Similar Keywords/Different Pages
-
My question is about my content strategy regarding keywords and page creation. For this example I will use the following keywords:
"widget financing"
"widget leasing"
"widget loans"
"thingy financing"
"thingy leasing"
"leasing loans"
"whatchamacallit financing"
"whatchamacallit leasing"
"whatchamacalit loans"
You get the idea. Now I have created a separate page for each of these keywords. There are about 70 keywords and their respective pages. Although all of these describe the same thing I have re-written each page. In other words I didn't use the same content and just substituted the keywords. Each page is roughly 200 to 500 words. I do rank very well for most of these keywords.
I would post some of the pages from my site here but I didn't know if that is frowned on.
My fear/concern is will I get in trouble in a "post Panda" world.
Again, the pages rank very well I just want to be in good graces with Google going forward.
-
Also.. If each of your pages is receiving a fair amount of traffic through organic search, then again it's less of a problem. If people are clicking through to your site and landing on those pages (without an excessively high bounce rate) then this should signal to google that those pages are proving relevant to your visitors.
-
Hmmm, it's a tough one to call. Your pages are working fine for you at the moment so I'd probably be hesitant to change anything, however...
Although you have re-written the content, they each contain a similar link structure (e.g. all pointing to the same application form) and contain the same Youtube video link for example, so I wouldn't put it past an algorithm update to pick up on this, notice the similarities and frown slightly on it.
I suppose the 'correct' way in google's eyes would be to create a single (or just a few), rich content page(s) that offer fresh relevant content on each and lists all the types of truck that you can provide finance for and focus your efforts onto this/these few pages. This would make the page(s) relevant and there would be no irrelevant or duplication issues - but this would be time consuming and more than likely negatively affect your keyword rankings in the short term at least.
If I were you I would be hesitant to change something that is currently proving effective in your particular keyword niches until you actually notice a ranking drop, but others may offer a different opinion. You may just want to enrich the content further on your existing pages and try and make them stand out as being necessary. Perhaps put a bit more information about dump trucks on the dump truck page and a recent piece of news about semi trucks on the semi truck financing page - this would then differentiate the pages from each other more.
Try taking a look at these links for some tips and help;
-
-
Jason,
If you're currently ranking well after several panda updates, then it's probably not a problem and as long as each page is written well and offers quality content, then it should keep the panda happy.
However posting your pages isn't frowned upon, in fact it's probably encouraged so that the Mozzer's can answer your question better.
If you can give some example pages, it would probably help answer your question more appropriately
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding 1M (legitimate/correct) internal backlinks to an orphan page trip algo penalty?
We have a massive long tail user generated gamification strategy that has worked really well. Because of that success we haven't really been paying enough attention to SEO and in looking around caught some glaring issues. The section of our site that works as long tail goes from overview page > first classification > sub classification > specific long tail term page. Looks like we were relying on google to crawl/use forms to go from our overview page to the first classification BUT those resulting pages were orphaned - so www.mysite.com/product/category_1 defaulted back to the search page creating duplicate issues. www.mysite.com/product/category_1 and www.mysite.com/product/category_2 and www.mysite.com/product/category_3 all had duplicate content as they all reverted to the overview page. It's clear we need to make an actual breadcrumb trail and proper site taxonomy/linkage. I'm wanting to do this on just this one area first, but it's a big section with over 3M indexed "specific long tail term pages". I want to just add a simple breadcurmb trail in a sub navigation menu but doing so will literally create millions of new internal backlinks from specific term pages to their sub & parent category pages. Although we're missing the intermediary category breadcrumbs, we did have a breadcrumb coming back to the main overview page - that was tagged nofollow. So now I'm contemplating adding millions of (proper) backlinks and removing a nofollow tag from another million internal back links. All of this seems in line with "best practices" but what I have not been able to determine is if there is a proper/better way to roll these changes out so as to not trigger an algorithm penalty. I am also reticent about making too many changes too quickly but these are SEO 101 basics that need to be rectified. Is it a mistake to make good improvements too quickly? Thanks!
