Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can hidden backlinks ever be ok?
-
Hi all,
I'm very new to SEO and still learning a lot.
Is it considered a black hat tactic to wrap a link in a DIV tag, with display set to none (hidden div), and what can the repercussions be?
From what I've learnt so far, is that this is a very unethical thing to be doing, and that the site hosting these links can end up being removed from Google/Bing/etc indexes completely. Is this true?
The site hosting these links is a group/parent site for a brand, and each hidden link points to one of the child sites (similar sites, but different companies in different areas).
Thanks in advance!
-
Hi Ryan,
Thanks for the quick feedback.
This clears up things for me a bit.Thanks,
Stephen -
The separation between black hat and white hat tactics is generally a clear line. The simple question is, does the code exist for the benefit of your site's visitors or solely to manipulate search engines?
DIV tags are used to apply CSS rules to specific pieces of code. If you have a link contained in a DIV and the display set to none, that link would clearly never be seen by the site's visitors. It is apparent the link exists solely to manipulate search engine results, and therefore is a black hat tactic.
When Google and other search engines discover black hat tactics being used on a site, they will take action. The action can be relatively minor such as ignoring the link. The action could be mid-range such as removing the page containing the link from the index. At the extreme end, they can remove the entire site from the index.
Each search engine has their own internal guidelines on how to handle these issues. Some issues are handled automatically via algorithms, while other issues are handled by manual review. There are no published standards on exactly which punishments will be handed out for a given violation. It is simply best to completely avoid anything black hat.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the difference between 301 redirects and backlinks?
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
Technical SEO | | aliho0 -
Can I safely delete unused tags??
Can I safely delete unused tags, ones with 0 posts connected to them? Thanks, Mike
Technical SEO | | naturalsociety0 -
Why can't google mobile friendly test access my website?
getting the following error when trying to use google mobile friendly tool: "page cannot be reached. This could be because the page is unavailable or blocked by robots.txt" I don't have anything blocked by robots.txt or robots tag. i also manage to render my pages on google search console's fetch and render....so what can be the reason that the tool can't access my website? Also...the mobile usability report on the search console works but reports very little, and the google speed test also doesnt work... Any ideas to what is the reason and how to fix this? LEARN MOREDetailsUser agentGooglebot smartphone
Technical SEO | | Nadav_W0 -
"5XX (Server Error)" - How can I fix this?
Hey Mozers! Moz Crawl tells me I am having an issue with my Wordpress category - it is returning a 5XX error and i'm not sure why? Can anyone help me determine the issue? Crawl Issues and Notices for: http://www.refusedcarfinance.com/news/category/news We found 1 crawler issue(s) for this page. High Priority Issues 1 5XX (Server Error) 5XX errors (e.g., a 503 Service Unavailable error) are shown when a valid request was made by the client, but the server failed to complete the request. This can indicate a problem with the server, and should be investigated and fixed.
Technical SEO | | RocketStats0 -
Why Can't Googlebot Fetch Its Own Map on Our Site?
I created a custom map using google maps creator and I embedded it on our site. However, when I ran the fetch and render through Search Console, it said it was blocked by our robots.txt file. I read in the Search Console Help section that: 'For resources blocked by robots.txt files that you don't own, reach out to the resource site owners and ask them to unblock those resources to Googlebot." I did not setup our robtos.txt file. However, I can't imagine it would be setup to block google from crawling a map. i will look into that, but before I go messing with it (since I'm not familiar with it) does google automatically block their maps from their own googlebot? Has anyone encountered this before? Here is what the robot.txt file says in Search Console: User-agent: * Allow: /maps/api/js? Allow: /maps/api/js/DirectionsService.Route Allow: /maps/api/js/DistanceMatrixService.GetDistanceMatrix Allow: /maps/api/js/ElevationService.GetElevationForLine Allow: /maps/api/js/GeocodeService.Search Allow: /maps/api/js/KmlOverlayService.GetFeature Allow: /maps/api/js/KmlOverlayService.GetOverlays Allow: /maps/api/js/LayersService.GetFeature Disallow: / Any assistance would be greatly appreciated. Thanks, Ruben
Technical SEO | | KempRugeLawGroup1 -
Can you do a 301 redirect without a hosting account?
Trying to retire domain1 and 301 it to domain2 - just don't want to get stuck having to pay the old hosting provider simply to serve a .htaccess file with the redirect rule.
Technical SEO | | TitanDigital0 -
Can I remove 301 redirects after some time?
Hello, We have an very large number of 301 redirects on our site and would like to find a way to remove some of them. Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B? How about any links that go to A? Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time? Thank you for you you help!
Technical SEO | | Veva0 -
DISQUS COMMENTS backlinks-good for seo? YES/NO?
DISQUS COMMENTS backlinks-good for seo? YES/NO? I have just started commenting on "powered by disquus" websites in the Disqus comments box and left a link to my website in the name field! Having googled whether Disqus comments backlinks are any good for seo purposes i have discovered that there is a 50/50 view on the subject with some people saying they are a "goldmine" for getting high PR backlinks and others saying they are a waste of time because googlebot cannot read Java. My own experience of commenting on Disqus powered websites is that wordpress blogs powered by disqus comments ARE INDEXED by GOOGLE and the "BACKLINK IS IN THE SOURCE OF THE PAGE" When i comment on normal websites using the Disqus comment system i have found that my Disqus comments ARE NOT indexed by Google and there IS NO BACKLINK in the page source! Has anybody got any views on whether Disqus comments backlinks are any good?
Technical SEO | | Freebetsuk2