Build links through blogging?
-
Although my site is a wordpress site it presently has about as many static pages as blog posts. The site has a lot of directory links and is doing pretty good with a PR3 after about a year. When I first put the site up I had a well known blogging expert help me with the permalinks and a couple of other things and he said that with a blog there is no need to build links, it can all be done through natural link acquisition off of the blog posts. I was skeptical at the time because it seemed that a lawyer's site was something not a lot of people would be interested enough in to link to it. Now I am thinking about trying his stragegy, as 1 of my blog posts that I put up on a very topical subject immediately got about 15 backlinks.
My questions are:
-
Is it reasonable to try to build links just by posting frequent topical blog posts?
-
If yes, should I have links in the blog posts to my home page, to internal pages, or both?
\
Paul
-
-
Great question and Dan already provided a superb answer I would just like to add my 2 cents. It is valid to assume that posting topical content can gain you links but the truth of the matter is we can't know for certain what will float . We've created content that we thought was top notch only to see it wither and die by the wayside and some times we'd just throw something together and that gets picked up and generates decent links . So build links with the intent to generate some visibility,traction and traffic and if the content is good organic links should naturally follow .
Content and links in this game are kinda like Batman and Robin , pretty good on their own but awesome together.
Definitely link to relevant content from your blog posts . Relevant links pass juice be they external or internal .
As far as blog posts being cut and dry , write more and try different slants, market with panache . Lawyers get paid by the minute to offer their thoughts and your readers should be lucky to be served this free.
Hope this helps ..
-
Hi
Acquiring links requires the marriage (no pun intended) of creating great content AND pro-actively going after links in an ethical way. And actually, it can even be that the need for a link for a certain topic can inspire you to create a particular blog post, for the sake of getting that link.
So yes, a blog is a great place to start, because you're creating fresh content, and hopefully if its good enough people will naturally want to share it.
One tip (I think I was able to find your site). You have a Facebook share button on your blog posts but not a Twitter button. I'd HIGHLY recommend adding one, since getting your site tweeted is crucial to sharing as well.
-Dan
Forgot your second question: Your menu at the top supplies the link to the homepage. Put internal links where it makes sense from a user standpoint, and just use natural looking anchor text, with exact or partial keyword match. But don't go overboard, you don't want it to look spammy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building problems
Hello everyone
Link Building | | mkeshavarzmozprodt
I am not sure about the way Moz rank websites but sometimes I think it's a bit confusing. As an example, it kept changing in 3 days by going up and down. In addition, It is not compatible with my Ahrefs ranking. Would you please tell me which one is more correct and accurate in terms of my website authority?
It would be my pleasure if you take look at it first. Thank you in advance.
https://www.englishdon.ir/0 -
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Would it be a valid "link building' strategy to pay youtube video owners, to link to our company website in the decription of a certain video. ( For popular video's that are relevant )
I was wondering if it would it be a valid "link building' strategy to pay / work out a deal with youtube video owners, to link to our company website in the decription of a certain video they posted? ( For popular video's that are relevant to our business. ) Anyone have any thoughts on this? Thanks in advance! Steven
Link Building | | RockyMountainFlyboard0 -
Totally puzzled by link building/content marketing
Hey Mozzers! 🙂 I'm going to be starting link building for a website soon and I am having some trouble wrapping my head around a couple of things. First of all, in the current world of SEO, where should I be looking to generate links? Is it as simple as reaching out to bloggers and trawling through competitors links? Or is there something more? In relation to this, if I were to generate a good number of links from high authority sites, how would this effect my ranking for keywords (assuming the anchor text for those links is the website URL)? The other thing I'm a little puzzled by is, if I were to write a great article on the websites blog and it gains traction in social media circles, people would (I assume) only share a link to the blog post instead of the actual article itself. How would this effect the ranking of keywords that I have optomised (anchor text etc.) for in the article? I assume this is where guest blogging would come in? Any help would be HUGELY appreciated. I've been trying to logic this one out the last couple of days and just can't do it 😕 Thanks a lot to anyone who replies 🙂
Link Building | | CD_20161 -
Links Building from contractors on eLance.com
Hi, I never hire somebody to create link building to point to our sites. On eLance.com you can hire a SEO contractor to build link our your domaine. New to SEO, is worth it to do so? Is there things I should should be careful about? Things I need to clarify before hiring somebody? Things I need to confirm or ask before hiring such contractors? Most of those ''SEO Expert'' are from India and some have perfect ratings on this site. I have 2 eCommerce sites and we only have a average of 3 sales a day. I can't afford price companies are asking in North America. For a lot less, eLance maybe the solution for our home base business. What is your advice on this? Thank you BigBlaze
Link Building | | BigBlaze2051 -
Link Building with Bloggers
I want to know when it comes to link building with relevant bloggers, is there a difference among the following in terms of SEO value? product review product giveaway guest blog Also, what would look natural o Google as how many of such links I can build per month? We are a consumer products, we've had lots of bloggers approach us wanting to do the above link building with us, if they fit the profile, high quality site, relevant to our business, does that mean I can do as many per month as we'd like to?
Link Building | | ypl0 -
Link building monitor
Hi i am trying to find a good link building monitoring tool, all the ones I have looked at are terrible. Basically i want to import my list of links so they can be monitored then emailed when failing. Can anyone suggest one they have used?
Link Building | | TomBarker820