Should I update old well-ranked posts?
-
I have a Wordpress site and I think I have "split content" problem.
We use to publish preview info, i.e. "leaked images of iphone 5". Some weeks later, official release with official images. And some weeks later, our own review with quality content and pictures.
Sometimes the first post are well ranked, but the best content is in our review. How should I manage that?
I tried to make a page of each product and link it, but posts stills rank better than pages. And now I have several pages for the same keyword, ie:
mysite.com/2011/08/11/leaked-images-of-iphone-5
mysite.com/2011/09/15/iphone-5-official
mysite.com/2011/10/15/iphone-5-mysite-review
and all linked in mysite.com/phones/iphone5 ... and mysite.com/tag/iphone5
What do you think is best approach to this kind of site? Thank you!
-
For Google News entry this strategy would simply not work. I also wonder if a single page would make you a subject authority. The bots may sense that you are trying to game them. with all those 301's.
-
If i were you, i would have 301 all the versions to the page which is ranking highest for the targeted keyword and put all the contents on that page to make it a super rich link bait.
-
You often see this where an old, well ranked post will have a chunk added at the top saying something like
"This is an old post, you maybe interested in this newer version or X, Y & Z"
Then you get the benefit of the old post and the new post but you keep the old one as is and use it as a funnel to other relevant content.
Of course, the specific approach depends on the post and the proposed updates but... this works for me.
Marcus
-
Updating old posts will not allow you the benefit of having your article getting into Google News. Here is what I would suggest.
1. Create a category page with links to all articles on that subject. Add some content and recent photos and videos to the category page.
2. On your related articles that are surfacing on top in the search results, link on top of the article to the newest article
-
There's a couple of options I can think of
1. 301 the preview to the article. I'm not a fan of this (more content is always better than less) but it would do what you want instantly. It's also not easy with your setup.
2. Edit your preview post and only add the link to the article. This is a much more natural solution. That should pass some of the PR from your well ranked preview to your less stellar article and it would help people visiting your site to see that there's more content to view (less bounce rate!).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page and ranking
I have a problem and i have a question on that. Many important keywords and long tail keywords are ranking with the home page url.
Technical SEO | | mazzamz
How can i enrich the home page content without having a bad result and should i try to make the google spider send to more specific page?0 -
Page Rank Flow
I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks
Technical SEO | | AL123al0 -
Page Authority on Huffington Post
I was looking into my website backlinks and noticed that a link Huffington Post post has only one page authority while the other post has high page authority like 30 or 40. http://www.huffingtonpost.com/toby-nwazor/is-it-time-to-retire-the-_b_10610052.html Please suggest what can be the issue. Thanks!
Technical SEO | | 1MS0 -
Why is our login page ranked higher than our homepage?
Hello everyone, When you search "ProtonMail", our Login page always ranks #1 while our homepage ranks #2. We're unsure why this is happening. The PA for our homepage is higher than the login page, and the login page itself basically has zero content except for a login form. We don't want to put the login page on robots.txt, we want to do our best to preserve it so that people can login. However it still does not make sense to us how the login page ranks higher, even though it has a lesser PA. I'd appreciate any help or advice you might have. Thank you.
Technical SEO | | kevinzh0 -
Rankings after manual penalty removal
I've just started working on a ecommerce website that was hit by Penguin 2.0 in May (It was ranking 2nd for it's major keyword at the time) and it hasn't been indexing for that keyword since After a lot of link removal, the reconsideration request was accepted and the manual penalty had been removed. Rankings haven't really improved and that specific keyword has not been reindexed The site does have a lot of not found errors (It was 5.5k but recently taken down to 4k) but it was still ranking before the penalty. Is there anything you believe I'm missing? Is it the onsite errors that are flagging the site as unreliable? I thought it would still appear for the keyword if that was the case
Technical SEO | | Sandeep_Matharu0 -
Turn multiple Wordpress posts in to a PDF?
Has anyone any experience with creating a PDF from a bunch of posts from a wordpress site? I want to send some people a PDF of the latest posts within one of my blog categories. There is around 20 I want to pull in to a PDF Any ideas how to do this?
Technical SEO | | JohnPeters0 -
Does this page crawl well?
I just put up a page that uses an image map to illustrate a national currency note. http://www.antiquebanknotes.com/NationalCurrency/National-Bank-Note-Information.aspx My goal with this page is get results for National Bank Note. But I know image maps are wierd creatures and not good for linking. My question is, will Google index my tooltips and find this page useful and therefore worthy? I think the content is useful for my users but I just don't know if the implementation will work well. This screen will eventually have 5 or 6 notes on it and I don't want to do it the concensus is negative... Thanks for any advice.
Technical SEO | | Banknotes0 -
PR Ranks
Do they really have a lot of value on how a site performs on Google? What is the best way to raise your PR Rank?
Technical SEO | | CalgaryRealtor390