
Okay, kind of silly question but i am looking for some help interpreting an analysis done by John Doherty almost a year ago: http://moz.com/blog/what-kind-of-content-gets-links-in-2012 In the document he mentions the correlation that longer posts on average receive more links but the graphs were really hard to interpret (for me). Based on the data what is the correct size we should shoot for (most graphs were missing labels). Any one have any insight? Should i shoot for 300 words per post, higher, etc? Thanks! Kyle
Link Building | | kchandler0 -
Reposting Blog posts on 3rd party sites
We have a few informational blog posts that are valuable to some readers. We have posted them in our blog but were contemplating posting them on 3rd party blogging websites such as Blogger, Squidoo, etc.. Ideally we would continue to maintain these accounts with multiple blog posts, but would all be reposts of the original blog. These are not half english blog posts just hoping to gain a better Google rank. They will provide value to the readers who might not be finding their way to our website directly. Is posting these blog posts on the 3rd party websites, linking back to the original article and maybe some products that are related to the specific document going to negatively affect our rankings due to the duplication of the content?
Link Building | | wishmedia0 -
Pr4 domain backlink from a blog post
I'm about to do a guest blog post on a pr4 domain. Will I be getting an actual pr4 backlink? I'm thinking since it's technically not going to be on the homepage forever since it's just a blog post and also a blog post has it's on page once you click on it I'm not going to get a pr4 backlink. Correct?
Link Building | | fbbcseo0 -
Backlink from unrelated blogs
Hi I would like to ask Im doing SEO for gambling related website should I post articles only on the relevant blogs, websites related to gambling? I found website with pagerank 4 where you can submit artcile to blog. There is so many articles related to different topics (gambling, sport, finance, health, traveling ) If I submit article this kind of website how google handle with backlink? Does it has positive impact for seo?
Link Building | | centrum0 -
Link Building Services Post Penguin
Hi Can anyone suggest a link building service that is of higher quality and still works nowadays? All the private networks were deindexed and it looks like we're left only with blasting software, which i don't really like. I am doing research on link building now and i can't seem to find any service that meets the quality of BMR or other deindexed Homepage Networks. Thanks!
Link Building | | comancsm0 -
Is buying blog reviews a good idea?
Hi there, I was wondering if it's worth investing on buying blog reviews for me site, by using sites like buyblogreviews.com? I've been making sure the blog sites are relevant and has good rankings, and not too many outgoing links. I also make sure they write about something interesting related to my site, that should get people's attention and gain more traffic. Any thoughts? Thanks.
Link Building | | eugenecomputergeeks0