When to stop link building because page authority is low - open site explorer
-
Hi,
I'm link building with Open Site Explorer. I'm really picky in get links from only high quality sites.
When do you stop going down the list of possible backlink providers because the page authority is too low.
I usually stop at 40, but what do you do, why, and what does it depend on?
-
Lots of people come to these forums looking for numbers and formulas.
If the link is going to be on what looks like a quality site then it doesn't matter what the page authority is...
.... and if the site has a high page authority but it looks like a crappy manipulative site then why would you want a link on it?
-
Disregard page strength, acquire links.
...as long as the page is relevant. The fact that cheaper forms of SEO like article marketing are still effective proves that poor page strength shouldn't sap your efforts so quickly. I use page strength more of an indicator of where on my priority list I should put acquiring a link, if possible, and also assuming the page is relevant.
I understand not wanting to be associated with bad neighborhoods. Page strength is not a strong indicator of a bad neighborhood. One common SEO tactic is to create contests, correct? One recent contest I developed required participants make a review of a product, and naturally that meant linking to the client website. Most of these reviews came from personal blogs and general websites that did not have a lot of domain authority. Yet it was still a boost to rankings and domain authority.
Use your own judgement by looking at a website and determining if you want to be associated with it. Don't pick and choose based on the website popularity alone.
-
Someone else may be able to give you an 'absolute stopping point', but I really play it by ear if there's something that looks relevant and good, then I'll try and get a link.
I obviously wouldn't put as much effort into getting a link with a lower PA/DA as a high one. If I was to put a lower limit, I'd always use domain authority rather than page authority as this to me is a much better indicator, especially if you're looking for a link on the site in general, not just specifically on the same page as your competitor's link.
If I was to use a lower limit, I'd probably stick around the 40 mark for domain authority to be worth putting time and effort into getting a link, but I would still consider a lower DA if the link was relevant and fairly easy to get.
-
Good response. That helps. Yes, I will use gut instinct. There's one thing, though - I don't want any new sites. One of my requirements is age. Does that change your response? Also, where do you absolutely stop? PA 25? PA 20? I'd like to have a stopping place to rely on.
-
A link can still be good regardless of page authority, simply because there are many other ranking factors involved to determine the quality of a site which simply aren't available to OSE. You could easily get a spammy directory much higher in the OSE listings than a good quality content rich site that's lacking links further down.
I would use a combination of page authority and gut instinct. 40 is probably a good level to use as a marker, however there may be some newish or good content sites further down that you can make a judgement on; it's just that they may be fewer and farther in-between
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain or Category Links for E-Commerce Page?
I am trying to rank with my page on a major keyword for my E-Commerce store. Currently, I am ranking on page 4 in SERP:
Moz Pro | | soralsokal
mydomain.com/category-for-major-keyword Now when people like to link to me, what should I do? Shall they link to: mydomain.com or mydomain.com/category-for-major-keyword What brings me more in terms of ranking for that keyword with my category? Thanks, Robin1 -
Open Site Explorer vs Webmaster Tools
Hi there. OSE is showing 53 linking domains and WMT is showing 161.
Moz Pro | | JeromeSavon
Why are so many missing from OSE. They are all links of a decent age. Thanks0 -
How come a site with low PR and DA is first on everything?
Hi All, I've encountered a site that has PR3 on most important pages (and less on others but no more on any) and DA according to MOZ in the low 40's however it is first on everything on his niche (many keywords). How is it possible? Since it is possible, what is the importance of these metrics anyhow? Thanks
Moz Pro | | BeytzNet0 -
In OSE "Followed Linking Root Domains" = "links from homepages"
In OSE's, "Followed Linking Root Domains" are defined as "The number of root domains that have at least one followed link to a page or domain." Does this mean that if one of my competitors has, let's say, 1000 followed linking root domains, they have a link pointing to them on the homepage of 1000 other sites? Thanks for your help!
Moz Pro | | gerardoH0 -
How come there are no links to my website according to SEOmoz Competive domain analysis, while in google webmaster i do see links.?
I dont see any links to at all when i do a Competitive Domain Analysis in SEOmoz. However i do see links in google webmaster tools. this strikes me as odd. Also when i use open site exployer my website dont seem te be found. In google im on page 9 on my focus keyword so i do think there are links to my site. I would like to know what i can do so i can analyse my links in seomoz Competitive domain analysis. Many thanks. url: http://www.sadpanda.nl
Moz Pro | | Aquive0 -
Are Pro plan users limited to a 3 report limit in open site explorer?
I have Pro Plan but get a 3 report limit for the day when exporting from open site explorer: Login Run a report in open site explorer Click 'Send as CSV' Message shows: Your export has been started and will be emailed to you in 5 - 10 minutes. email arrives Link takes me to a HTML message:
Moz Pro | | bitedigital
You've been busy! Looks like you've hit your 3 report limit for the day. Login or register for a free account to get unlimited reports with data on 5x more links! I thought I could use this unlimited?0 -
How to check Page Authority in bulk?
Hey guys, I'm on the free trial for SEOmoz PRO and I'm in love. One question, though. I've been looking all over the internet for a way to check Page Authority in bulk. Is there a way to do this? Would I need the SEOmoz API? And what is the charge? All I really need is a way to check Page Authority in bulk--no extra bells and whistles. Thanks, Brandon
Moz Pro | | thegreatpursuit0 -
Toolset Q.) Re. Linkscape - How is the External Links (link juice) calculated in the API?
Re. External Links (link-juice) - I really need to know what this reflects.Ie. linkdiagnosis.com divides the PR by external link factors to get an idea of link juice or power - how does Moz calculate this scoring?
Moz Pro | | Turkey0