Value of a Wikipedia page
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Is there any value in creating a Wikipedia page for a company then placing a link from a Wikipedia article that is focused on a service or type of product that the company offers?
I was recently searching for topics related to a companies services on Wikipedia and found some of our competitors had links within the article to their very own Wikipedia pages. Companies Wikipedia page contained a link to the companies website.
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Thank you for the advice everyone!
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I'd suggest making sure that you're completely transparent about who you are when writing a Wikipedia post--make it known that you represent the company. It can be really hard to get a Wikipedia page approved unless your company already has quite a bit of clout.
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Google probably uses Wikipedia pages as one of it's many indicators to verify a company's value. Wikipedia cross-links from top competitors will also provide Google hints that your company plays in the big leagues. Just take your time to set it up properly.
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