Call tracking and Local SEO
-
I am the in house SEO/Web for a multi-branch/multi-state company and I am having a hard time tracking the amount of calls that are coming off of our site to the many branches.
I am wondering if there are any tips for use call tracking numbers without negatively impacting my local SEO results?
In one of the webinars they touched on image replacement and also that it some situations it might be out to just use the tracking numbers.
-
I am going to leave the SERP, Yellow pages etc the actual number.
The places I am wanting to track are on our main corporate site and on the branch specific websites.
As far as PPC vs Organic etc I want to track all traffic sources. Right now I am most interested in trying to get a better web vs non-web tracking at the branch level. This will help me show how much business the web is driving vs local paper phone books, word of mouth, etc.
-
There are solutions for call tracking available that shouldn't negatively impact your SEO. One solution is to use an image replacement, another is to use javascript and figure out what type of source is referring the traffic and show an appropriate number.
How granular are you wanting to track your data? Do you just want to know direct vs ppc vs organic, or are you wanting to know each PPC keyword that drove traffic and which of those keywords converted? That'll affect the number of phone numbers involved and the cost.
For your local SEO, you will want to submit your regular phone number, not any toll-free number or tracking number. To the best of my knowledge, there's no good way to track the calls from people calling directly from the local SERPs, but you need those phone numbers consistent with all of the other published information that contributes to your NAP (Name/Address/Phone). Having the yellow pages with one phone number, other links with other phone numbers, and your local listing with yet a different phone number is a Bad Thing. Sorry I can't quantify it for you, I just know you want everything the same for that listing.
I hope this has helped. In a previous job, I worked for a company that provided call tracking and ROI solutions which is where I got some of this knowledge. I myself haven't implemented call tracking on my website, but I'm aware of a lot of the factors involved.
-
You could script in that all organic traffic is displayed one number and all ppc another. Theory is that organically it's a consistent number across the board. Only ppc, or other sources would see a different number.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimized filename management for SEO
Hi, I'm currently undertaking a project to manage better my images and to rank for image searches. My site uses mod_pagespeed to optimises images, therefore image urls are changed to a pretty seo unfriendly url or even sometimes inlined within my page. On top of that I generally resize all my images by passing the desired file dimension within the image url in order to optimise the loading time of my site. Is there a way to provide a hint to google that I have a much better quality image with higher dimensions and better name? Can i specify within my image sitemap an image that actually does have different dimensions and a different within the page it serves? Are there better tricks to achieve that? Thanks in advance
Technical SEO | | mattam0 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
SSl and SEO
Does the type of SSL used on a site have any significance to trust and seo ranking?
Technical SEO | | unikey0 -
Mobile SERPS: how to optimize for call button
Hi, I have 2 questions about the "call" button on mobile google serps when doing a business name search: -since when is this button available in SERPS -is there anything specific you can do to actually have google display that call button (schema.org, ...) Kind regards Pieter
Technical SEO | | TruvoDirectories0 -
Free Joomla SEO Extension?
Hi all -- all along, I have used Tag Meta as a super simple Joomla extension to manage page titles. The most recent Joomla site I manage is using K2. The Tag Meta extension will install, but something with K2 is overriding the page titles that I put in. Thus, I am simply looking for a free (if at all possible) Joomla extension that will allow me to enter unique page titles for each page of the site without changing the Joomla page title of each page. Or, if anyone has had the same problem, I'm looking for a solution to make Tag Meta and K2 play nice. Any suggestions?
Technical SEO | | Bandicoot0 -
Newly appointed SEO at a small company
Hi. I am new to the world of SEO, and SEOmoz has already taught me a lot. I am a newly appointed in house SEO at www.completeoffice.co.uk. They want to rank for the keyword office interior design, but I noticed that all the keywords they are trying to rank for, there homepage shows up on search results. So I optimised the on page SEO of their website for the specific office interior design page. http://www.completeoffice.co.uk/interiors.aspx. I took it from a grade F to a grade A. Currently they are showing up just outside the top 50 for office interior design, and its the homepage in the google results. Now I have made these changes and on page optimised the SEO for this page to be solely for office interior design keyword will the search results change so that it is the specific office interior design page showing and linking to , or will it always remain the home page. I have optimised many of the other pages in this way so that a keyword will link to the relevant page and rank for that relevant page, rather than get the home page to rank for 30 keywords. Thanks for any help.
Technical SEO | | CompleteOffice1 -
Entry based content and SEO
My E-commerce team is implementing functionality that allows us to display different content based on what channel and even what keyword the customers used to reach our page. This is of course a move that we believe will strengthen our conversion rates, but how will this effect our organic search listings? Do you guys have any examples of how this could affect us, and are there any technology pitfalls that we absolutely need to know about?
Technical SEO | | GEMoney_No0 -
SEO LINKS
New to S.E.O. so excuse my naivety. I have made lots of new links some of them paid for e.g. Best of the Web but I don’t see any change in the latest competitive link analysis. Some of the links we have been accepted for just do not show. Also the keywords we are trying to promote the most have disappeared off the radar for over 2 weeks now. I think we have followed the optimization suggestions correctly. Please could you enlighten me. Regards Paul www.curtainpolesemporium.co.uk
Technical SEO | | CPE0