Root or subfolder campaign for e-commerce
-
Hi there,
New to Moz and have just signed up to the pro package.
I run a menswear website in the UK, and I want to start a campaign looking at 1 or 2 brands (Money Clothing and Cruyff Trainers).
What I would like to know is, when starting a campaign for say Money Clothing, should I use my root domain www.designerboutique-online.com/ or should I use my Money Clothing domain (www.designerboutique-online.com/all-clothing/money-clothing/ ?
Then once I do this, do I use my competitors subfolder pages or do I use their root domain? I tried to use 1 competitor as a subfolder and I think it gave an error saying I cannot use / after the domain?
Any help on what would be the best approach for me to begin targeting my specific brands and how to compare them against my competitors.
Cheers
Will -
Cheers.
I have started a campaign for a subfolder www.designerboutique-online.com/all-clothing/money-clothing/
and
a subdomain www.designerboutique-online.com, should I have chosen root here for designerboutique-online.com?
Cheers
Will
-
I would campaign on both I guess. You want to build your main brand while also increasing awareness on the brands you carry.
In SEOmoz you can enter the root, but you whole site will be tracked. Once you decide what keywords you are trying to rank on, keep your eye on what page is being ranked an go from there. So... if you track the keyword "cruffy" - and you rank in the top 50... see what page that is ranking. Maybe it is your homepage, or a category page, or even a specific product page.
I would concentrate the categories to promote those specific brands. However, don't ignore you homepage and remember to build your site name up as well.
So... get your site set up... in a good logical simple structure. Then have SEOmoz crawl it and fix any errors and consider their suggestions. Enter the words you are trying to rank on and see how you do. Make adjustment to try and improve ranking.
Anyway... SEOmoz will crawl your entire site including all folders. You will have to track sub-domains separately but not sub folders.
-
I agree about the /all-clothing/ part, and is something I am working on getting changed. I never set it up like this, a web design company did.
All my subfolders come off the root domain (i.e designerboutique-online.com/all-clothing/cruyff-trainers/ which is a brand of trainers we sell.
Do you therefore think it is the wrong type of campaign to look at subfolders? I only chose a subfolder because it is a brand we will be targeting.
Would it be more beneficial to campaign on my root domain first? Does this include sub folders when doing the analysis?
Basically what I want to know is how to I use SEOmoz Pro for my e-commerce site, what tips, guides etc... do you have?
My SEO campaigns will be targeting 2 brands, money clothing and cruyff trainers, within each category I want to be optimising models of each brand, eg. money jeans, money t-shirts, cruyff vanenburg trainers, cruyff boxtoe trainers.
How best is it to go about it?
Cheers
Will
-
If you also care about the branding of your root domain (store name) you would want to use your root domain and sub folders off that. If you add more brands and make separate domains for each you'll find yourself managing multiple websites.
As for using the competitor analysis tool in SEOmoz, you can only use the root domain - www.competitor.com.
Also if you can take the "all clothing" layer out... that would be beneficial to your SEO.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How Does MOZ Pro Help An E-Commerce Site Gain Rankings?
Added Maximum keywords on Moz Pro - Updated our SERP and optimized metas for all our products on Bookscardsnbikes. We are sorting out bad backlinks - and have google ads + and boosting our seo. And yet - no traffic or customers [minimal] Have been a business for one year. In short: can you take a look at our moz [Site Audit] and explain what we're missing to get our company off of the ground. We are more than okay with criticism - it helps us grow. Our layout and site design is completely fine and what we want. But we think its just a matter of being a new site that we aren't getting the amount of business we COULD have. Is the 200$ a month worth it? What is moz doing to help us grow? Best. Bookscardsnbikes
Moz Pro | | bookscards15520 -
Domain or Category Links for E-Commerce Page?
I am trying to rank with my page on a major keyword for my E-Commerce store. Currently, I am ranking on page 4 in SERP:
Moz Pro | | soralsokal
mydomain.com/category-for-major-keyword Now when people like to link to me, what should I do? Shall they link to: mydomain.com or mydomain.com/category-for-major-keyword What brings me more in terms of ranking for that keyword with my category? Thanks, Robin1 -
Setting a campaign in SEOmoz
Hi All, when i set a new campaign i am asked to decide if to use: domin-name.com Or www.domain-name.com Can someone please explain the different in terms of the campaign If i use: domain-name.com - will the campaign run on www.domain-name.com too? Thank you SEOwise
Moz Pro | | iivgi0 -
Campaign. Only 1 page is crawled
I have a campaign setup a couple weeks ago and noticed that only 1 page has been crawled. Is there something I need to do to get all pages crawled?
Moz Pro | | priceseo0 -
Campaigns - crawled
The new Pages Crawled: 2. I have many 404 and other errors, I wanted to start working on it tomorrow but the new crawl only crawled to pages and doesn't show any errors. Whats the problem and what can I do? Yoseph
Moz Pro | | Joseph-Green-SEO0 -
Root domain or sub domain
When I crawl my site as a root domain, I get more errors is my campaign than when I set my site as a sub domain. Which one is the correct way: root domain or subdomain. My site is www.aa-rental.com
Moz Pro | | tanveer10 -
Can someone explain to me why OSE shows two different numbers for Linking Root Domains in the header and in the results area?
See Photo Below. 271 in the header, 500 plus in the results section. I just want an accurate number to chart my progress from here on out. Majestic numbers seem inflated too much. Google Webmaster Tools too. g58HX.png
Moz Pro | | DRPower0 -
Is there a way to get the SEO campaign crawl to run from outside the US?
We are working on a international site that uses IP redirection. I am currently trying to crawl and monitor the Australian version of the site, however the pro-campaign crawler is running from the US and only giving me US data. Is there a way to tell the crawler to run through a local proxy so we can track international versions? Thanks!
Moz Pro | | MBASydney0