Linking Value of a Page
-
Is it worth the effort trying to secure a link if the site has high domain authority but the page I want to link to me has page authority of 1?
-
if it is a dofollow link and it is free then go ahead and get it. It does help a bit, not much. If it is a nofollow then it does not help with pagerank but the anchor text of the link still counts. So if you want to rank for idaho potatos, even a nofollow link with idaho potatos in it counts a bit. Dofollow counts for pagerank as well.
-
One trick you can use to check how long it's been indexed is to do a search with
site:www.nameofdomain.com/exect-page-url.html
Then on the left use the search tool custom date range (show search tools > Custom range...).
Start checking dates in a patterned way. You can diecide how you want to start this off, if you have a best guess etc., but basically something like:
Select Jan 1st 2000 and Today. Does it show up? Sure it does, so roll the later date field back to the 1st of two months ago. Still there? ...Repeat this until you see it disapear form the results, then your close. Narrow the dates within that month.
Brian
-
Hi Wayne,
Although quite grey hat the technique of 'profile linking' proves this to be true. I have seen my client sites climbing the rankings linking to sites of page rank 3,4,5 sites yet the actual page the links is on has pr 0.
Obviously we all want that home page link but I feel inner pages have just as much as value as root domains. Obviously look at the page your linking from in terms of relevance, number of links etc, but I would recommend you go for it.
Kind Regards
Neil
-
You can check on the Wayback Machine http://web.archive.org/web/, to give you a general idea at least, but it does not have an archive of all sub pages. But if it is in there, you know how old it is at least. Anyone knows of other tools to check page age (not domain age)?
-
Thanks, good to know. How can I check the age of the page?
-
Yes. I would say that domain authority is a better ranking factor than page authority and as long as the domain authority is suitably high then go for it. The only exception I would make to this is maybe if the page in question was for some reason particularly spammy, but with a high DA site, this shouldn't be the case....
Say I manage to get a link on the bbc's website. Whether the page with the link was a couple of sub pages deep and brand new doesn't really matter. It's still a cracking link as it's from a highly trusted domain.
-
I would agree with Manischa - also, look at the age of the page itself, if it is new it will naturally have a low score that should pick up in time anyway. Relevancy though as always is the key.
-
If the topic of the page is relevant to your website: yes, definitely. Of course, search engines should be able to access the page, and it should not be buried very low in their site structure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
What are the SEO value of revolving or rotating lists of links?
What are the SEO value of revolving or rotating lists of links? For example the links at the bottom of the homepage of inlandnwopera.com. The links are based in images and I am not really sure Google would pick them up but they do appear on ahrefs.com. Thank you.
Link Building | | RandyHT0 -
Why Links from Top Level Domains doesn't Pass Link Equity?
Hello, I have a doubt about Equity-Passing links report of OpensiteExplorer.org According to Sam Weber http://moz.com/community/users/432678 links which pass value from one page to another including followed 301 and Meta refresh links are under Equity-Passing links. I am surprising after looking at the links report generated by opensiteexplorer.org. Most of the article and directory links which have low DA and PA are under Equity-Passing links. Whereas websites like EzineArticle or Articlebase which have good DA and PA are not found in either Equity-passing links or under only nofollow category. Please suggest me if the report of Opensiteexplorer is not good enough or the links from the site like Ezine Article doesn’t pass the link equity. Thanks.
Link Building | | TopLeagueTechnologies0 -
Home Page & Most Important Category Page Cannibalizing Each Other
OK, so here goes. We have an odd situation on our hands. Our website sells a product technically known as "nail polish strips". We are a small player at the moment, but the reviews we've gotten in "side-by-side" comparisons vs. the big boys have been crazy, and literally always in our favor. Now the issue..... The best way to describe our product as mentioned above is they are Nail Polish Strips. Our domain name includes the term "Nail Strips" in it. Of the 200+ bloggers that have done reviews and provided us links, about 80% or so have linked to the home page, most just using our websites name, some have been nice enough to actually use keyword terms like nail polish strips. Moral of the story, for the term nail polish strips, our link profile would indicate to the google machine that our home page is stronger for this term. THE BIG ISSUE HOWEVER...... Our main category on the site that shows products is the page we originally intended to optimize for the term Nail Polish Strips. And our aim was going to be to optimize our home page for something else, like maybe plain old Nail Strips. THE BIGGER ISSUE...... At any given moment, Google is having a hard time figuring it out. Based on our link profile, we should be on page one, but what we're seeing is today, it's our Nail Polish Strips category page that ranks for that term, and tomorrow that listing will be replaced with our home page. Literally, last night the home page was on the top of page two, and today, the category page is on the middle of page two. They keep flip flopping. Sometimes they both appear within the first 3 pages, sometimes only one appears on page two, the other drops out of the top 10 pages. OUR THINKING IS....... Our home page obviously has more strength and if the google machine is even implying they like it for that term, we might as well accommodate that. Keyword spy shows this term has a volume of around 18,000 searches. The term isn't hugely competitive, so we planned to 301-redirect the current category page URL that is competing with the home page, to the home page, and re-create and optimize the category page for something different, like Nail Polish Stickers or something to that effect. THE FINAL ISSUE....... The term stickers in this industry as it relates to our product has been the victim of a negative PR campaign because the big boys (or girls) are trying to say "Nail Stickers" are garbage as opposed to "Nail Polish Strips". The problem is Nail Stickers gets a lot more traffic. So we figured, we'd optimize the category page for Nail Polish Stickers, and explain in the text, that despite what some of our competitors say, just because we're using the word "stickers" to describe them, doesn't mean they are bad, so on and so forth. I ONLY MENTION THIS SO YOU SEE WHY I'M HESITANT TO PULL THE TRIGGER ON OUR ABOVE FIX. I know this is long, and I'm not doing a great job of putting it in to words, but any insight will help. I'm supposed to pull the trigger today or tomorrow on this re-direct and new strategy, but don't want to do so until I get some of my fellow ninja's opinions.
Link Building | | AarcMediaGroup0 -
Link building
Hello everyone, I am building links for an e-commerce site and I need to increase the value of the links we get by placing them on specific pages in order to pass more juice to inner pages. Which part of the website should I point the links to? Because there is no content section on the site what I can do is either link to the homepage (not an option) or link to inner pages such as category/subcategory/product pages. My doubt is that it wouldn't look natural to link to products pages from a piece of content or from a site where people go with the intention not to buy but to get information. Any opinions on this?
Link Building | | PremioOscar0 -
Should I link from my blog back to my product pages?
Hello... I just installed a blog on my Magento site. My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective. If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site? I know I can do this, the question is should i, from google's perspective. A) should i link the word (flashlights) to that category on my page B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence... THANKS!
Link Building | | Prime850