Lots of optimized content but crappy rankings

[erinhealthchoices]

Hi,

I write content for the site http://www.healthchoices.ca. We were hit by Panda (a different issue that is resolved now) but even before that, I'd write an entire library of good content. An example: the plant sterols library. Here's an article as an example:

http://www.healthchoices.ca/article/where-are-plant-sterols-phytosterols-found

There are about eight on average in each medical library, and we cover topics from acne to sexual health.

The other half of the business is a directory. We have thousands of local health are providers, a basic version with just an address, and a longer version where we optimize the text. Here's an example:

http://www.healthchoices.ca/profile/ct-mri-scans/canada-diagnostic-centres

We come up buried on the third page, far after directories with zero content or crappy content.

What am I missing? I am getting very frustrated as I've been writing this stuff for a long time and nothing seems to come of it.

Thanks so much,

Erin

[erinhealthchoices]

Wow! What a nice gesture. I would love to discuss a couple of things with you, mainly around our content. Should I just message you through here or do you have an email I should use?

Thank you! It's great to meet someone in the same sphere...

[irvingw]

A starting recommendation is too get rid of the spammy footer on every page

"Brampton, Burlington, Burnaby, Calgary, Cambridge, Chilliwack, Coquitlam, Dartmouth, Delta, Edmonton, Guelph, Hamilton, Kanata, Kelowna, Langley, London, Maple Ridge, Milton, Mississauga, Montreal, New Westminster, North Vancouver, Oakville, Ottawa, Port Moody, Regina, Richmond, Saskatoon, Sherwood Park, Surrey, Toronto, Vancouver, Vernon, Victoria, West Vancouver, Winnipeg, Woodbridge".

I have over 10 million monthly visitors on my health sites and I can help you a lot more. Feel free to contact me for additional help.