On-Page Optimization | | DrewProZ1 -
Sale page ranking for "[blank] for sale" keywords
My company's Ecommerce site has a sale category that is currently out performing some of our normal categories in the SERPs for "[blank] for sale" keywords. For example the sale category landing page is ranking for the keyword "vegetable seeds for sale" rather than the vegetable seed category. Has anyone ever dealt with a similar situation to this? or does anyone have general advice for optimizing (or weakening) sale pages?
On-Page Optimization | | Scoleman1 -
Understanding why our new page doesn't rank. Internal link structure to blame? + understand canonical pages more.
Hi guys. Sorry it's an essay...BUT, i think a lot of you will find this an interesting question. This question is in 2 (related) parts, and I imagine it would be an 'advanced' SEO question. Hoping you guys can help bring some real insight 🙂 Always amazed at the quality for this forum/ community. **Context... ** We had a duplicate content issue caused by this page and it's product permutations, so we placed canonical tags on all the product permutations to solve it. Worked a treat. However, we now have more **product ranges. **We now sell Diaries, Notebooks & Music books, which are clearly different from one another. So...we've placed canonical tags on all the product permutations leading back to the 'parent' theme. In other words, all the diary permutations 'lead back' to the diary page. All the notebooks permutations 'lead back' to the main notebook page. So on and so forth. Make sense so far? Context end..... Issue. Amazingly our Diary page outranks our notebook pagefor the search term 'Design your own Notebook'. The notebook page is well optimised for this search term, and the diary page avoids the word 'notebook' altogether (so no keyword cannibalisation going on). Possible reason? Our Diary page has a vast amount of internal links to it throughout our site. The notebook page has only a few. Could this be the issue? If so, what reading/ blogs/ content/ tools would you recommend to help understand and solve this problem? i.e) Better understanding internal link structure for SEO. 2nd part of the question (in the context of internal linking for SEO). When there are internal links to a page with a conical tag does that 'count' towards the 'parent page', or simply towards that specific page? I really hope that makes sense. If it's clear as mud just shout. Isaac. EDIT: All pages in question have been indexed since we added these changes to the site.
On-Page Optimization | | isaac6630 -
Any idea how Google is doing this? Is it schematic? http://techcrunch.com/2014/02/28/google-adds-full-restaurant-menus-to-its-search-results-pages/
Google is now showing menus on select searches. Any idea how they are getting this information? I would like to make sure my clients get visibility this way.
On-Page Optimization | | Ron_McCabe0 -
Homepage title on pages/posts title
I want to see the title of the page/post. Right now it is indexing it like page name / homepage name site:forumlist.info Brief info about site
On-Page Optimization | | csfarnsworth
Build in wordpress
SEO Plugin "All in one SEO pack" Settings snapshot are available below http://i.imgur.com/G278Y1Z.png http://imgur.com/gb0YQUO http://imgur.com/fbXQgd1 http://imgur.com/atj3AS4 Anyone can guide me how to fix it?0 -
Keywords to optimize
In the menu there's an item with a submenu with 4 items (pages) and another item with a submenu with almost the same pages with a litle bit different content. The problem is that one keyword can be applied and must be applied to the similar pages (the topic is very similar). I guess the number of keywords that we optimize is also important too. Optimizing minimun 8 keywords seems to me very hard. I' was told to optimize for a very low number of keywords but then we have the problem of redundancy. What should I do? Thanks!
On-Page Optimization | | juanmiguelcr0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
301 redirect OK for a newer version of a page that is a different url?
I have about 500 products with multiple urls for the same product, but different versions. I sell wine and have a different page for each vintage. I've decided that is not the best way to go, and want to point the older vintage pages to the latest version page, and make that the only page for the product as time goes on. Do I have to put a link in the text from each older page to the newer, or can I use a 301 to redirect them to the new page? I don't want google to think I'm pulling something funny.
On-Page Optimization | | JeanYates0