Is blogging enough to keep my site fresh?
-
I know that one of the things Google looks for is fresh content. My main site is a wordpress site where I have optimized about 12 static pags and I also do blog posts. Assuming I continue to blog, do I need to give my pages a periodic "face lift" or is enough just to keep blogging and add a static page from time to time?
Paul
-
I would also recommend you to be active in social media like Facebook and Twitter.
The social activity is positive in many ways,
1. Creates a buzz around your business, gives Google positive signals about popularity.
2. You will spread your information to friends, customers and others in your industry, it will help you build the brand.
-
Hi Paul.
Keep in mind Google indexes pages, not sites. Your site's DA can affect your page ranking, but otherwise each page is indexed upon it's own merits.
Adding new pages to your site can help IF your site is set up to be dynamic. For example, if your pages automatically add links to the new content in blocks such as "lastest news" or "related articles". It is also helpful to have dynamic internal linking where links are automatically generated to any pages on your site (like wikipedia).
Another way to keep a page fresh is to allow for user generated comments to be added.
You can update your pages, but you want to do it in such a manner as to offer real value to users. Rearranging the text or making other changes solely for the purpose of ranking isn't going to help. An example of a helpful update: if you have a web page on "peaches" and then comment on a recent peach recall.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Penguin recovery, no manual action. Are our EMD sites killing our brand site?
Hi guys, Our brand site (http://urban3d.net) has been seeing steady decline due to algorithm updates for the past two years. Our previous SEO company engaged in some black-hat link building which has hurt us very badly. We have recently re-launched the site, with better design, better content, and completed a disavow of hundreds of bad links. The site is technically indexed, but is still nowhere in the SERPs after months of work to recover it by our internal marketing team. The last SEO company also told us to build EMD sites for our core services, which we did: http://3dvisualisation.co.uk/ http://propertybrochure.com/ http://kitchencgi.com/ My question is - could these EMD sites now hurting us even further and stopping our main brand site from ranking? Our plan is to rescue our brand site, with a view to retiring these outlier sites. However, with no progress on the brand site, we can't afford to remove these site (which are ranking). It seems a bit chicken and egg. Any advice would be very much appreciated. Aidan, Urban 3D
Intermediate & Advanced SEO | | aidancass0 -
Why is this url redirecting to our site?
I was doing an audit on our site and searching for duplicate content using some different terms from each of our pages. I came across the following result: www.sswug.org/url/32639 redirects to our website. Is that normal? There are hundreds of these url's in google all with the exact same description. I thought it was odd. Any ideas and what is the consequence of this?
Intermediate & Advanced SEO | | Sika220 -
Site: inurl: Search
I have a site that allows for multiple filter options and some of these URL's have these have been indexed. I am in the process of adding the noindex, nofollow meta tag to these pages but I want to have an idea of how many of these URL's have been indexed so I can monitor when these have been re crawled and dropped. The structure for these URL's is: http://www.example.co.uk/category/women/shopby/brand1--brand2.html The unique identifier for the multiple filtered URL's is --, however I've tried using site:example.co.uk inurl:-- but this doesn't seem to work. I have also tried using regex but still no success. I was wondering if there is a way around this so I can get a rough idea of how many of these URL's have been indexed? Thanks
Intermediate & Advanced SEO | | GrappleAgency0 -
Real Estate Site Question
I'm working on this site: www.aldodavico.com - who is a real estate agent in Miami. Any ideas/best practices for SEO for a site like this one? It's got about 500 pages. I've never deal with such a huge site before.
Intermediate & Advanced SEO | | mrodriguez14400 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0 -
How to see which site Google views as a scraper site?
If we have content on our site that is found on another site, what is the best way to know which site Google views as the original source? If you search for a line of the content such as "xyz abc etc" and the other site shows before yours in search results, does that mean that Google views that site as the original source?
Intermediate & Advanced SEO | | nicole.healthline0 -
Multiple blogs for seo
I have signed up for some rather expensive lawyer directories that have very high domain PR, 's of 6 or 7 . Some of these allow you to make blog posts or articles on their site which should be good for SEO because of the high domain PR. I understand that if I do a lot of posts on one of these blogs with links back to my site, I should rapidly reach the point of diminishing returns because they are all coming from the same domain. Therefore, I plan to mix up my blo posts betwee several of these sites and also rewrite them and post them on my own site's blog. My question is this, if I post on any of these sites and I link back to internal pages of my site, and not to the home page, does this offset the "diminishing returns" factor? Paul
Intermediate & Advanced SEO | | diogenes0 -
Blog - on the domain or place on separate site, now that Panda ranks for bounce, TOP, depth of visit
Over 10 years ago, we decided to run our blog external to our main website. contrary to conventional wisdom then, we thought we’d have more control/opps for generating external anchor text links, plus working in a bona fide blog software environment (WP). As we had hoped, the blog generated alot of strong inbound links, captured inbound links of it own from other sites and I think, helped improve our SERPs and traffic. Once the blog was established and with the redesign of the website, we capitulated, and finally moved the blog onto the main domain. After reading a number of pieces on Panda and the new reality of SEO, sounds like bounce rates (in particular), time on page, and other GA measures may have a more profound influence on google rankings now. Given that blogs are notoriously for high bounce rates (ours is), low time on site, depth of visit, seems logical that it adversely affects our site averages for the main domain). Is it time to re-consider pulling our blog off the main domain to reassert the ‘true’ GA measures of the main domain? I guess it still gets down to the question... is the advantage of all the inbound links to the blog on the main domain of greater value than moving the blog off-site and reasserting better 'site stats' for google's pando algo? Thanks.
Intermediate & Advanced SEO | | ahw0