A good title for each page on my website.
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Dear SEOs,
I know these facts:
a) not more than 70 chars
b) relevant to the page subject - probably best keyword at the beginning
My problem - should I rebuild the current structure of my titles which is:
- Main Page
keywords (in my case 4) | domain name - Main Page
- Sub-page - one click from main page
keywords (again same 4) | domain name - Sub Page Name (or as you like Category Name)
- Specific page with an article / content
keywords (again same 4 as on any other) | domain name - category name - title of article same as used in
tag
To be more precise, should this title be changed for following pages:
Sub Page - where really it's page that let's you chose particular subjects (there will be few article for each subjects) so should the keywords be changed to - "chose your category"
Specific page with an article - should the category name - title of article be completely removed and first part of title which at the moment contains same 4 keywords used on main page be replaced with keywords specific for the content ?
To be honest I find those titles at the moment bit confusing and sort of illogical. But since I can't really change anything in the code I would like to know what's the right way before I keep pressing on the programmer
Thanks.
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I think a key thing to remember is that you should optimize for users and then search engines, not engines and then users. Using the same 4 keywords in every title is not going to add much benefit to ranking well in Google and it is going to look really funny to users. Also to remember is that that title is what will (hopefully) appear in search results pages. You want to write something that users will click on.
For example, take a look at SEOmoz's homepage "SEO software. Simplified. | SEOmoz" That covers all the bases, includes the main keyword, but in a natural sort of way.
I would definitely use a " | company name" at the end of the title, but I would rethink your use of keywords.
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