How to Define Best Structure of Title Tag and Meta Description?
-
I want to define best structure of Title Tag and Meta Description for my eCommerce website. There are too many categories over there and many be increase in near future.
There are 7K+ products live on website so, it's quite hard to develop Title Tag and Meta Description for all product pages. That's why I have set automatic Title Tag and Meta Description creation with help of developers.
I want to do similar stuff for my category pages. Can anyone suggest me structure of Title Tag and Meta Description which suppose to help me in well over Google's organic result.
I have define structure as follow.
Title Tag:
Category Name: FREE Shipping & Discount Category Name | Vista Stores
Meta Description:
Category Name with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Category Name.
Meta Keywords:
Category Name
I also want to give real time example with specific URL. (http://www.vistastores.com/69_21/outdoor/patio-umbrellas.html)
Category Name = Patio Umbrellas so with help of above structure Title Tag and Meta Description will be as follow.
Title Tag:
Patio Umbrellas: FREE Shipping & Discount Patio Umbrellas | Vista Stores
Meta Description:
Patio Umbrellas with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Patio Umbrellas.
Meta Keywords:
Patio Umbrellas
So, Does it matter for good performance? If any inputs in same direction so I am eager to read it.
-
How your tags are generated are not considered in any form. Your e-commerce solution can automatically generate the tags, or you can manually create them.
The content of the tags themselves are what's important, not how they are created.
-
Oh great. BTW: Automatic Meta info creation will not mesh up my organic ranking. Right??
-
Meta Keywords should not be used at all. They offer absolutely no SEO value. It is simply extra HTML code which needs to be processed every time a page loads.
For the title tag, there are two considerations: ranking and CTR. From a pure ranking perspective, your title should be short and focus on unique keywords or phrases people will use to locate your page. Example: "Patio Umbrellas" or "Patio Umbrellas | Vista Stores".
From a CTR perspective "Free Shipping" is attractive, but I would recommend using that phrase as the first words of your meta description, not the title tag. Example of Meta Description: "FREE Shipping on Discounted Patio Umbrellas. 100% Price Guarantee!. Buy today and save 20-40% on attractive, modern Patio Umbrellas."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The meta tags: Title and Description, showing unexpected results on google
When I type my company name on google "Navneet Gems", it shows a very different meta tag then what it actually is. How do I change this meta descrption when its non-existent on my homepage? The worst is, it is having a spelling mistake. We want to correct this.
On-Page Optimization | | Navneet.Agarwal20160 -
Meta Description
Hey folks, I'm having a little problem with meta description. https://www.google.com/search?q=SSl-5+duncan&oq=SSl-5+duncan+&aqs=chrome..69i57j0l5.3486j0j4&sourceid=chrome&es_sm=91&ie=UTF-8 If you look at that first result it looks like this: Custom Staggered Strat | Seymour Duncan <cite class="_Rm">www.seymourduncan.com/pickup/custom-staggered-strat</cite>Custom Staggered Strat SSL-5. Home; / Pickups ... Maserati tribute - Fender Stratocaster with seymour duncan ssl 5 ... Talk Tone @seymourduncanpickups ...Even while the meta description code is this:name="description" itemprop="description" content="The ultimate overwound Strat single coil pickup, found in the bridge position of the David Gilmour Signature Fender Stratocaster." />We are seeing the same issue here in many places:https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=seymour duncan blogUsing the All In One SEO Pack - Any suggestions as to what might be causing this or how to fix it?
On-Page Optimization | | ScottOlson0 -
Alt and title tags on images
For SEO, are alt and title tags still worth the effort? Or have they gone the way of meta keywords? I can see having alt tags for visually impaired reasons, but at this point is there any SEO reason to use them?
On-Page Optimization | | CompucastWeb0 -
Using Robots Meta Tag on Review Form Pages
I have gone over this so many times and I just can't seem to get it straight and hope someone can help me out with a couple of questions: Right now, on my dynamically created pages created by filters (located on the category pages) I am using rel""canonical" to point them to their respective category page. Should I also use the robots meta tag as well? Similarly, each product I have on my site has a review form on it and thus is getting indexed by Google. I have placed the same canonical tag on them as well pointing them to the page with the review form on it. In the past I used robots.txt to block google from the review pages but this didn't really do much. Should I be using the robots meta tag on these pages as well? If I used the robots meta tag should I noindex,nofollow? Thanks in advance, Jake
On-Page Optimization | | jake3720 -
I am optimizing title tags and was wondering if it makes a difference if I use "commas" in between keywords that are synonyms or should I use "and" instead?
For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".
On-Page Optimization | | EcomLkwd0 -
Can you change meta description at any time without loosing rankings?
I'm wondering if it is possible to change the meta description of a page on your site at any time without it affecting rankings on google? Is it only changing how my SERP looks? Or could bad things happen to changing your meta description? Appreciate all opinions on this one, thank you guys!
On-Page Optimization | | danielpett0 -
Strange meta description shown in SERPS
Hi there, I recently stumbled upon a strange phenomenon in the SERPs. Here's the situation: A customer’s website is ranking for a keyword with the root domain. Strangely the actual meta description (as implemented in the source code) is not shown. Instead Google takes the H1-Header and a part of a short element from a contact form. Any clue/hint, how this could have happened and can be changed? Sorry, that I can’t name the domain and the keyword (in German), but I hope, the above explains the problem. Thanks in advance and cheers from Germany Sven
On-Page Optimization | | targi420 -
H1 tag in the footer?
Quick question: I have been scouring SEOMoz.org along with webmaster forums looking for an answer, but we have a person who insists that the H1 tag be located in the Footer. I feel that is is fundamentally wrong because it is not the intent of the H1 tag, and I do not believe it is a best practice. That being said would we see what little value the H1 tag has disappear if we put it in the footer, would we be penalized, or am I being too vanilla by wanting to keep it in the Title position?
On-Page Optimization | | travelclickseo0